Lifeboy Handwash

executive director Summary for Case Study on Lifebuoy pass off Wash Customer Problem To develop, grow and promote Lifebuoy Hw in Hand wash category deep down the constrain of limited support cipher habituated the limited support budget relatively itty-bitty size of current Hand wash business. problem Summary We surveyed 56 families i. e nearly one hundred eighty people, retailers, Hw sellers over a period of 20 old age and based on our survey we did a detail analysis of the data and came out with several findings & merc overstepising strategies to overcome the current hurdles. Challenges To Overcome Consumer mindset, which believes soap is a much economical and viable option for hand wash. Economical & wide reaching marketing strategies. concourseer Soaps, Sanitizers, other Hand wash brands like Dettol HW. The trade The market for this business is the universal population which believes in eating healthy and remaining clean. In revision to splatter this entire market an knowingness necessarily to be generated amongst the masses that hand is the part of the automobile trunk that comes in direct contact with dirt, other bacteria from air, water, earth and touches our skin, ears, eyes, nose, tongue.By keeping our hands clean we foot keep away most of the illnesses. Hence cleaning of hands requires extra trade & protection and not any ordinary soap. Opportunity By creating awareness or so personal hygiene and extra care for hand wash, Lifebuoy rat not only cause a market but also clack this created market very aggressively. Solution to the challenges Consumer Mindset can be tackled by generating awareness about the grandness of hand wash via Lifebuoy and conveying, HW last long and is to a greater extent effective whereas soaps in long run tend to decay, become pale and ineffective due to dampish conditions under which it is kept.Hence Hw liquids are as economical as soaps and more effective for HW. Non-conventional & economical trade Stra tegies Ads on the Lid of food containers served by pantry in public transportation like trains, bus, airways, waterways generating awareness on importance of hand wash through the metier of Lifebuoy. Working Population consume Dabba Food. We must displace 1 re Lifebuoy sachets along with Dabbas promoting Lifebuoy and generating awareness about the importance of Hand wash. Men spent an mean(a) of 25mins a day and women spent an average an minute of arc a day in wash rooms.Here we must have life boy paper adds paste on the doors and walls of washrooms in public places. Lifebuoy HW machine in corporate washrooms. (M/c will consist of LB HW refill container, LB tissues and hand dryer). Local doctors/ medical examination shops must give away free samples of LB 1 re sachets along with medicines. Support Marketing Strategies can include 1)Health Gift packs eg. pack of lifebuoy products for a pregnant woman. This will earn us blessing of the entire family. 2) Lifebuoy sachets fo r travelling. 3) Use of stylish bottles to target newfangled population. )LB commercial adds can show that in affinity to other HW, the LID drops less liquid and is more effective. Product Variants 1) Quick HW(99. 99% germs in 10 secs)- Targeting children age group 3 to 14 years. 2)Economic HW(1 drop, disinfectant & more effective)-Targeting Housewifes who are the families budget planners. 3)Trendy Hand wash(Keeps hands soft, fresh and good aroma)- publicise as an item of style & Hygiene to tap youngsters. Recommended New Variant as 50% of Indian Population is in this age group. 4)Total Health Care(skin care, pokey hand wash but longer protection)-Targeting significant woman, old people, clinical uses.