Business Ethics - 2016 Words

Business Research Ethics â€Å"Ethics are norms or standards of behavior that guide moral and choices about our behavior and our relationship with others† (Cooper Schindler, 2011, p.). When a business conducts a research, the business uses ethics to guarantee that no individual will be hurt or suffers from the consequences from the research. When a business is planning a research, some of the ethics a business must consider are to: protect the rights of the individual, follow the ethical standards, and to ensure that the information that is acquire is ethical. The purpose of the research is not to allow any type of physical harm, discomfort, pain, embarrassment, and the loss of privacy (Cooper Schindler, 2011). According to â€Å"Copper†¦show more content†¦Without requiring drug companies to publish all of their safety data, these companies can submit information that only provides only what seems to be positive data and hide the negative data. â€Å"Pharmaceutical companies can man ipulate their own trial data to manufacture good results† (Benson, 2010). In a legal case against Neurontin, Pfizer and Parke-Davis used some strategies to cover up some unfavorable findings from their research. When their strategies were uncovered in 2008, Pfizer and Parke-Davis detained reports where it proved that there was no evidence of the drug’s efficacy, their negative data was reinterpreted, and the grouping of negative and positive studies to counterbalance the results. According to â€Å"Ramirez de Arellano† (2009), â€Å"In some cases, legitimate researchers saw their findings rewritten and recast to, in the words of one of company’s medical writer, to make [the overall picture] sound better than it looks on the graphs.† Pfizer and Parke-Davis were skewing information on off-label uses of Neurontin. They manipulated their data to support their findings, and failed to report any negative outcome from their findings. When pharmaceutical companies skew or manipulate their findings on a drug, people who take Neuronti n for off-label uses are endangering their lives. The FDA does not approve Neurontin for off-label uses because Pfizer and Parke-Davis cannot prove theShow MoreRelatedBusiness Ethics : Ethics And Business943 Words   |  4 Pagesdiscussions in Business is Ethics. Some people believe that the decisions businesses make in interest of the business has no place in ethics and that they are essentially amoral. These businesses believe that their main objective is to simply make a profit and that it does not affect the success of the business. Whereas some businesses believe that they have to take ethics into consideration, in order for their business to be a success. Richard T. De George (1999) states that ethics and business do notRead MoreThe Ethics Of Business Ethics1471 Words   |  6 PagesReview Nowadays, the concern for business ethics is growing rapidly in the business community around the world. Business ethics are focused on the judgment of decisions taken by managers and their behaviors. The issue regarding these judgments is the norms and cultures that shape these judgments. Business ethics are concerned about the issue, how will the issue be solved and how will it move ahead along the transition analysis as well (Carroll, 2014). Business ethics can be addressed at differentRead MoreEthics And Ethics Of Business Ethics1304 Words   |  6 PagesBusiness Ethics Varun Shah University of Texas at Dallas Business Ethics Morals are a crucial part of life. Without having principles one would never be able to distinguish the right from wrong and good from evil. Just as it applies to life in general, ethics is an integral part of doing business as well. When we here the term Business Ethics in our work place, we usually do not take it seriously and brush it off saying ‘it’s just a simple set of basic rules like not cheating and so on’. ThisRead MoreThe Ethics Of Business Ethics Essay1097 Words   |  5 PagesResource A discusses how ethics is crucial in business. There are three key ideas used to understand this. Firstly, making ethically wrong decisions tend to cause more upset than other general mistakes as purposeful unethical actions are not as easily forgiven or forgotten. Secondly, ethics provides businesses with a broader understanding of everything to do with their business. Business ethics is effectively just business it its larger human context. Thirdly, being unethical ca n tarnish the publicRead MoreThe Ethics Of Business Ethics1064 Words   |  5 Pages　　　　Business Ethics Ethics can be viewed as the rules and values that determine goals and actions people should follow when dealing with other human beings. However, business ethics can be defined as moral principles of a business. It examines moral or ethical problems that arise in a business environment. Generally, it has both normative and descriptive dimensions. Organization practice and career specialization are regarded as normative whereas academics attempting to understand business behaviourRead MoreThe Ethics Of Business Ethics757 Words   |  4 Pagesdeciding what to do in certain situations, ethics is what guides an individual to act in a way that is good, or right. Those involved in business settings apply ethics to business situations, known as business ethics. It is expected of businesses, small and large, to follow business ethics. There is a particular framework businesses are to follow. However, the reoccurring news headlines of poor business ethics prove differently. Poor busine ss ethics include bribery, corporate accounting scandalsRead MoreEthics And Ethics Of Business Ethics1200 Words   |  5 PagesEthics meaning in simple way for average person is what is right from wrong. According to Chris MacDonald (2010)† Ethics† can be defined as the critical, structured examinations of how we should behave - in particular, how we should constrain the pursuit of self-interest when our actions affect others. â€Å"Business ethics is the applied ethics discipline that address the moral features of commercial activity (Business ethics, 2008).Working in ethical way in business has a lot of benefits which can attractRead MoreBusiness Ethics Essay944 Words   |  4 PagesUnderstanding Business Ethics Unit 37: National Diploma Assignment brief TASK 1: Scenario: Business ethics - a study of a selected company With growing interest among consumers regarding the business ethics of the businesses brands that consumers buy, Westminster council wants to conduct an independent review of some of the organisations that sell their goods and services in the borough. You have been asked to select one of the following brands and conduct research into their business ethics. Read MoreThe Ethics Of The Business Ethics1431 Words   |  6 Pages BUSINESS ETHICS INTRODUCTION:- Presentation Ethics are exceptionally regular and essential good esteem that helps us to take the right choice where we think that it hard to pick between our own advantages and the correct thing to do. We are going to talk about three sections of morals Behavioral morals, Bounded ethicality and last one is irreconcilable situation. As from the names of these parts of morals, its verging on clarifying the significance of it. It clarifies why great individualsRead MoreThe Ethics Of Business Ethics Essay2711 Words   |  11 PagesBusiness Ethics Business ethics is a type of professional ethics or applied ethics which examines moral problems and ethical principles that come up in a corporate environment. It is applied to every aspect of conducting business. According to Milton Friedman, a company has the responsibility to generate as much revenue as it can while still conforming to the basic rules that society has set. These rules include the ones embodied in customs as well as in law. Similarly, Peter Drucker stated that

Code of Ethics ( Automobile Industry ) Free Essays

Subject: Business Ethics Project: ONZAA Automobiles Dated: 20/04/2012 Submitted To: Sir Assad Submitted By: Muhammad Naeem ( 068 ) Muhammad Adeel Kahlid ( 021 ) Adil Farooq ( 039 ) Umar Sadiq ( 041 ) Muhammad Ziad Iftikhar ( 032 ) Department:Management Table of contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦05 Guiding Principles at ONZAA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 What is the â€Å"ONZAA Code of Conduct†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 ONZAA AND US†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on Code of Ethics ( Automobile Industry ) or any similar topic only for you Order Now . 08 OUR ACTIVITIES IN THE COMPANY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 09 1. Compliance with laws and regulations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. Use and Management of Assets and Confidential Matters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 3. Insider trading†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 4. Activities promoting safety†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 5. Environmental preservation activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 6. Research and Development Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 7. Production and Distribution Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 8. Sales Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 9. Overseas Business Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 10. Profitability Enhancement Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 SOCIETY AND US†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 1. Corporate Communication Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 2. Philanthropy and Community Relationsâ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 3. Corporate Communication Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 4. Shareholder Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 5. Political and Religious Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 6. Government Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 7. Traffic Safety Education Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 8. Disaster Prevention and Crime Prevention Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 With Our Business Partners†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 1. Social Responsibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 2. Sustainable Relationships†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 3. Global Procurement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 4. Business Continuity Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Integrity in the Workplace†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 Fair Treatment and Respect†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 1. Equal Employment Opportunity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 2. Health and Safety †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 Accurate Information, Records, and Communications†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 Treat Everyone with Respect†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 Gifts, Favors and Conflicts of Interest†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦.. 24 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 25 Introduction: Since our founding, we have always pursued the development of products that offer superior value and contribute to an affluent lifestyle for our customers. The Suzuki name and our current lineup of products, consisting mostly of motorcycles, automobiles, outboards, electric vehicles, etc. , is respected by many not only domestically, but as a global brand in countries throughout the world. We believe that in order to maintain our business activities and continue to hold the trust and respect, it is important to provide the customer with satisfaction through our valued products, be fairing obeying the rules, and show transparency in free activities as a global corporate citizen. Corporate Social Responsibility (CSR) has become increasingly prominent and as described pre-previously, we fully acknowledge its meaning and importance. Corporate Social Responsibility to Suzuki is providing our customers with products of value and above all, obeying the laws and rules, and acting fair and in good faith. In a word â€Å"Compliance† in its Literal sense. We must maintain the trust of our customers, business partners, investors, local communities, employees and other stakeholders, and build solid relationships through compliance. Our first â€Å"Environmental Report† has been published since 1999. Last year, with the addition of social aspects, we published our â€Å"Environmental and Social Report. From this year we present ONZAA’s CSR Concepts and Activities, in a more comprehensive and systematic format so that more people can read with greater interest. We hope that this report provides the reader with a good opportunity to understand our CSR activities. Guiding Principles at ONZAA 1. Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. 2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. 3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities. . Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide. 5. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management. 6. Pursue growth in harmony with the global community through innovative management. 7. Work with business partners in research and crea tion to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships. What is the â€Å"ONZAA Code of Conduct†? Our daily business operations are built on and supported by the corporate philosophy and its Values and methods that have developed through years of diligent effort and passed down from Generation to generation through ONZAA MOTOR CORPORATION and its subsidiaries ( â€Å"ONZAA†). ONZAA US Through our communication and dialogue with the company, we (people working for ONZAA) strive to build and share fundamental value of â€Å"Mutual Trust and Mutual Responsibility†. ONZAA (ONZAA MOTORCORPORATION and its subsidiaries) endeavors to improve its business achievements so that ONZAA can continue to provide employment and air and stable working conditions for each of us. Simultaneously, ONZAA promotes a work environment in which each of us can work in harmonious and dynamic manner. In return, each of us implement the â€Å"ONZAA Code of Conduct â€Å"and endeavor to fulfill our duties with integrity. By fully utilizing our ability and capabilities and cooperating with others working for ONZAA, we continue to improve the business performance of ONZAA. OUR ACTIVITIES IN THE COMPANY Based on a philosophy of â€Å"Customer First†, ONZAA strives to provide attractive products and services that meet the needs of customers worldwide. ONZAA also seeks to achieve the top-level world standard in environmental protection and safety measures. In these regard, ONZAA is unfolding daring plans both domestically and abroad concerning environment and safety, and in relation to research, development, procurement, production, distribution, sales and services. When carrying out our work, each of us should all be aware that our work is linked to all of the business activities of the company. In this regard, ONZAA does not tolerate illegal or criminal acts or acts in violation of the company policy and rules, regardless of whether such acts were motivated â€Å"in the interests of the company† or â€Å"in the interests of the customer†. We should comply with the law and should always act with awareness and responsibility. We should rise to the challenge of solving the many issues that arise, as customer needs diversify and as progress is made in Toyota’s globalization, such as mastering of the world’s most advanced technologies, establishing the world’s most suitable procurement and supply networks, meeting environmental and safety standards, and improving customer satisfaction. 1. Compliance with laws and regulations: ONZAA will comply with applicable laws, internal company policies and rules, abide by sound Social norms, and take appropriate action against any illegal or criminal acts or act in violation of The Company’s policies and rules. ONZAA will not make any exceptions to this commitment, regardless of whether an unlawful act is motivated â€Å"in the interests of the company† or â€Å"in the interests of the customer†, or carried out under the instructions of one’s superior. We should implement the â€Å"ONZAA Code of Conduct† and make a commitment to comply with applicable laws, as well as internal company policies and rules, and to abide by sound social norms in all aspects of our work. 2. Use and Management of Assets and Confidential Matters: Ensuring asset maintenance and confidentiality management ONZAA possesses a wide variety of tangible and intangible assets that are indispensable and invaluable to its successful business operations. In order for ONZAA to use such assets effectively and at any time during the course of its business activities, ONZAA manages such assets with a firm hand in order to prevent such assets from being lost, stolen or used illegally or wrongfully. ONZAA endeavors to manage and protect confidential information (e. g. , its trade secrets) and tousle such information in an appropriate manner. At the same time, ONZAA does not tolerate the illegal use of another party’s assets or intellectual property or the unauthorized use of another party’s confidential information. We must manage and protect ONZAA’s assets, intellectual property, company secrets (such astride secrets etc. ) and personal information, as well as respect the assets, intellectual property and confidential information of others. 3. Insider trading: ONZAA possesses a large amount of valuable internal (confidential) information and does no tallow people working for it to engage in insider trading, such as using confidential information to buy and/or sell stocks. We must understand that insider trading is clearly not permitted. Not only is it illegal in many countries, but it also destroys the mutual trust that ONZAA has built with its investors, affiliated companies and business partners. Therefore, we shall not engage in or permit any insider trading. 4. Activities promoting safety: For an automotive manufacturing company such as ONZAA, the pursuit of safer vehicles is always one of its main challenges and mission. ONZAA endeavors as a group, in cooperation with our suppliers and dealers, to engage in research and development, design, production, quality control and after-sales services in order to deliver its customers ONZAA and/or Lexus vehicles that display sophisticated safety levels under various conditions and that provide a comfortable experience for drivers. ONZAA will also be actively involved with â€Å"People Education† (i. e. , Driver Education) and with improving the â€Å"Traffic Environment. †We should endeavor to think from the standpoint of our customers and pursue ways to make vehicles safer and offer our customers safety and trust. . Environmental preservation activities: ONZAA has a deep understanding of the necessity of environmental conservation on a global scale. Therefore, ONZAA has decided to â€Å"dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities† (Guiding Principles 3 ). Furthermore, ONZAA has developed a proactive policy and plans to assure continual improvements in environmental performance in the â€Å"ONZAA Earth Charter† and â€Å"ONZAA Environmental Action Plan†. ONZAA regards environmental issues as one of the company’s major challenges and takes environmental impact into consideration at all life-cycle stages of its vehicles, including development, production, usage and disposal. ONZAA promotes compliance with international environmental standards, implementation of enhanced environmental assessments, and realizing the principle of â€Å"building people and environmentally friendly vehicles† in cooperation with its suppliers, dealers, etc. We must endeavor to attain the highest level of environmental stewardship in each country and area. . Research and Development Activities: Developing vehicles from the standpoint of our customers In order to provide innovative, safe and outstanding high-quality products and services that meet the needs of customers through â€Å"research and innovation†, ONZAA has established research and development centers around the world. These centers are well-staffed with leading innovators and actively cooperate with other ONZAA group companies, as well as universities and research institutes, in order to strongly promote research and evelopment of advanced technologies in various fields. ONZAA does not tolerate research and development that violates any applicable laws or breaches of its agreements with its research and development partners. ONZAA also does not tolerate the illegal or unauthorized use of another party’s intellectual property. Our goal is to develop vehicles from the customers’ perspective and to promote research and development. We respect the views of our research and development partners and seek to cultivate and maintain mutual trust. In addition, we use our best efforts to build a relationship of mutual trust by satisfying our obligations to our partners. We shall be mindful of respecting the intellectual property rights of others when conducting research and development and when realizing production. 7. Production and Distribution Activities: ONZAA endeavors to produce high-quality ONZAA and Lexus vehicles and parts and deliver them in an efficient manner in order to meet customers’ expectations. In order to realize such production and supply goals, ONZAA endeavors to build the â€Å"world’s optimum production network† and a â€Å"global distribution network†. In addition, in order to enhance the global competitiveness of ONZAA and Lexus vehicles, ONZAA developed the Toyota Production System, which continues to evolve according to the characteristics of particular regions of the world and aims to achieve worker and environmentally friendly plants. We endeavor to maintain the safety and quality of products and to comply with laws related to production and distribution. 8. Sales Activities: Winning the trust of customers and dealers Based on the following three ideas, ONZAA strives to build a sales and service structure that meets various customer needs in a timely manner. In order to achieve such structure, ONZAA endeavors to build relationships with dealers based on mutual trust, and to bring mutual growth and support for fair competition and transactions. (a) Philosophy of â€Å"Customer First† Based on a â€Å"Customer First† philosophy, ONZAA strives to create a sale and service structure that promptly responds to the various needs of customer’s world wide. To achieve this, ONZAA develops products that meet customer expectations and implements a marketing strategy and sales style that matches the product profiles and various customer needs. (b) Mutual growth based on mutual trust ONZAA develops and provides attractive product lineups, various styles of dealer showrooms and sales styles, and a meticulous customer and revenue management system. ONZAA does this to contribute to the improvement of sales efficiency and profitability of its dedicated dealers, to build mutual trust and to bring mutual growth. c) Importance of fair market competition ONZAA respects free trade and market competition, implements ambitious sales strategies in order to obtain customer satisfaction and support in various areas of the world, and endeavors to engage in fair competition and transactions. We conduct our sales activities with the above ideas in mind. 9. Overseas Business Activities: To become a global company trusted worldwide ONZAA engages in business w orldwide and many of its activities are conducted outside Japan, including not only manufacturing activities, but also research and development. ONZAA recognizes the ever-changing environment surrounding its business operations, global diversity, the specificity of each local area in terms of its own rules and customs, etc. , and the rapid changes in world political and economic climate. ONZAA respects international rules and laws, as well as the culture, customs and history of local societies. Thus, ONZAA promotes its business activities from â€Å"both a global and local† standpoint so as to contribute to the development of local economies and society. We contribute to expansion of ONZAA’s business overseas by respecting the culture, customs and history of each country, as well as national, regional and international laws and rules. 10. Profitability Enhancement Activities: Building a stronger profit foundation In order to respond to the expectations of investors and society, ONZAA endeavors to perform various measures to improve business management efficiency, achieve sustainable increases in profit and strengthen the foundation of its management and profit. When determining investments or financing for various domestic and overseas projects. SOCIETY US Through its business, ONZAA creates close relationships with society and its stakeholders (customers, shareholders, local communities, etc. ). Based on the basic understanding that â€Å"as a member of society, the company engages in business that contributes to society†, ONZAA operates its business in an open and fair manner. Through active public relations activities, investor relations and philanthropy, ONZAA aims to be a â€Å"good corporate citizen† that is trusted by the international community. ONZAA’s business is expanding rapidly worldwide. ONZAA feels that the support and trust of stakeholders in ONZAA has helped the company realize such expansion, and ONZAA should not forget gratitude towards its stakeholders. Thus, ONZAA will respond strictly with respect to illegal or criminal acts and acts that are not socially acceptable, regardless of whether job-related or whether in private situation. ONZAA also strongly desires that the people working for ONZAA, a company engaged in automotive business, are aware of traffic safety and lead safe and pleasant lives. We support ONZAA’s aim â€Å"to become ‘a good corporate citizen’ that is trusted by the international community†. We strive to communicate openly and fairly with stakeholders, to gain more â€Å"ONZAA fans†, as well as to engage in activities that contribute to society’s sustainable development. We must also act, at all times, including when carrying out our works, in a manner that does not provoke unnecessary misunderstanding or misapprehensions, and to act with humility, honesty, and integrity. Regardless of whether at work or in a private situtation, we should pay careful attention to traffic safety, obtain basic legal knowledge, and be aware of common social protocol. We need to do this so that we can be sensitive to illegal or criminal acts or acts that are against society’s common morals, and take swift and forceful actions against such acts. 1. Corporate Communication Activities: Communicating facts in an accurate and timely fashion Being Open and Fair -In order to become an â€Å"open company† and win the trust of society, ONZAA strives to communicate accurate and timely information to its stakeholders through active public relations and public dialogue, so as to enhance its corporate image and transparency. ONZAA listens to and respects its stakeholders’ criticisms and suggestions, and incorporates these as appropriate into its business. We endeavor to build positive relationships with stakeholders through open and fair communication. 2. Philanthropy and Community Relations: Becoming a corporate citizen trusted by international society -Towards attaining an enriched society and sustainable development, ONZAA, in cooperation with society, strives to effectively use its resources and to engage in activities contributing to society. Such activities are aimed at alleviating societal problems or issues and include initiatives with respect to the â€Å"nurturing of personnel†, the â€Å"environment†, and â€Å"traffic safety†. As a global company, ONZAA contributes to creating a sustainable society from the broad perspective of the future of the earth and humanity. As a good corporate citizen, ONZAA also focuses on local communities and focuses on social issues that each local community faces and endeavors to resolve such social issues. As members of the local community, we will take an interest in and gain awareness of local social issues. Based on such awareness, we will actively take part in philanthropic initiatives such as volunteer activities. 3. Corporate Communication Activities: Communicating facts in an accurate and timely fashion – Being Open and Fair -In order to become an â€Å"open company† and win the trust of society, ONZAA strives to communicate accurate and timely information to its stakeholders through active public relations and public dialogue, so as to enhance its corporate image and transparency. ONZAA listens to and respects its stakeholders’ criticisms and suggestions, and incorporates these as appropriate into its business. We endeavor to build positive relationships with stakeholders through open and fair communication. 4. Shareholder Relations: Respect for shareholders’ benefit In order to respond to the expectations of shareholders and investors worldwide, ONZAA strives to operate its business globally and to enhance corporate value, while achieving stable and long-term growth. ONZAA considers relationships with investors to be important, and through timely and fair investor relationship activities, endeavors to promote understanding of its corporate management and business activities. As for corporate governance, ONZAA strives to enhance the transparency of its management and actively incorporates management -checks conducted by independent parties. We endeavor to contribute, through our work, to ONZAA’s efforts to meet the expectations of its shareholders and investors worldwide. 5. Political and Religious Activities: Moderate participation In the absence of any circumstances of concern (e. g. , such as the possibility that the activity will hinder the conduct of business), ONZAA respects participation in politics by people working for ONZAA and does not, in any way, interfere with individuals’ religious activities. However, these are private activities and, in principle, they cannot be conducted on company premises or in company time. We respect the rights of other people working for ONZAA to participate in political and religious activities in a moderate manner. 6. Government Relations: Maintaining proper and transparent relations ONZAA strives to build transparent and fair relationships with political parties or administrative bodies (government agencies and public officials) and takes appropriate actions to comply with applicable laws and regulations. We maintain healthy and transparent relationships with political and administrative bodies and public officials. 7. Traffic Safety Education Activities: Improve traffic safety awareness of society as a whole In order to help create a safe and comfortable society, in addition to pursuit of safer vehicles, ONZAA actively promotes traffic safety education activities designed for today’s realities. ONZAA strives to enhance traffic safety awareness not only among people working for ONZAA, but within society as a whole. Recognizing the responsibilities of a company engaged in the automobile industry, we abide by traffic rules, and endeavor to be role models by safe driving and actively promoting traffic safety. 8. Disaster Prevention and Crime Prevention Activities: Creation of a safe society ONZAA, in cooperation with the local community, engages in disaster prevention activities and contributes to the recovery of local communities in the event of an actual disaster. ONZAA actively engages in crime prevention activities and the promotion of a safe society. Each one of us will maintain high moral standards and actively participate in the creation of a safe society. With Our Business Partners 1. Social Responsibility: We feel that the highest priority must be placed on our mission statement â€Å"Develop products of superior value by focusing on the customer† when contributing to society. And in creating products of value, it is our belief that the procurement section’s role is to work in mutual cooperation with our business partners so that both parties may prosper. We select our business partners through an impartial procedure based on quality, cost, deadline delivery, and technical development capabilities. And we have an open door policy, which offers the chance of teaming up with ONZAA regardless of size or track record. 2. Sustainable Relationships: In creating trusting relationships with our business partners we hope to build sustainable relationships. And because we feel that mutual communication is an important part of this, we promote the sharing of ideas not only with the top management but also among middle management and project heads, etc. . Global Procurement: We are working to develop stronger global procurement activities by working with global manufacturing bases. Procurement activities in the past were mainly focused on individual bases, but we have shifted to a more global approach to obtain the most suitable parts at competitive prices. This benefits not only ONZAA, but also our business partners who benefit with volume order stability, and also give way to the accumulation of technology. By sharing these merits we can build more confident relationships. 4. Business Continuity Plan: In addition to earthquake-proof reinforcing of individual office buildings, we have started compilation of a business continuity plan (BCP). We also recognize our responsibility to local communities, our business partners and customers for being prepared for large-scale disasters, including earthquakes, and recommend quakeproofing measures to our partners located in areas that are likely to experience heavy damage. We are also prepared to aid our business partners in their recovery if they should fall victim to such disaster. Integrity in the Workplace Fair Treatment and Respect: We hire, promote, train, and pay based on merit, experience, or other work-related criteria. We value the wide range of backgrounds of our employees. Our diversity is a strength in the increasingly diverse marketplace. And we strive to create work environments that accept and tolerate differences while promoting productivity and teamwork. Each of us is responsible for creating and maintaining a productive work environment where the dignity of all employees is respected. 1. Equal Employment Opportunity: ONZAA is committed to equal employment opportunity. ONZAA extends employment opportunities to all qualified applicants and employees and strives to maintain workplace environments free of discrimination, hostility and physical or verbal harassment with respect to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression, or being a disabled veteran, a veteran of the Vietnam Era, or other covered veterans. ONZAA employees are entitled to a work environment free from conduct that even appears disrespectful. Certain jokes, cartoons, pictures, language, gestures, and touching may offend people and may result in a hostile work environment, which ONZAA does not tolerate. 2. Health and Safety: ONZAA’s overriding priority is to protect the health and safety of each employee. We all have a stake in a healthy, injury-free work environment that protects the health and safety of each employee. We should not compromise any person’s well-being in anything we do. This means following procedures for reducing accident risks, and it means using equipment safely. It means following safe workplace practices ? no exceptions, no shortcuts. It means promptly voicing safety concerns to supervisors, so we can correct situations that may endanger employees. Don’t assume that a safety hazard has been reported – take responsibility for reporting it yourself. ONZAA encourages employees to continue safe practices outside of the office, such as following safe driving practices: wearing your seatbelt; avoiding distractions (cell phones and texting); not driving while impaired; and obeying traffic laws and speed limits. Accurate Information, Records, and Communications Intentionally creating or inserting false or misleading information in any ONZAA financial or other business record is strictly prohibited. Inaccurate information leads to bad decisions by ONZAA. And our customers, suppliers, investors, business partners, communities, and government officials rely on us for accurate information. All business records are to be maintained accurately. Whenever an inaccuracy finds its way into a record, it should be corrected and, where appropriate, the reasons for the correction should be noted. This is also important in engineering records. An inaccurate record is an â€Å"open loop. † We need to â€Å"close the loop† by clarifying and supplementing the â€Å"open loop† record with the accurate data or judgment. We must also ensure that ONZAA’s business records are available to meet the company’s business needs, including legal and tax requirements. That’s why we must comply with ONZAA’s Information Lifecycle Management (ILM) policies in creating, managing, and disposing of all ONZAA records. Be alert to and observe Litigation Holds. These are instructions from the Legal Staff requiring that certain records be retained beyond normal retention periods for legal or compliance reasons. Failure to comply with Litigation Holds can result in serious harm to ONZAA and its employees. It is unlawful to destroy, conceal, alter, or falsify any ONZAA business or other record, document, or object for the purpose of obstructing or influencing any lawsuit or other legal or governmental proceeding or investigation. The ONZAA Information Security Policy and Practices provide guidance on the classification and protection of ONZAA information. The ONZAA ILM policies provide guidance on creating, maintaining, and disposing of all ONZAA records containing ONZAA information, and for the Acceptable Use Practices that govern use of ONZAA information resources. These policies also apply to those third parties, including contract workers, who have access to ONZAA information. Each of us must learn and comply with ONZAA Information Security and Information Lifecycle Management policies and Acceptable Use Practices applicable to our jobs. This includes everything from securing workstations, to keeping passwords secret, and much more. Treat Everyone With Respect Remember that customers, colleagues, supervisors, suppliers and competitors may have access to whatever you post. These individuals reflect a diverse set of customs, values and viewpoints. Offensive, demeaning, abusive or inappropriate remarks are as out-of-place online as they are offline. You are expected to abide by the same standards of behavior both in the workplace and in your social media communications. Be Aware That Your Online Communications Travel Fast, Remain Forever and Are Usually NOT â€Å"Private† There are no secrets on the Internet. Information you may think you have protected as â€Å"private† on some social media sites may be accessed by others. Make sure you will have no regrets about what you said or did online if a reporter, a relative or your manager were to view it. If you are still unclear what actions are considered to be a violation of ONZAA policy, please refer to the Social Media Policy? Whether you are using email, voice mail, or social media channels, never make any illegal, unethical, unauthorized, or disruptive use of ONZAA information systems or equipment. This includes, for example, accessing, transmitting, or storing inappropriate material (e. g. , pornography, depicted nudity, lewd or violent materials, chain letters, sexually oriented jokes or cartoons, or other offensive/demeaning material related to age, race, color, sex, religion, national origin, disability, or sexual orientation). Violations will subject you to disciplinary action up to and including discharge. If you get an inappropriate message, or are confronted with instances of unethical business practices or behavior, report it to your leader, or contact the Aware line. Gifts, Favors and Conflicts of Interest †¢ Do not use your position at the Company to privately enrich yourself or others (such as family or friends). In fact, you should avoid situations that could even look to outsiders as if you are doing something improper. Never ask for a gift or favor from an individual or organization that does business with the Company, or is actively seeking to do business with the Company. †¢ Accept a gift or favor that is freely offered by suppliers, dealers, and others only if it is of nominal value, involves a normal sales promotion, advertising, or publicity, and there is a legitimate business purpose. In the United States, $50 is considered to be nominal value. See your local appendix, or ask your Human resources representative to find out what is considered â€Å"nominal value† in your country. Never accepts any of the following types of gifts or favors from an individual or organization that does business with the Company, or is actively seeking to do business with the Company: – Cash, gift certificates, or a gift of packaged alcohol (including beer or wine) – Tickets to any event, unless the supplier is in attendance and the situation meets all other entertainment limitations – A loan, unless it is from a regular financial institution on normal terms – Discounts on goods or services, unless the supplier makes them generally available to all employees in the Company – Gifts or other donations for parties or social events attended principally by Company personnel (for example, retirement or holiday parties) †¢ Return inappropriate gifts with a polite note explaining the Company’s policy. If it is not possible or practica l for you to return the gift, consult your local Human r resources representative to determine what to do with the gift. †¢ Ask if you are not sure if something is appropriate. You may ask your manager, your local Human resources representative, the office of the General Counsel, or your local legal office. Know and follow Company policies regarding accepting refreshments, entertainment, and other social events associated with your work at the Company: – You may accept refreshments provided by a supplier while attending a business meeting. – You may accept only one meal per quarter per supplier. – You may accept only one meal per week, in total, from all suppliers. – You may accept up to two entertainment events (such as a golf outing, or a sporting, theatrical, or cultural event) per calendar year, per supplier, provided that the supplier is in attendance and the event does not require extensive travel or an overnight stay. Do not attend an event that involves adult entertainment when you are on Company business. †¢ Do not travel on a supplier’s aircraft or vehicle for transportation unless it is an authorized Compan y business trip (such as a trip to a supplier’s plant for a Quality review, or a local social event that complies with the Company’s entertainment policies). Additionally, any travel on a supplier’s aircraft must meet the requirements of directive. †¢ Although you may accept invitations from multiple suppliers, remember that frequent acceptance of gifts or invitations (even if within policy limitations) may create an appearance of impropriety. †¢ You may accept a gift while at a supplier-paid event, as long as the gift is of nominal value. Remember, prizes given out at such events are considered gifts. Therefore, you may not accept a prize of greater than nominal value, even if you win a contest to qualify for the prize. See your local appendix, or ask your Human resources representative to find out what is considered â€Å"nominal value† in your country. †¢ Use good judgment when you are offered gifts or invitations. If there is any doubt whether the conduct is appropriate, you should consult your Human resources represented d o not act on behalf of the Company with an organization in which you or a family member has a financial interest, or which employs a family member or close friend. Do not give preferential treatment, and avoid a situation that would raise the suspicion of preferential treatment. Consult with your management, Human resources representative, or the office of the General Counsel or your local legal office about any questionable situation. †¢ Do not use any nonpublic information gai ned through the Company for your personal advantage, or to enable others to profit from it. For example: – do not profit from a business transaction in which the circumstances indicate that the opportunity belongs to the Company. – do not disclose any Company information outside the Company, including financial, product, or bid information, prior to its authorized release. If you are a salaried employee, obtain prior written approval from the Company for the following circumstances: – Before working or performing services for an organization with which the Company does business – Before becoming a director, officer, or consultant of any other business – For employees who are ll 5 (or its equivalent) or above, before becoming a director, officer, or consultant of a nonprofit or charitable organization (such as the United Way or a disaster relief organization) at the national level, or before accepting a local position (in a similar organization) tha t has high, community-wide visibility †¢ Consult with your local Human r sources’ representative before you act, if you are in doubt about how this policy affects you. I’ve or pay your own way. Conclusion We strive to act with personal and institutional integrity in the workplace, the marketplace, and the communities where we live. We must all understand and apply our values and policies to ensure that we compete – and win – with integrity. Winning with Integrity poses a challenge to each of us. It requires strength of character to act when the easier course would be to ignore the problem. We can all fulfill our responsibilities by: * Following Winning with Integrity, ONZAA’s Code of Conduct; * Raising potential instances of misconduct to leadership; * Giving feedback on problem areas and suggesting improvements to leadership; * Listening to the concerns of customers, co-workers, dealers, and suppliers – and Making sure this information gets proper attention; and * Conducting ourselves with the highest ethical standards. Employees who violate these requirements are subject to disciplinary action that, in the judgment of management, is appropriate to the nature of the violation, which may include termination of employment. Employees may also be subject to civil and criminal penalties if the law has been violated. References 1. http://www. toyota-global. com/company/vision_philosophy/pdf/code_of_conduct. pdf 2. http://www. mitsubishicorp. com/jp/en/about/philosophy/pdf/conduct100624e. pdf 3. http://corporate. ford. com/doc/corporate_conduct_standards. pdf 4. http://www. globalsuzuki. com/corp_info/environmental/pdf/2005_env_soc_report_e. pdf 5. http://www. gm. com/content/dam/gmcom/COMPANY/Investors/Corporate_Governance/PDFs/Winning_With_Integrity. pdf How to cite Code of Ethics ( Automobile Industry ), Essay examples

Case Study for Strategic management of Lulu lemon Athletica Inc.

Question: Discuss about the Case Study for Strategic management of Lululemon Athletica Inc. Answer: Introduction The aim of the essay is to analyse internal and external business environment of Lululemon Athletica Inc. This is a Canada based retail company, which provides athletes apparel bat premium price. As per May 2016, the profit margin of the company is 12.36%. Quarterly revenue growth of this company is 17%. Current ratio of the company is 4.80, which indicates that the company has strong financial position (Ca.finance.yahoo.com, 2016). Current ratio value more than 2 indicates that current asset of the company is more than current liabilities, which helps the company to meet short term liabilities. Despite facing controversies regarding product quality several times, the company has strong position in market. The essay analyses competitive advantage of Lulu lemon in the sports apparel industry. In a competitive market the company faces several challenges and risks, which are analysed here. Weaknesses and opportunity of the company in future are highlighted to assess companys growth pros pect. Discussion Lululemon operates in a competitive environment. The market of sport apparel is oligopolistic market, as there is few numbers of sellers. Strong competitors of Lululemon are Adidas, Nike, GPS and Under Armour etc (blogs.ubc.ca, 2013). Quarterly revenue growth of Lululemon is more than the competitors and even more than the industry growth rate. Market capitalisation of this company is less than Nike and Adidas. Labour power of the competitors is more than that of Lululemon. Financial position of Lululemon is stronger compared to other competitors as it has current ratio of 4.80. High current ratio is attractive to the investors, as it signify that the company has sufficient current assets to finance the current liabilities, Comparisons among the direct competitors (in USD) LULU NIKE Adidas AG (Pvt1) GPS Industry Market Cap: 10.97B 95.99B 31.27B 10.30B 983.09M Employees: 11,000 70,700 537,311 141,000 3.60k Quarterly Rev Growth (Year Over Year): 0.17 0.06 0.13 -0.06 0.16 Revenue (ttm): 2.13B 32.38B 17.67B 15.58B 1.46B Gross Margin (ttm): 0.48 0.46 N/A 0.36 0.42 EBITDA (ttm): 432.14M 5.16B N/A 2.06B 131.05M Operating Margin (ttm): 0.17 0.14 .78 0.09 0.05 Net Income (ttm): 263.57M 3.76B 595.60M1 808.00M N/A EPS (ttm): 1.89 2.16 4.49 1.99 0.39 P/E (ttm): 42.49 26.49 N/A 12.98 20.24 PEG (5 yr expected): 2.25 1.68 N/A 1.61 1.48 P/S (Trailing Twelve Months (as of May 1, 2016)): 5.04 2.95 N/A 0.65 1.19 Table: Companiess key statistics as of 2014 (Source: Ca.finance.yahoo.com, 2016) Among the total market capital, NIKE has highest share. Market capital reflects the value of outstanding share of the company. It indicates that among the competitors, share value of NIKE is highest. Employee strength of NIKE is more than Lululemon. The quarterly revenue growth rate shows opposite result of market capital. Quarterly revenue growth rate of Lululemon during 2016 is 17%, which is higher compared to the competitors. This value signifies that sales of Lululemon are growing more than that of its competitors. However, revenue of the year is highest for NIKE. Gross profit margin shows companys financial health. Gross profit margin indicates the value left over from revenue after deduction of cost of goods sold. This value is 48%, which is highest for Lulullemon. In the current year, the net profit is highest for GPS. The operating margin of Lululemon is lowest due to high pricing strategy compared to other firms. Therefore, net income of this company is also lower compared t o other firms. EPS stands for companys earning per share. EPS is highest for Adidas. The price earning ratio compute current share price in relation to its eaning per share. P/E ratio of Lululemon is highest. The highest value signifies that market assumes higher growth rate of Lululemon in future and higher risks for investment compred to other companies. Competitive advantage of Lululemon can be categorised into four segments such as efficiency, quality, innovation and customer loyalty. Competitive advantage adds value to the business. Lululemon efficiently outsource the products in different countries like Bangladesh, Indonesia, Israel, Peru and China. The products are outsourced through its own labels. Unique products and market segmentation gives the company sustainable competitive advantages. Providing different types of products for sportswear for both men and women gives advantage in the market. The company provides option for online purchase and free delivery of goods. Free delivery gives benefit to the customer in terms of cost and time saving (McGrath 2013). The activities of the company are divided among different departments. This strategy brings operational efficiency in the company. The guest education centre is a part of the company, which provides education and knowledge about products to the users and greater communit y. Distribution centre is a different segment, which manages the supply chain of the company (DaSilva and Trkman 2014). The store support centre has expert team on various aspects such as product innovation, training of the employees, finance, technical support, merchandise management and community relation. There is a specific department, which researches continuously for product up gradation. This company applies differentiated business strategy such as giving 15% discount to the certified yoga and fitness instructors. Brand recognition and maintaining product quality facilitates the company. More than 60% consumers perceive that Lululemon provides women brand. The competencies of the company are high quality products with innovative features and comfort. Continuous innovation gives the company competency in the market (AJ and Jain 2013). It has collaboration with fashion designer to bring new styles in products. The company has strong brand recognition. Although it has less number of employees compared to the competitors, it has well trained staffs. Currently the company has 11000 staffs across different stores. Quarterly revenue growth of the company is 17% and gross profit margin is US$997.17mn. Operating cash flow during 2016 is US$317.53 mn. Increasing stock value and revenue growth gives advantage to the Lululemon in the market. Inventory management system of the company is very strong (Ca.finance.yahoo.com, 2016). Figure: Growth statistics of Lululemon Athletic Inc (Source: Ca.finance.yahoo.com, 2016) The company faces challenges since 2013 regarding fall in revenues. Despite having more than 100 stores in US, this company has low brand recognition in U.S market. Limited global exposure is another weakness of the company. It has presence in some developing company, however, there is no such exposure in developed companies. During global slowdown, demand for Lululemon product is likely to decrease due high price (Azarian et al. 2014). The external environment such as political and legal factors affects the companys business performance. The company manufactures in Canada and United states however, depend on distribution channel in China, Peru, South Korea, Thailand and Vietnam etc. Changing environment of these countries affect the operational performance of the company (Monczka et al. 2015). In doing business US, Lululemon has faced challenge regarding California Transparency in Supply Chain Act of 2010. This act deals with human trafficking and slavery in supply chain. Internal trade laws have impact on the business of Lululemon. During economic crisis, consumers cut their spending on costly products. In order to coup up with changing economic environment, the company can provide differentiated product. In business process, the company has to maintain environmental standard of the economy in which it is operating. Reduction in paper usage, reducing packaging wastage in the office is strategy of the company for r eduction ecological footprint (Ganin 2014). Considering the external environment, the company has developed ivivva brand for children. In order to maintain global customer base, this company has developed the e-commerce business. The company has decided to launch new brand for men in different countries during 2016. Presently the company has strong brand recognition in womens apparel. Breaking the perception may give the company wider customer base (Lavrence and Lozanski 2014). The main advantage of Lululemons business level strategy is sustainability in the business model. Customer segmentation and product differentiation are core business strategy of Lululemon (Info.lululemon.com, 2016). It focuses on the health and fitness of the customers. This company provides yoga class to thee employees and customer to grow awareness. Executives of the company conduct direct market survey through visit in stores in order to observe consumer behaviour. Customers of the company are treated as guests rather than buyer (Monczka et al. 2015). There is different complaint and comment section, which receives and addresses the issues coming from customers. Therefore, building up good relation with customers facilitates the company to meet the customer needs and product development. The product design team analyse the market trends based on market research and intelligence (Hassan 2013). The company generates artificial scarcity in industry to keep demand high. The scarcity i s created by keeping low level of inventory. The artificial scarcity creates urge among the customers for new products. Therefore, when demand exceeds the supply, they release the stock in the market and the market clears before the expiration date. Products of the company are mostly technology driven. The business model of the company emphasises on own capabilities of product development. Helping customer in maintaining healthy lifestyle and stylish performance apparel is one of the business strategies of the company. The future strategy of the company is to increase sales of ivivva globally. Penetration in new market is a risk for the company (Vendemia 2015). Strong rivalry and growing competition in online retail market are also risks for the company. Duuring 2012-13 the company-faced challenges regarding ecommerce business. Sales fell during this period. Lululemon faced controversies regarding stocks valuation (blogs.ubc.ca 2013). At this period, the company faced serious quality issues, which caught media attention. Maintenance of high quality at premium price always remains business strategy of the company. Therefore, any news regarding quality issue is sensitive for the business of Lululemon (Chesbrough 2013). The business expansion in new market depends on economic and social structure of the country. Hence, demand, per capita income, infrastructure of the locality, demographic structure etc influence the business. Expansion of business depends on cultural aspects (Fernie and Sparks 2014). Market penetration may not be successful if there are cultural differences between the organisation and target economy. Hence, incorporation of dynamic culture in business model is recommended for the company to reach local customers. In th e competitive environment, creating scarcity may not be sustainable in future. Therefore, the innovative business model needs to be undertaken to reduce future risks. Conclusion The essay highlights the business strategy of Lululemon. This is a Canada based company; however, it has global presence. The company has strong brand recognition in Canada market. There is a scope for the company to expand business in the international market. The business model relies on the sustainability and maintaining premium quality product. This company has faced challenges regarding quality during 2012-13. Therefore, it experienced fall in sale during this time. After 2014, it started recovering by changing its market strategy. References A.J. and Jain, A.K., 2013.Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. 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