Business Ethics - 2016 Words

Business Research Ethics â€Å"Ethics are norms or standards of behavior that guide moral and choices about our behavior and our relationship with others† (Cooper Schindler, 2011, p.). When a business conducts a research, the business uses ethics to guarantee that no individual will be hurt or suffers from the consequences from the research. When a business is planning a research, some of the ethics a business must consider are to: protect the rights of the individual, follow the ethical standards, and to ensure that the information that is acquire is ethical. The purpose of the research is not to allow any type of physical harm, discomfort, pain, embarrassment, and the loss of privacy (Cooper Schindler, 2011). According to â€Å"Copper†¦show more content†¦Without requiring drug companies to publish all of their safety data, these companies can submit information that only provides only what seems to be positive data and hide the negative data. â€Å"Pharmaceutical companies can man ipulate their own trial data to manufacture good results† (Benson, 2010). In a legal case against Neurontin, Pfizer and Parke-Davis used some strategies to cover up some unfavorable findings from their research. When their strategies were uncovered in 2008, Pfizer and Parke-Davis detained reports where it proved that there was no evidence of the drug’s efficacy, their negative data was reinterpreted, and the grouping of negative and positive studies to counterbalance the results. According to â€Å"Ramirez de Arellano† (2009), â€Å"In some cases, legitimate researchers saw their findings rewritten and recast to, in the words of one of company’s medical writer, to make [the overall picture] sound better than it looks on the graphs.† Pfizer and Parke-Davis were skewing information on off-label uses of Neurontin. They manipulated their data to support their findings, and failed to report any negative outcome from their findings. When pharmaceutical companies skew or manipulate their findings on a drug, people who take Neuronti n for off-label uses are endangering their lives. The FDA does not approve Neurontin for off-label uses because Pfizer and Parke-Davis cannot prove theShow MoreRelatedBusiness Ethics : Ethics And Business943 Words   |  4 Pagesdiscussions in Business is Ethics. Some people believe that the decisions businesses make in interest of the business has no place in ethics and that they are essentially amoral. These businesses believe that their main objective is to simply make a profit and that it does not affect the success of the business. Whereas some businesses believe that they have to take ethics into consideration, in order for their business to be a success. Richard T. De George (1999) states that ethics and business do notRead MoreThe Ethics Of Business Ethics1471 Words   |  6 PagesReview Nowadays, the concern for business ethics is growing rapidly in the business community around the world. Business ethics are focused on the judgment of decisions taken by managers and their behaviors. The issue regarding these judgments is the norms and cultures that shape these judgments. Business ethics are concerned about the issue, how will the issue be solved and how will it move ahead along the transition analysis as well (Carroll, 2014). Business ethics can be addressed at differentRead MoreEthics And Ethics Of Business Ethics1304 Words   |  6 PagesBusiness Ethics Varun Shah University of Texas at Dallas Business Ethics Morals are a crucial part of life. Without having principles one would never be able to distinguish the right from wrong and good from evil. Just as it applies to life in general, ethics is an integral part of doing business as well. When we here the term Business Ethics in our work place, we usually do not take it seriously and brush it off saying ‘it’s just a simple set of basic rules like not cheating and so on’. ThisRead MoreThe Ethics Of Business Ethics Essay1097 Words   |  5 PagesResource A discusses how ethics is crucial in business. There are three key ideas used to understand this. Firstly, making ethically wrong decisions tend to cause more upset than other general mistakes as purposeful unethical actions are not as easily forgiven or forgotten. Secondly, ethics provides businesses with a broader understanding of everything to do with their business. Business ethics is effectively just business it its larger human context. Thirdly, being unethical ca n tarnish the publicRead MoreThe Ethics Of Business Ethics1064 Words   |  5 Pages　　　　Business Ethics Ethics can be viewed as the rules and values that determine goals and actions people should follow when dealing with other human beings. However, business ethics can be defined as moral principles of a business. It examines moral or ethical problems that arise in a business environment. Generally, it has both normative and descriptive dimensions. Organization practice and career specialization are regarded as normative whereas academics attempting to understand business behaviourRead MoreThe Ethics Of Business Ethics757 Words   |  4 Pagesdeciding what to do in certain situations, ethics is what guides an individual to act in a way that is good, or right. Those involved in business settings apply ethics to business situations, known as business ethics. It is expected of businesses, small and large, to follow business ethics. There is a particular framework businesses are to follow. However, the reoccurring news headlines of poor business ethics prove differently. Poor busine ss ethics include bribery, corporate accounting scandalsRead MoreEthics And Ethics Of Business Ethics1200 Words   |  5 PagesEthics meaning in simple way for average person is what is right from wrong. According to Chris MacDonald (2010)† Ethics† can be defined as the critical, structured examinations of how we should behave - in particular, how we should constrain the pursuit of self-interest when our actions affect others. â€Å"Business ethics is the applied ethics discipline that address the moral features of commercial activity (Business ethics, 2008).Working in ethical way in business has a lot of benefits which can attractRead MoreBusiness Ethics Essay944 Words   |  4 PagesUnderstanding Business Ethics Unit 37: National Diploma Assignment brief TASK 1: Scenario: Business ethics - a study of a selected company With growing interest among consumers regarding the business ethics of the businesses brands that consumers buy, Westminster council wants to conduct an independent review of some of the organisations that sell their goods and services in the borough. You have been asked to select one of the following brands and conduct research into their business ethics. Read MoreThe Ethics Of The Business Ethics1431 Words   |  6 Pages BUSINESS ETHICS INTRODUCTION:- Presentation Ethics are exceptionally regular and essential good esteem that helps us to take the right choice where we think that it hard to pick between our own advantages and the correct thing to do. We are going to talk about three sections of morals Behavioral morals, Bounded ethicality and last one is irreconcilable situation. As from the names of these parts of morals, its verging on clarifying the significance of it. It clarifies why great individualsRead MoreThe Ethics Of Business Ethics Essay2711 Words   |  11 PagesBusiness Ethics Business ethics is a type of professional ethics or applied ethics which examines moral problems and ethical principles that come up in a corporate environment. It is applied to every aspect of conducting business. According to Milton Friedman, a company has the responsibility to generate as much revenue as it can while still conforming to the basic rules that society has set. These rules include the ones embodied in customs as well as in law. Similarly, Peter Drucker stated that

Code of Ethics ( Automobile Industry ) Free Essays

Subject: Business Ethics Project: ONZAA Automobiles Dated: 20/04/2012 Submitted To: Sir Assad Submitted By: Muhammad Naeem ( 068 ) Muhammad Adeel Kahlid ( 021 ) Adil Farooq ( 039 ) Umar Sadiq ( 041 ) Muhammad Ziad Iftikhar ( 032 ) Department:Management Table of contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦05 Guiding Principles at ONZAA†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 What is the â€Å"ONZAA Code of Conduct†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 ONZAA AND US†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on Code of Ethics ( Automobile Industry ) or any similar topic only for you Order Now . 08 OUR ACTIVITIES IN THE COMPANY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 09 1. Compliance with laws and regulations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. Use and Management of Assets and Confidential Matters†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 3. Insider trading†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 4. Activities promoting safety†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 5. Environmental preservation activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 6. Research and Development Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 7. Production and Distribution Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 8. Sales Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 9. Overseas Business Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 10. Profitability Enhancement Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 SOCIETY AND US†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 1. Corporate Communication Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 2. Philanthropy and Community Relationsâ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 3. Corporate Communication Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 4. Shareholder Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 5. Political and Religious Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 6. Government Relations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 7. Traffic Safety Education Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 8. Disaster Prevention and Crime Prevention Activities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 With Our Business Partners†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 1. Social Responsibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 2. Sustainable Relationships†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 3. Global Procurement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 4. Business Continuity Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Integrity in the Workplace†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 Fair Treatment and Respect†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 1. Equal Employment Opportunity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 2. Health and Safety †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 Accurate Information, Records, and Communications†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 Treat Everyone with Respect†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 Gifts, Favors and Conflicts of Interest†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦.. 24 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 25 Introduction: Since our founding, we have always pursued the development of products that offer superior value and contribute to an affluent lifestyle for our customers. The Suzuki name and our current lineup of products, consisting mostly of motorcycles, automobiles, outboards, electric vehicles, etc. , is respected by many not only domestically, but as a global brand in countries throughout the world. We believe that in order to maintain our business activities and continue to hold the trust and respect, it is important to provide the customer with satisfaction through our valued products, be fairing obeying the rules, and show transparency in free activities as a global corporate citizen. Corporate Social Responsibility (CSR) has become increasingly prominent and as described pre-previously, we fully acknowledge its meaning and importance. Corporate Social Responsibility to Suzuki is providing our customers with products of value and above all, obeying the laws and rules, and acting fair and in good faith. In a word â€Å"Compliance† in its Literal sense. We must maintain the trust of our customers, business partners, investors, local communities, employees and other stakeholders, and build solid relationships through compliance. Our first â€Å"Environmental Report† has been published since 1999. Last year, with the addition of social aspects, we published our â€Å"Environmental and Social Report. From this year we present ONZAA’s CSR Concepts and Activities, in a more comprehensive and systematic format so that more people can read with greater interest. We hope that this report provides the reader with a good opportunity to understand our CSR activities. Guiding Principles at ONZAA 1. Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. 2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. 3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities. . Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide. 5. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management. 6. Pursue growth in harmony with the global community through innovative management. 7. Work with business partners in research and crea tion to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships. What is the â€Å"ONZAA Code of Conduct†? Our daily business operations are built on and supported by the corporate philosophy and its Values and methods that have developed through years of diligent effort and passed down from Generation to generation through ONZAA MOTOR CORPORATION and its subsidiaries ( â€Å"ONZAA†). ONZAA US Through our communication and dialogue with the company, we (people working for ONZAA) strive to build and share fundamental value of â€Å"Mutual Trust and Mutual Responsibility†. ONZAA (ONZAA MOTORCORPORATION and its subsidiaries) endeavors to improve its business achievements so that ONZAA can continue to provide employment and air and stable working conditions for each of us. Simultaneously, ONZAA promotes a work environment in which each of us can work in harmonious and dynamic manner. In return, each of us implement the â€Å"ONZAA Code of Conduct â€Å"and endeavor to fulfill our duties with integrity. By fully utilizing our ability and capabilities and cooperating with others working for ONZAA, we continue to improve the business performance of ONZAA. OUR ACTIVITIES IN THE COMPANY Based on a philosophy of â€Å"Customer First†, ONZAA strives to provide attractive products and services that meet the needs of customers worldwide. ONZAA also seeks to achieve the top-level world standard in environmental protection and safety measures. In these regard, ONZAA is unfolding daring plans both domestically and abroad concerning environment and safety, and in relation to research, development, procurement, production, distribution, sales and services. When carrying out our work, each of us should all be aware that our work is linked to all of the business activities of the company. In this regard, ONZAA does not tolerate illegal or criminal acts or acts in violation of the company policy and rules, regardless of whether such acts were motivated â€Å"in the interests of the company† or â€Å"in the interests of the customer†. We should comply with the law and should always act with awareness and responsibility. We should rise to the challenge of solving the many issues that arise, as customer needs diversify and as progress is made in Toyota’s globalization, such as mastering of the world’s most advanced technologies, establishing the world’s most suitable procurement and supply networks, meeting environmental and safety standards, and improving customer satisfaction. 1. Compliance with laws and regulations: ONZAA will comply with applicable laws, internal company policies and rules, abide by sound Social norms, and take appropriate action against any illegal or criminal acts or act in violation of The Company’s policies and rules. ONZAA will not make any exceptions to this commitment, regardless of whether an unlawful act is motivated â€Å"in the interests of the company† or â€Å"in the interests of the customer†, or carried out under the instructions of one’s superior. We should implement the â€Å"ONZAA Code of Conduct† and make a commitment to comply with applicable laws, as well as internal company policies and rules, and to abide by sound social norms in all aspects of our work. 2. Use and Management of Assets and Confidential Matters: Ensuring asset maintenance and confidentiality management ONZAA possesses a wide variety of tangible and intangible assets that are indispensable and invaluable to its successful business operations. In order for ONZAA to use such assets effectively and at any time during the course of its business activities, ONZAA manages such assets with a firm hand in order to prevent such assets from being lost, stolen or used illegally or wrongfully. ONZAA endeavors to manage and protect confidential information (e. g. , its trade secrets) and tousle such information in an appropriate manner. At the same time, ONZAA does not tolerate the illegal use of another party’s assets or intellectual property or the unauthorized use of another party’s confidential information. We must manage and protect ONZAA’s assets, intellectual property, company secrets (such astride secrets etc. ) and personal information, as well as respect the assets, intellectual property and confidential information of others. 3. Insider trading: ONZAA possesses a large amount of valuable internal (confidential) information and does no tallow people working for it to engage in insider trading, such as using confidential information to buy and/or sell stocks. We must understand that insider trading is clearly not permitted. Not only is it illegal in many countries, but it also destroys the mutual trust that ONZAA has built with its investors, affiliated companies and business partners. Therefore, we shall not engage in or permit any insider trading. 4. Activities promoting safety: For an automotive manufacturing company such as ONZAA, the pursuit of safer vehicles is always one of its main challenges and mission. ONZAA endeavors as a group, in cooperation with our suppliers and dealers, to engage in research and development, design, production, quality control and after-sales services in order to deliver its customers ONZAA and/or Lexus vehicles that display sophisticated safety levels under various conditions and that provide a comfortable experience for drivers. ONZAA will also be actively involved with â€Å"People Education† (i. e. , Driver Education) and with improving the â€Å"Traffic Environment. †We should endeavor to think from the standpoint of our customers and pursue ways to make vehicles safer and offer our customers safety and trust. . Environmental preservation activities: ONZAA has a deep understanding of the necessity of environmental conservation on a global scale. Therefore, ONZAA has decided to â€Å"dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities† (Guiding Principles 3 ). Furthermore, ONZAA has developed a proactive policy and plans to assure continual improvements in environmental performance in the â€Å"ONZAA Earth Charter† and â€Å"ONZAA Environmental Action Plan†. ONZAA regards environmental issues as one of the company’s major challenges and takes environmental impact into consideration at all life-cycle stages of its vehicles, including development, production, usage and disposal. ONZAA promotes compliance with international environmental standards, implementation of enhanced environmental assessments, and realizing the principle of â€Å"building people and environmentally friendly vehicles† in cooperation with its suppliers, dealers, etc. We must endeavor to attain the highest level of environmental stewardship in each country and area. . Research and Development Activities: Developing vehicles from the standpoint of our customers In order to provide innovative, safe and outstanding high-quality products and services that meet the needs of customers through â€Å"research and innovation†, ONZAA has established research and development centers around the world. These centers are well-staffed with leading innovators and actively cooperate with other ONZAA group companies, as well as universities and research institutes, in order to strongly promote research and evelopment of advanced technologies in various fields. ONZAA does not tolerate research and development that violates any applicable laws or breaches of its agreements with its research and development partners. ONZAA also does not tolerate the illegal or unauthorized use of another party’s intellectual property. Our goal is to develop vehicles from the customers’ perspective and to promote research and development. We respect the views of our research and development partners and seek to cultivate and maintain mutual trust. In addition, we use our best efforts to build a relationship of mutual trust by satisfying our obligations to our partners. We shall be mindful of respecting the intellectual property rights of others when conducting research and development and when realizing production. 7. Production and Distribution Activities: ONZAA endeavors to produce high-quality ONZAA and Lexus vehicles and parts and deliver them in an efficient manner in order to meet customers’ expectations. In order to realize such production and supply goals, ONZAA endeavors to build the â€Å"world’s optimum production network† and a â€Å"global distribution network†. In addition, in order to enhance the global competitiveness of ONZAA and Lexus vehicles, ONZAA developed the Toyota Production System, which continues to evolve according to the characteristics of particular regions of the world and aims to achieve worker and environmentally friendly plants. We endeavor to maintain the safety and quality of products and to comply with laws related to production and distribution. 8. Sales Activities: Winning the trust of customers and dealers Based on the following three ideas, ONZAA strives to build a sales and service structure that meets various customer needs in a timely manner. In order to achieve such structure, ONZAA endeavors to build relationships with dealers based on mutual trust, and to bring mutual growth and support for fair competition and transactions. (a) Philosophy of â€Å"Customer First† Based on a â€Å"Customer First† philosophy, ONZAA strives to create a sale and service structure that promptly responds to the various needs of customer’s world wide. To achieve this, ONZAA develops products that meet customer expectations and implements a marketing strategy and sales style that matches the product profiles and various customer needs. (b) Mutual growth based on mutual trust ONZAA develops and provides attractive product lineups, various styles of dealer showrooms and sales styles, and a meticulous customer and revenue management system. ONZAA does this to contribute to the improvement of sales efficiency and profitability of its dedicated dealers, to build mutual trust and to bring mutual growth. c) Importance of fair market competition ONZAA respects free trade and market competition, implements ambitious sales strategies in order to obtain customer satisfaction and support in various areas of the world, and endeavors to engage in fair competition and transactions. We conduct our sales activities with the above ideas in mind. 9. Overseas Business Activities: To become a global company trusted worldwide ONZAA engages in business w orldwide and many of its activities are conducted outside Japan, including not only manufacturing activities, but also research and development. ONZAA recognizes the ever-changing environment surrounding its business operations, global diversity, the specificity of each local area in terms of its own rules and customs, etc. , and the rapid changes in world political and economic climate. ONZAA respects international rules and laws, as well as the culture, customs and history of local societies. Thus, ONZAA promotes its business activities from â€Å"both a global and local† standpoint so as to contribute to the development of local economies and society. We contribute to expansion of ONZAA’s business overseas by respecting the culture, customs and history of each country, as well as national, regional and international laws and rules. 10. Profitability Enhancement Activities: Building a stronger profit foundation In order to respond to the expectations of investors and society, ONZAA endeavors to perform various measures to improve business management efficiency, achieve sustainable increases in profit and strengthen the foundation of its management and profit. When determining investments or financing for various domestic and overseas projects. SOCIETY US Through its business, ONZAA creates close relationships with society and its stakeholders (customers, shareholders, local communities, etc. ). Based on the basic understanding that â€Å"as a member of society, the company engages in business that contributes to society†, ONZAA operates its business in an open and fair manner. Through active public relations activities, investor relations and philanthropy, ONZAA aims to be a â€Å"good corporate citizen† that is trusted by the international community. ONZAA’s business is expanding rapidly worldwide. ONZAA feels that the support and trust of stakeholders in ONZAA has helped the company realize such expansion, and ONZAA should not forget gratitude towards its stakeholders. Thus, ONZAA will respond strictly with respect to illegal or criminal acts and acts that are not socially acceptable, regardless of whether job-related or whether in private situation. ONZAA also strongly desires that the people working for ONZAA, a company engaged in automotive business, are aware of traffic safety and lead safe and pleasant lives. We support ONZAA’s aim â€Å"to become ‘a good corporate citizen’ that is trusted by the international community†. We strive to communicate openly and fairly with stakeholders, to gain more â€Å"ONZAA fans†, as well as to engage in activities that contribute to society’s sustainable development. We must also act, at all times, including when carrying out our works, in a manner that does not provoke unnecessary misunderstanding or misapprehensions, and to act with humility, honesty, and integrity. Regardless of whether at work or in a private situtation, we should pay careful attention to traffic safety, obtain basic legal knowledge, and be aware of common social protocol. We need to do this so that we can be sensitive to illegal or criminal acts or acts that are against society’s common morals, and take swift and forceful actions against such acts. 1. Corporate Communication Activities: Communicating facts in an accurate and timely fashion Being Open and Fair -In order to become an â€Å"open company† and win the trust of society, ONZAA strives to communicate accurate and timely information to its stakeholders through active public relations and public dialogue, so as to enhance its corporate image and transparency. ONZAA listens to and respects its stakeholders’ criticisms and suggestions, and incorporates these as appropriate into its business. We endeavor to build positive relationships with stakeholders through open and fair communication. 2. Philanthropy and Community Relations: Becoming a corporate citizen trusted by international society -Towards attaining an enriched society and sustainable development, ONZAA, in cooperation with society, strives to effectively use its resources and to engage in activities contributing to society. Such activities are aimed at alleviating societal problems or issues and include initiatives with respect to the â€Å"nurturing of personnel†, the â€Å"environment†, and â€Å"traffic safety†. As a global company, ONZAA contributes to creating a sustainable society from the broad perspective of the future of the earth and humanity. As a good corporate citizen, ONZAA also focuses on local communities and focuses on social issues that each local community faces and endeavors to resolve such social issues. As members of the local community, we will take an interest in and gain awareness of local social issues. Based on such awareness, we will actively take part in philanthropic initiatives such as volunteer activities. 3. Corporate Communication Activities: Communicating facts in an accurate and timely fashion – Being Open and Fair -In order to become an â€Å"open company† and win the trust of society, ONZAA strives to communicate accurate and timely information to its stakeholders through active public relations and public dialogue, so as to enhance its corporate image and transparency. ONZAA listens to and respects its stakeholders’ criticisms and suggestions, and incorporates these as appropriate into its business. We endeavor to build positive relationships with stakeholders through open and fair communication. 4. Shareholder Relations: Respect for shareholders’ benefit In order to respond to the expectations of shareholders and investors worldwide, ONZAA strives to operate its business globally and to enhance corporate value, while achieving stable and long-term growth. ONZAA considers relationships with investors to be important, and through timely and fair investor relationship activities, endeavors to promote understanding of its corporate management and business activities. As for corporate governance, ONZAA strives to enhance the transparency of its management and actively incorporates management -checks conducted by independent parties. We endeavor to contribute, through our work, to ONZAA’s efforts to meet the expectations of its shareholders and investors worldwide. 5. Political and Religious Activities: Moderate participation In the absence of any circumstances of concern (e. g. , such as the possibility that the activity will hinder the conduct of business), ONZAA respects participation in politics by people working for ONZAA and does not, in any way, interfere with individuals’ religious activities. However, these are private activities and, in principle, they cannot be conducted on company premises or in company time. We respect the rights of other people working for ONZAA to participate in political and religious activities in a moderate manner. 6. Government Relations: Maintaining proper and transparent relations ONZAA strives to build transparent and fair relationships with political parties or administrative bodies (government agencies and public officials) and takes appropriate actions to comply with applicable laws and regulations. We maintain healthy and transparent relationships with political and administrative bodies and public officials. 7. Traffic Safety Education Activities: Improve traffic safety awareness of society as a whole In order to help create a safe and comfortable society, in addition to pursuit of safer vehicles, ONZAA actively promotes traffic safety education activities designed for today’s realities. ONZAA strives to enhance traffic safety awareness not only among people working for ONZAA, but within society as a whole. Recognizing the responsibilities of a company engaged in the automobile industry, we abide by traffic rules, and endeavor to be role models by safe driving and actively promoting traffic safety. 8. Disaster Prevention and Crime Prevention Activities: Creation of a safe society ONZAA, in cooperation with the local community, engages in disaster prevention activities and contributes to the recovery of local communities in the event of an actual disaster. ONZAA actively engages in crime prevention activities and the promotion of a safe society. Each one of us will maintain high moral standards and actively participate in the creation of a safe society. With Our Business Partners 1. Social Responsibility: We feel that the highest priority must be placed on our mission statement â€Å"Develop products of superior value by focusing on the customer† when contributing to society. And in creating products of value, it is our belief that the procurement section’s role is to work in mutual cooperation with our business partners so that both parties may prosper. We select our business partners through an impartial procedure based on quality, cost, deadline delivery, and technical development capabilities. And we have an open door policy, which offers the chance of teaming up with ONZAA regardless of size or track record. 2. Sustainable Relationships: In creating trusting relationships with our business partners we hope to build sustainable relationships. And because we feel that mutual communication is an important part of this, we promote the sharing of ideas not only with the top management but also among middle management and project heads, etc. . Global Procurement: We are working to develop stronger global procurement activities by working with global manufacturing bases. Procurement activities in the past were mainly focused on individual bases, but we have shifted to a more global approach to obtain the most suitable parts at competitive prices. This benefits not only ONZAA, but also our business partners who benefit with volume order stability, and also give way to the accumulation of technology. By sharing these merits we can build more confident relationships. 4. Business Continuity Plan: In addition to earthquake-proof reinforcing of individual office buildings, we have started compilation of a business continuity plan (BCP). We also recognize our responsibility to local communities, our business partners and customers for being prepared for large-scale disasters, including earthquakes, and recommend quakeproofing measures to our partners located in areas that are likely to experience heavy damage. We are also prepared to aid our business partners in their recovery if they should fall victim to such disaster. Integrity in the Workplace Fair Treatment and Respect: We hire, promote, train, and pay based on merit, experience, or other work-related criteria. We value the wide range of backgrounds of our employees. Our diversity is a strength in the increasingly diverse marketplace. And we strive to create work environments that accept and tolerate differences while promoting productivity and teamwork. Each of us is responsible for creating and maintaining a productive work environment where the dignity of all employees is respected. 1. Equal Employment Opportunity: ONZAA is committed to equal employment opportunity. ONZAA extends employment opportunities to all qualified applicants and employees and strives to maintain workplace environments free of discrimination, hostility and physical or verbal harassment with respect to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression, or being a disabled veteran, a veteran of the Vietnam Era, or other covered veterans. ONZAA employees are entitled to a work environment free from conduct that even appears disrespectful. Certain jokes, cartoons, pictures, language, gestures, and touching may offend people and may result in a hostile work environment, which ONZAA does not tolerate. 2. Health and Safety: ONZAA’s overriding priority is to protect the health and safety of each employee. We all have a stake in a healthy, injury-free work environment that protects the health and safety of each employee. We should not compromise any person’s well-being in anything we do. This means following procedures for reducing accident risks, and it means using equipment safely. It means following safe workplace practices ? no exceptions, no shortcuts. It means promptly voicing safety concerns to supervisors, so we can correct situations that may endanger employees. Don’t assume that a safety hazard has been reported – take responsibility for reporting it yourself. ONZAA encourages employees to continue safe practices outside of the office, such as following safe driving practices: wearing your seatbelt; avoiding distractions (cell phones and texting); not driving while impaired; and obeying traffic laws and speed limits. Accurate Information, Records, and Communications Intentionally creating or inserting false or misleading information in any ONZAA financial or other business record is strictly prohibited. Inaccurate information leads to bad decisions by ONZAA. And our customers, suppliers, investors, business partners, communities, and government officials rely on us for accurate information. All business records are to be maintained accurately. Whenever an inaccuracy finds its way into a record, it should be corrected and, where appropriate, the reasons for the correction should be noted. This is also important in engineering records. An inaccurate record is an â€Å"open loop. † We need to â€Å"close the loop† by clarifying and supplementing the â€Å"open loop† record with the accurate data or judgment. We must also ensure that ONZAA’s business records are available to meet the company’s business needs, including legal and tax requirements. That’s why we must comply with ONZAA’s Information Lifecycle Management (ILM) policies in creating, managing, and disposing of all ONZAA records. Be alert to and observe Litigation Holds. These are instructions from the Legal Staff requiring that certain records be retained beyond normal retention periods for legal or compliance reasons. Failure to comply with Litigation Holds can result in serious harm to ONZAA and its employees. It is unlawful to destroy, conceal, alter, or falsify any ONZAA business or other record, document, or object for the purpose of obstructing or influencing any lawsuit or other legal or governmental proceeding or investigation. The ONZAA Information Security Policy and Practices provide guidance on the classification and protection of ONZAA information. The ONZAA ILM policies provide guidance on creating, maintaining, and disposing of all ONZAA records containing ONZAA information, and for the Acceptable Use Practices that govern use of ONZAA information resources. These policies also apply to those third parties, including contract workers, who have access to ONZAA information. Each of us must learn and comply with ONZAA Information Security and Information Lifecycle Management policies and Acceptable Use Practices applicable to our jobs. This includes everything from securing workstations, to keeping passwords secret, and much more. Treat Everyone With Respect Remember that customers, colleagues, supervisors, suppliers and competitors may have access to whatever you post. These individuals reflect a diverse set of customs, values and viewpoints. Offensive, demeaning, abusive or inappropriate remarks are as out-of-place online as they are offline. You are expected to abide by the same standards of behavior both in the workplace and in your social media communications. Be Aware That Your Online Communications Travel Fast, Remain Forever and Are Usually NOT â€Å"Private† There are no secrets on the Internet. Information you may think you have protected as â€Å"private† on some social media sites may be accessed by others. Make sure you will have no regrets about what you said or did online if a reporter, a relative or your manager were to view it. If you are still unclear what actions are considered to be a violation of ONZAA policy, please refer to the Social Media Policy? Whether you are using email, voice mail, or social media channels, never make any illegal, unethical, unauthorized, or disruptive use of ONZAA information systems or equipment. This includes, for example, accessing, transmitting, or storing inappropriate material (e. g. , pornography, depicted nudity, lewd or violent materials, chain letters, sexually oriented jokes or cartoons, or other offensive/demeaning material related to age, race, color, sex, religion, national origin, disability, or sexual orientation). Violations will subject you to disciplinary action up to and including discharge. If you get an inappropriate message, or are confronted with instances of unethical business practices or behavior, report it to your leader, or contact the Aware line. Gifts, Favors and Conflicts of Interest †¢ Do not use your position at the Company to privately enrich yourself or others (such as family or friends). In fact, you should avoid situations that could even look to outsiders as if you are doing something improper. Never ask for a gift or favor from an individual or organization that does business with the Company, or is actively seeking to do business with the Company. †¢ Accept a gift or favor that is freely offered by suppliers, dealers, and others only if it is of nominal value, involves a normal sales promotion, advertising, or publicity, and there is a legitimate business purpose. In the United States, $50 is considered to be nominal value. See your local appendix, or ask your Human resources representative to find out what is considered â€Å"nominal value† in your country. Never accepts any of the following types of gifts or favors from an individual or organization that does business with the Company, or is actively seeking to do business with the Company: – Cash, gift certificates, or a gift of packaged alcohol (including beer or wine) – Tickets to any event, unless the supplier is in attendance and the situation meets all other entertainment limitations – A loan, unless it is from a regular financial institution on normal terms – Discounts on goods or services, unless the supplier makes them generally available to all employees in the Company – Gifts or other donations for parties or social events attended principally by Company personnel (for example, retirement or holiday parties) †¢ Return inappropriate gifts with a polite note explaining the Company’s policy. If it is not possible or practica l for you to return the gift, consult your local Human r resources representative to determine what to do with the gift. †¢ Ask if you are not sure if something is appropriate. You may ask your manager, your local Human resources representative, the office of the General Counsel, or your local legal office. Know and follow Company policies regarding accepting refreshments, entertainment, and other social events associated with your work at the Company: – You may accept refreshments provided by a supplier while attending a business meeting. – You may accept only one meal per quarter per supplier. – You may accept only one meal per week, in total, from all suppliers. – You may accept up to two entertainment events (such as a golf outing, or a sporting, theatrical, or cultural event) per calendar year, per supplier, provided that the supplier is in attendance and the event does not require extensive travel or an overnight stay. Do not attend an event that involves adult entertainment when you are on Company business. †¢ Do not travel on a supplier’s aircraft or vehicle for transportation unless it is an authorized Compan y business trip (such as a trip to a supplier’s plant for a Quality review, or a local social event that complies with the Company’s entertainment policies). Additionally, any travel on a supplier’s aircraft must meet the requirements of directive. †¢ Although you may accept invitations from multiple suppliers, remember that frequent acceptance of gifts or invitations (even if within policy limitations) may create an appearance of impropriety. †¢ You may accept a gift while at a supplier-paid event, as long as the gift is of nominal value. Remember, prizes given out at such events are considered gifts. Therefore, you may not accept a prize of greater than nominal value, even if you win a contest to qualify for the prize. See your local appendix, or ask your Human resources representative to find out what is considered â€Å"nominal value† in your country. †¢ Use good judgment when you are offered gifts or invitations. If there is any doubt whether the conduct is appropriate, you should consult your Human resources represented d o not act on behalf of the Company with an organization in which you or a family member has a financial interest, or which employs a family member or close friend. Do not give preferential treatment, and avoid a situation that would raise the suspicion of preferential treatment. Consult with your management, Human resources representative, or the office of the General Counsel or your local legal office about any questionable situation. †¢ Do not use any nonpublic information gai ned through the Company for your personal advantage, or to enable others to profit from it. For example: – do not profit from a business transaction in which the circumstances indicate that the opportunity belongs to the Company. – do not disclose any Company information outside the Company, including financial, product, or bid information, prior to its authorized release. If you are a salaried employee, obtain prior written approval from the Company for the following circumstances: – Before working or performing services for an organization with which the Company does business – Before becoming a director, officer, or consultant of any other business – For employees who are ll 5 (or its equivalent) or above, before becoming a director, officer, or consultant of a nonprofit or charitable organization (such as the United Way or a disaster relief organization) at the national level, or before accepting a local position (in a similar organization) tha t has high, community-wide visibility †¢ Consult with your local Human r sources’ representative before you act, if you are in doubt about how this policy affects you. I’ve or pay your own way. Conclusion We strive to act with personal and institutional integrity in the workplace, the marketplace, and the communities where we live. We must all understand and apply our values and policies to ensure that we compete – and win – with integrity. Winning with Integrity poses a challenge to each of us. It requires strength of character to act when the easier course would be to ignore the problem. We can all fulfill our responsibilities by: * Following Winning with Integrity, ONZAA’s Code of Conduct; * Raising potential instances of misconduct to leadership; * Giving feedback on problem areas and suggesting improvements to leadership; * Listening to the concerns of customers, co-workers, dealers, and suppliers – and Making sure this information gets proper attention; and * Conducting ourselves with the highest ethical standards. Employees who violate these requirements are subject to disciplinary action that, in the judgment of management, is appropriate to the nature of the violation, which may include termination of employment. Employees may also be subject to civil and criminal penalties if the law has been violated. References 1. http://www. toyota-global. com/company/vision_philosophy/pdf/code_of_conduct. pdf 2. http://www. mitsubishicorp. com/jp/en/about/philosophy/pdf/conduct100624e. pdf 3. http://corporate. ford. com/doc/corporate_conduct_standards. pdf 4. http://www. globalsuzuki. com/corp_info/environmental/pdf/2005_env_soc_report_e. pdf 5. http://www. gm. com/content/dam/gmcom/COMPANY/Investors/Corporate_Governance/PDFs/Winning_With_Integrity. pdf How to cite Code of Ethics ( Automobile Industry ), Essay examples

Case Study for Strategic management of Lulu lemon Athletica Inc.

Question: Discuss about the Case Study for Strategic management of Lululemon Athletica Inc. Answer: Introduction The aim of the essay is to analyse internal and external business environment of Lululemon Athletica Inc. This is a Canada based retail company, which provides athletes apparel bat premium price. As per May 2016, the profit margin of the company is 12.36%. Quarterly revenue growth of this company is 17%. Current ratio of the company is 4.80, which indicates that the company has strong financial position (Ca.finance.yahoo.com, 2016). Current ratio value more than 2 indicates that current asset of the company is more than current liabilities, which helps the company to meet short term liabilities. Despite facing controversies regarding product quality several times, the company has strong position in market. The essay analyses competitive advantage of Lulu lemon in the sports apparel industry. In a competitive market the company faces several challenges and risks, which are analysed here. Weaknesses and opportunity of the company in future are highlighted to assess companys growth pros pect. Discussion Lululemon operates in a competitive environment. The market of sport apparel is oligopolistic market, as there is few numbers of sellers. Strong competitors of Lululemon are Adidas, Nike, GPS and Under Armour etc (blogs.ubc.ca, 2013). Quarterly revenue growth of Lululemon is more than the competitors and even more than the industry growth rate. Market capitalisation of this company is less than Nike and Adidas. Labour power of the competitors is more than that of Lululemon. Financial position of Lululemon is stronger compared to other competitors as it has current ratio of 4.80. High current ratio is attractive to the investors, as it signify that the company has sufficient current assets to finance the current liabilities, Comparisons among the direct competitors (in USD) LULU NIKE Adidas AG (Pvt1) GPS Industry Market Cap: 10.97B 95.99B 31.27B 10.30B 983.09M Employees: 11,000 70,700 537,311 141,000 3.60k Quarterly Rev Growth (Year Over Year): 0.17 0.06 0.13 -0.06 0.16 Revenue (ttm): 2.13B 32.38B 17.67B 15.58B 1.46B Gross Margin (ttm): 0.48 0.46 N/A 0.36 0.42 EBITDA (ttm): 432.14M 5.16B N/A 2.06B 131.05M Operating Margin (ttm): 0.17 0.14 .78 0.09 0.05 Net Income (ttm): 263.57M 3.76B 595.60M1 808.00M N/A EPS (ttm): 1.89 2.16 4.49 1.99 0.39 P/E (ttm): 42.49 26.49 N/A 12.98 20.24 PEG (5 yr expected): 2.25 1.68 N/A 1.61 1.48 P/S (Trailing Twelve Months (as of May 1, 2016)): 5.04 2.95 N/A 0.65 1.19 Table: Companiess key statistics as of 2014 (Source: Ca.finance.yahoo.com, 2016) Among the total market capital, NIKE has highest share. Market capital reflects the value of outstanding share of the company. It indicates that among the competitors, share value of NIKE is highest. Employee strength of NIKE is more than Lululemon. The quarterly revenue growth rate shows opposite result of market capital. Quarterly revenue growth rate of Lululemon during 2016 is 17%, which is higher compared to the competitors. This value signifies that sales of Lululemon are growing more than that of its competitors. However, revenue of the year is highest for NIKE. Gross profit margin shows companys financial health. Gross profit margin indicates the value left over from revenue after deduction of cost of goods sold. This value is 48%, which is highest for Lulullemon. In the current year, the net profit is highest for GPS. The operating margin of Lululemon is lowest due to high pricing strategy compared to other firms. Therefore, net income of this company is also lower compared t o other firms. EPS stands for companys earning per share. EPS is highest for Adidas. The price earning ratio compute current share price in relation to its eaning per share. P/E ratio of Lululemon is highest. The highest value signifies that market assumes higher growth rate of Lululemon in future and higher risks for investment compred to other companies. Competitive advantage of Lululemon can be categorised into four segments such as efficiency, quality, innovation and customer loyalty. Competitive advantage adds value to the business. Lululemon efficiently outsource the products in different countries like Bangladesh, Indonesia, Israel, Peru and China. The products are outsourced through its own labels. Unique products and market segmentation gives the company sustainable competitive advantages. Providing different types of products for sportswear for both men and women gives advantage in the market. The company provides option for online purchase and free delivery of goods. Free delivery gives benefit to the customer in terms of cost and time saving (McGrath 2013). The activities of the company are divided among different departments. This strategy brings operational efficiency in the company. The guest education centre is a part of the company, which provides education and knowledge about products to the users and greater communit y. Distribution centre is a different segment, which manages the supply chain of the company (DaSilva and Trkman 2014). The store support centre has expert team on various aspects such as product innovation, training of the employees, finance, technical support, merchandise management and community relation. There is a specific department, which researches continuously for product up gradation. This company applies differentiated business strategy such as giving 15% discount to the certified yoga and fitness instructors. Brand recognition and maintaining product quality facilitates the company. More than 60% consumers perceive that Lululemon provides women brand. The competencies of the company are high quality products with innovative features and comfort. Continuous innovation gives the company competency in the market (AJ and Jain 2013). It has collaboration with fashion designer to bring new styles in products. The company has strong brand recognition. Although it has less number of employees compared to the competitors, it has well trained staffs. Currently the company has 11000 staffs across different stores. Quarterly revenue growth of the company is 17% and gross profit margin is US$997.17mn. Operating cash flow during 2016 is US$317.53 mn. Increasing stock value and revenue growth gives advantage to the Lululemon in the market. Inventory management system of the company is very strong (Ca.finance.yahoo.com, 2016). Figure: Growth statistics of Lululemon Athletic Inc (Source: Ca.finance.yahoo.com, 2016) The company faces challenges since 2013 regarding fall in revenues. Despite having more than 100 stores in US, this company has low brand recognition in U.S market. Limited global exposure is another weakness of the company. It has presence in some developing company, however, there is no such exposure in developed companies. During global slowdown, demand for Lululemon product is likely to decrease due high price (Azarian et al. 2014). The external environment such as political and legal factors affects the companys business performance. The company manufactures in Canada and United states however, depend on distribution channel in China, Peru, South Korea, Thailand and Vietnam etc. Changing environment of these countries affect the operational performance of the company (Monczka et al. 2015). In doing business US, Lululemon has faced challenge regarding California Transparency in Supply Chain Act of 2010. This act deals with human trafficking and slavery in supply chain. Internal trade laws have impact on the business of Lululemon. During economic crisis, consumers cut their spending on costly products. In order to coup up with changing economic environment, the company can provide differentiated product. In business process, the company has to maintain environmental standard of the economy in which it is operating. Reduction in paper usage, reducing packaging wastage in the office is strategy of the company for r eduction ecological footprint (Ganin 2014). Considering the external environment, the company has developed ivivva brand for children. In order to maintain global customer base, this company has developed the e-commerce business. The company has decided to launch new brand for men in different countries during 2016. Presently the company has strong brand recognition in womens apparel. Breaking the perception may give the company wider customer base (Lavrence and Lozanski 2014). The main advantage of Lululemons business level strategy is sustainability in the business model. Customer segmentation and product differentiation are core business strategy of Lululemon (Info.lululemon.com, 2016). It focuses on the health and fitness of the customers. This company provides yoga class to thee employees and customer to grow awareness. Executives of the company conduct direct market survey through visit in stores in order to observe consumer behaviour. Customers of the company are treated as guests rather than buyer (Monczka et al. 2015). There is different complaint and comment section, which receives and addresses the issues coming from customers. Therefore, building up good relation with customers facilitates the company to meet the customer needs and product development. The product design team analyse the market trends based on market research and intelligence (Hassan 2013). The company generates artificial scarcity in industry to keep demand high. The scarcity i s created by keeping low level of inventory. The artificial scarcity creates urge among the customers for new products. Therefore, when demand exceeds the supply, they release the stock in the market and the market clears before the expiration date. Products of the company are mostly technology driven. The business model of the company emphasises on own capabilities of product development. Helping customer in maintaining healthy lifestyle and stylish performance apparel is one of the business strategies of the company. The future strategy of the company is to increase sales of ivivva globally. Penetration in new market is a risk for the company (Vendemia 2015). Strong rivalry and growing competition in online retail market are also risks for the company. Duuring 2012-13 the company-faced challenges regarding ecommerce business. Sales fell during this period. Lululemon faced controversies regarding stocks valuation (blogs.ubc.ca 2013). At this period, the company faced serious quality issues, which caught media attention. Maintenance of high quality at premium price always remains business strategy of the company. Therefore, any news regarding quality issue is sensitive for the business of Lululemon (Chesbrough 2013). The business expansion in new market depends on economic and social structure of the country. Hence, demand, per capita income, infrastructure of the locality, demographic structure etc influence the business. Expansion of business depends on cultural aspects (Fernie and Sparks 2014). Market penetration may not be successful if there are cultural differences between the organisation and target economy. Hence, incorporation of dynamic culture in business model is recommended for the company to reach local customers. In th e competitive environment, creating scarcity may not be sustainable in future. Therefore, the innovative business model needs to be undertaken to reduce future risks. Conclusion The essay highlights the business strategy of Lululemon. This is a Canada based company; however, it has global presence. The company has strong brand recognition in Canada market. There is a scope for the company to expand business in the international market. The business model relies on the sustainability and maintaining premium quality product. This company has faced challenges regarding quality during 2012-13. Therefore, it experienced fall in sale during this time. After 2014, it started recovering by changing its market strategy. References A.J. and Jain, A.K., 2013.Crafting Executing Strategy 19/e: The Quest for Competitive Advantage: Concepts and Cases. McGraw-Hill Education. Azarian, R., Sociologiska institutionen, Stockholms universitet Samhllsvetenskapliga fakulteten 2014, "Trade-offs in choice of inter-firm transaction structure: A qualitative study of perceived comparative advantages of business relation over vertical integration",Journal of Sociology,vol. 50, no. 4, pp. 472-485. blogs.ubc.ca. (2013). lululemon athletica inc.. [online] Available at: https://blogs.ubc.ca/ssdong/files/2013/12/LULU-Stock-Report-eportfilio-1.pdf [Accessed 19 Aug. 2016]. Ca.finance.yahoo.com. (2016). LULU Key Statistics | lululemon athletica inc. Stock - Yahoo! Canada Finance. [online] Available at: https://ca.finance.yahoo.com/q/ks?s=LULU [Accessed 19 Aug. 2016]. Chesbrough, H., 2013.Open business models: How to thrive in the new innovation landscape. Harvard Business Press. DaSilva, C.M. and Trkman, P., 2014. Business model: What it is and what it is not.Long Range Planning,47(6), pp.379-389. Fernie, J. and Sparks, L., 2014.Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan Page Publishers. Ganin, C., 2014. American Apparel, Crumbs Cupcakes, and Lululemon, Oh My-Examples of Why Increased Shareholder Invovlement Will Not Fix Corporate America.Ariz. L. Rev.,56, p.937. Hassan, D., 2013. Managing the business of sport.Managing the Business of Sport: An Introduction, p.446. Info.lululemon.com. (2016). Responsible Supply Chain | lululemon athletica. [online] Available at: https://info.lululemon.com/sustainability/responsible-supply-chain [Accessed 19 Aug. 2016]. Khan, I., 2016. Impact of Visual Merchandising on Consumer Buying Behavior: A Study on Retail Outlets.International Journal of Scientific Research,4(5). Lavrence, C. and Lozanski, K., 2014. This Is Not Your Practice Life: lululemon and the Neoliberal Governance of Self.Canadian Review of Sociology/Revue canadienne de sociologie,51(1), pp.76-94. McGrath, R.G., 2013.The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press. Thompson, A., Peteraf, M., Gamble, J., Strickland III, Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015.Purchasing and supply chain management. Cengage Learning. Seijts, G. and Gandz, J., 2013. Good leaders learn.Developing Leaders: Executive Education in Practice, pp.50-57. Vendemia, M.A., 2015.Seeing Is Believing? Perceptions of Interactivity in Company-Consumer Interactions on Social Networking Sites(Doctoral dissertation, The Ohio State University).

The Crazy Thing I Did This Summer free essay sample

Thing I Did During the Summer Vacation The summer vacation is expected by every student for each of a year, and no doubt Im no exception. So when the summer vacation is coming and along with the nice weather. Maybe it’s the good time for planning outdoor activities. Well, after finished discussed with my high school classmates, we decided to go to Kenting have fun for five days. And during these five days, there are some crazy things take place that I don’t want to admit what was really happened on me.The hotel where we ordered is near the beach. It is a nice hotel, the room is really big and the landscape is beautiful. During the daytime we play on the beach and enjoy the sunlight, but we know the nighttime is highlight and about to crazy and get high. At Kenting the â€Å"Transsexual Bar† is famous and people can easily see the Bar on street. We will write a custom essay sample on The Crazy Thing I Did This Summer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page So my friends and I went into one, we danced and played the drinking games. I’m really not good at drinking games, I lose many times and to toss off almost every round.With the time goes by the alcohol was about full in my belly I was totally drunk. And that I am started being crazy and annoying. Well, according to my friends. After I got drunk, I went to other tables kissed every cute boys that in front of me. I climbed on the stage embrace the transsexual dancer and do the â€Å"Shake bon bon. † After dance over I rushed out the Bar and seated on the Kenting Street cried loud and cursed every boy that I had date for.My friends think I am really annoying than took me back to the hotel. But back to the hotel, I am started being violent, I through the seashells, that we collected at daytime, to each of my friends. Avoid getting hurt; all of them stayed far away from me until there are no seashells on my hands. My friends afraid I will break the hotel things so they took me out on the beach. I lie down and beginning to sing, and soon unconsciously felt asleep.When I wake up, I find out that I was sleep on the beach, than I know there is definitely something happened last night. After my friends told me everything, I was so embarrassed and feel really sorry to my friends. But they said never mind because they enjoyed seeing me losing control think that was really fun. After this crazy thing happened, I remind myself not to drink too much alcohol at future. And I love my friends because they took care about me even I was annoying. It’s really lovely and touching, thanks them.

16 Video Marketing Tips That Will Skyrocket Your Traffic - CoSchedule

16 Video Marketing Tips That Will Skyrocket Your Traffic What’s the one thing people want aside from love and acceptance? More web traffic, of course! Okay, maybe that’s overstating the case. But what marketers don’t covet more qualified traffic to their blogs, landing pages, and websites? None that I know. Increasing blog traffic  is something we rs are always working on, as well. And we’ve shared some strategies that work extremely well like nailing your personas  and taking data-driven approaches. Today, I’ll share another angle to attract the right folks at the right time: video marketing. Why? Well, some pretty big claims have been made about its effectiveness and future relevance. For instance, research shows that: Video will be responsible for 80 percent of the world’s internet traffic  by 2019. 75 percent of mobile web traffic  will be video by 2020. And today, 33 percent of all online activity is†¦ you guessed it†¦ watching video. One thing’s for sure: with video’s upward trend, we marketers better know how to use it well if we’re going to keep audiences engaged and  coming back for more. After all, your audience spends hours watching YouTube, too 😎 Since creating video content takes real effort, I’ve assembled this list as a foolproof way to crush every video marketing campaign- every time. And it’s focused on what you can do to drive traffic using your video after it’s been created. The big question is, â€Å"How can you ensure both you and your audience get as much value out of your video content as possible?† From these actionable tips, you’ll learn: How to skyrocket qualified traffic with your video marketing. How to extract every ounce of value from your video marketing efforts. How to ensure you don’t miss a single tactic available to the savvy video marketer. 16 Video Marketing Tips That Will Skyrocket Your TrafficFirst, Make Sure to Download Your Free, 7-Resource Video Marketing Kit There are loads of details, tactics, and how-tos in the tips below. To make sure you get the most out of them, we bundled together some essential tools. Your video marketing kit includes: Video Marketing Checklist Infographic: A rundown for implementing the tactics in this action-packed post! 180+ Power Words for Emotional Headlines: Harness the power of emotions to drive traffic and viewers with your video marketing. Catchy Blog Titles: Want clicks? Write headlines- and video titles- that stick. Content Calendar Template: Stay organized with all written, video, and visual content. Social Media Editorial Calendar Template: Keep your social media post organized so you know exactly how- and when- video marketing should take center stage. Best Times To Post  Infographic: Timing is everything! Learn to post during the â€Å"rush hour† times when you’ll have your audience’s attention. Micro-Influencer Marketing Checklist: Reach out to thought leaders in your industry to promote your videos with authority. Jump to a section: YouTube Video Marketing Tips Facebook Video Marketing Tips Twitter and Instagram Video Marketing Tips Tips to Use Video for Blogging + Email Now, let’s get started with sixteen video marketing tips that’ll have your audience clicking like mad and coming back for more! YouTube Video Marketing Tips Alright, let’s kick this off with the video juggernaut even our grandmas use: YouTube. If you’re reading this, you’ve probably heard the stat that YouTube is the second-largest search engine on the web. With our collective Google SERP  obsession, YouTube is an obvious choice for video marketing. While you can take a deeper dive with YouTube’s Creator Academy, we’ll cut to the chase with seven actionable tips to help you grab views and generate web traffic with your video content. 1) Create Awesome YouTube Thumbnails Even though they’re a seemingly small detail, YouTube thumbnails can make or break your chances at getting clicks. My favorite analogy comes from writer Maria Jose: â€Å"The YouTube thumbnail is the 21st century’s book cover.† Thumbnails are the small, clickable pics that visually represent each video. They also have a job to do: click and stick. Thumbnails need to attract people to click and then stick around to watch it. Here are five rules of what makes a quality thumbnail: Pair well with the first 10–15 seconds of your video content.  People’s attention spans are tiny. So, your thumbnail should closely pair with the beginning of your video  for a seamless experience that avoids disorienting viewers.Put simply, you don’t want people scratching their heads wondering, â€Å"Is this the right video?†For example, I love this thumbnail from Grant Cardone: Not only does it show exactly who the viewer will see within the first four seconds of the video, it also evokes an emotional response with the pair facing off.Which leads us well into rule number two.Exception:  If you have a super-duper interesting image from later on in your video, take a chance on using it. In that case, it could act as a teaser and/or reward to keep people watching. Just make sure it’s actually a frame from your video. Use people- especially closeups of their faces- whenever possible.  Because people are emotional, they’re affected by emotions. Admit it, you’ve teared up at least once watching a video of a soldier reuniting with his or her family (like  this one  Ã°Å¸Ëœ ­).Psychological research shows that people will mirror  both the emotional states and behavior of people they’re positively engaged with.So take this opportunity to put human psychology to work for you by using appropriate, and compelling, close-ups from your video that showcase emotion. Video Credit: Actualized.org Think twice about using the same background for a video series and its thumbnails.  Take this tip with a grain of salt and use them wisely.Using the same background in your videos- and thumbnails- can occasionally make viewers mistakenly think they’re seeing the same video pop up in a feed or sidebar.Make sure your thumbnails look different enough to avoid missing valuable traffic from such a simple oversight. Be brand consistent.  Like all of your content, video marketing is another opportunity to build brand awareness  through consistent visuals.The Mental_Floss YouTube channel  is an excellent example of this.They use similar graphics with text treatments that tell you exactly what to expect in the video. Then, their incredible host, John Green, hangs out in the same eclectic mishmash-of-a-set for every video.This is a conscience brand decision that delivers consistency without feeling played out. Have no text in the bottom right-hand corner.  Lastly, avoid adding any text to the bottom right-hand corner of your thumbnail. That’s where YouTube overlays your video’s time stamp, which would obscure any text/info you put there! Now that you’re armed with five rules for killer thumbnails, let’s take a look at how to create them. Of course, you can always use pro software like Photoshop  or CorelDraw. But what if you either don’t have access to programs like these or your designer is swamped? Never fear, Canva  is here! Canva is a freemium design app that helps anybody create pro-level graphics faster than this high-fiving puppy will make you smile. To begin, go to Canva’s custom YouTube thumbnail creator, which will land you at this screen: Next, click the big green button to get started by creating a new account or signing in. If it’s your first time using this tool, you’ll be prompted to take a quick tour- which I highly recommend. It shows you the ins-and-outs of using their drag-and-drop editor. After you’ve seen how it works, it’s time to get started. From here, there are two paths to take: Create a thumbnail image from a blank canvas, Or, customize one of their pre-designed templates. In this example, we’ll use one of their templates (which I highly recommend unless you’ve got some design chops). Choose a template from one of the left-hand columns. As you hover over the options, you’ll notice some are free, while others cost a dollar or two. Find the design that best represents your brand and video, then click on it. This will auto-populate the template on your design canvas. Next, double-click on the title text to add your video’s title and subtitle. If you need more text, you can add it by clicking on the text icon at the far left. Just make sure your thumbnail isn’t too busy- you don’t have much real estate to work with, after all. Now you will change the all-important background image. There are two ways to go about this. First, you can click in the search field at the upper left-hand corner. There you can search through myriad stock photos that run the gamut of free to paid. If you go the stock photo route, click on the image you like and it’ll populate on your design canvas. Once it does, drag it into place. You may need to choose the â€Å"arrange† option in the upper right-hand corner if you want to send your image behind other layers- like your title text, for instance. The other way to set your background image is to use your own- which I recommend. Instead of searching through stock photos, you’ll click on the â€Å"upload† icon at the bottom of the tools column at the far left. Simply choose the image you’d like to use and upload it. Just make sure it’s sized at 1280x720 pixels- or a 16:9 ratio. That’s YouTube’s preferred thumbnail size. (If you need help resizing a still image from your video, you can use an app like picresize  or ResizeImage.net  for free.) Finally, the moment we’ve all been waiting for... It’s time to download your freshly-created YouTube thumbnail. Do this by clicking on the â€Å"Download† button on the top bar. Then, choose whether you’d like a JPG or PNG. (Note that PDFs won’t work in this instance, as YouTube doesn’t accept that file type for thumbnails.) And voila- you’re all set! Now it’s time to upload your custom thumbnail to YouTube. This is an easy process that you can follow step-by-step via YouTube’s video below: One more thing... However, there is a final snag you may run into if you’re new to this. To use custom thumbnails, your YouTube channel must be verified, meaning you have confirmed ownership and liability of the account. And also, that you agree to follow their community guidelines. With that, you’re all set to create awesome thumbnails for clicks that stick every single time. #YouTube marketing tip: create awesome thumbnails to get clicks that stick2) Write Compelling  Titles/Headlines Yes, killer titles and headlines are a thing for video marketing, too. As marketing legend, David Ogilvy, said: â€Å"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.† Titles- like headlines- have big shoes to fill. But whenever you’re looking for advice, you’ll find tons of generic tips like: â€Å"Make it memorable and catchy!† Advice like that usually leaves me thinking: sarcasm â€Å"Gee, thanks†¦ I never woulda’ thought of that on my own.† /sarcasm Instead, let’s chat about some less-obvious tips and tricks of writing traffic-driving headlines  and emotionally-charged titles. Be searchable:  What keywords relate directly to your video content? To write freakin’ awesome titles, they must: Make a promise:  What problem will your content help your viewer solve? Tickle the emotions: Are you connecting intellectually, empathetically, or spiritually? Be the cream of the crop:  Have you written at least 20–30 headlines and chosen the best one? Let’s tackle an example together, shall we? Let’s say we’ve just pressed export on a video about how to write great headlines. You know what I would be thinking? â€Å"My headline better be freakin’ awesome†¦Ã¢â‚¬  To begin, let’s hit our mini-headline checklist above. We need to make it searchable, which means using words that match our core subject- headline writing- with other related phrases viewers are searching for. Here’s a dead-simple way to do this:  Use YouTube’s search bar for related title ideas. Sometimes this little trick will surprise you. For instance, I didn’t immediately think of a journalism angle or tie in. Now that I see the related search, though, it makes sense. Journalists are writing headlines all of the time. For our imaginary video, then, I’m going to choose the following title, then unpack a few other reasons why: â€Å"How to Write Headlines That Will Make Journalists Jealous† Now that I know I’m capitalizing on searchability without keyword-stuffing the daylights out of the title- I need to ensure it makes a promise. While there are plenty of ways to do this well, one of my favorites is to use the â€Å"How to†¦ That Will†¦Ã¢â‚¬  formula. If we break down the headline I wrote, it’s exactly that. Here’s the skeleton: â€Å"How to  [subject] That Will  [promise made + pain solved]† (â€Å"How to  Write Headlines  That Will Make Journalists Jealous†) The predictable success of this headline is further backed up by the Headline Analyzer tool I mentioned above. ( Seriously, I use the peanuts outta’ this thing.) This title clocks in with a score of 81. Notice also that it tickles the emotions with both the promise and the power word â€Å"jealous.† However, in the spirit of full disclosure, I could arguably strengthen this headline by using more Emotional Marketing Value  (EMV) words. But for the purposes of our video, I’m satisfied with combining the â€Å"how to + that will† angle with the searchability hook of journalism. Tip: Make sure you downloaded the free video marketing kit! It includes a list of 180+ emotional power words perfect for your headlines. It’s a great shortcut to eliminate guesswork. Finally, always use the title/headline that’s the cream of the crop- which is often easier said than done. At , our go-to practice is to write at least 20–30 different headlines before we ever settle on one. As you write different headlines, you’ll piece together what works, and what doesn’t. For example, if you read some of my headline examples in the screenshot above, you’ll notice I thought better of using a phrase like â€Å"beat a journalist.† I happen to like journalists and would hate to be misunderstood :) There you have it! If you follow the tips and use the tools above, you’re well on your way to writing titles that drive traffic all day long. What’s also cool is that the headline analyzer is a baked in part of . So every headline you write is scored inside the tool like magic. I use it for every post I write- even this one! You can snag a free trial here  to try including it in your content marketing workflow. #YouTube marketing tip: Make sure your video title is catchy and compelling3)  Use YouTube Cards to Increase Engagement (R.I.P. Annotations) If you’ve spent any time on YouTube, you’ve seen annotations littered across videos aplenty. They’re the clickable boxes, bubbles, and blurbs that float above videos as they play. However, to the dismay of some content creators- but the joy of many viewers- YouTube recently announced  that annotations are a dying breed and destined for extinction. The annotation is dead; long live the†¦ â€Å"Card†? Yep. There’s a new sheriff in town. And this one is far less obnoxious. Here’s what you need to know about YouTube Cards how to start using them straight away. The Cards  feature shines while a video is playing. Especially because they can be launched on either desktop or mobile (which was a limitation to annotations). To interact, the viewer will see a card indicated by a small â€Å"i† icon at the top right of the video. To date, there are five types of YouTube cards you can use to enhance your videos on both desktop and mobile. Video or playlist  to promote your other videos. Channel  to send traffic to another channel. Donation  for encouraging donations to nonprofit organizations. Poll  to ask your viewers a question, get their responses, and then provide the results instantly. Links  to approved websites. To add cards to your videos, first, login to YouTube Creator Studio. Then use the drop-down arrow  next to â€Å"edit† to add a card. From here, you can choose both the timestamp for when you’d like the card to appear and  the type of card you’d like to use. Let’s say we wanted to add a â€Å"Poll† card to our video to discover answers to the most important question of all: What kind of bear does your audience think is best? First, we click on the blue â€Å"Add card† button and then select â€Å"Poll† as the type of card we’d like to add. Then we type in our question along with the answers- of which you can have up to five. Once you’ve filled out your poll questions and answers, click on the blue â€Å"Create card† button at the bottom right. Now you’ve got yourself a card. Then, when a viewer clicks on your card, they’ll see both the poll and  the overall results. As a bonus, polls can give you additional insights by asking your audience more about their pain points and what they’d like to learn more about. #YouTube marketing tip: Drive more engagement using YouTube cards4) Use YouTube End Screens to Drive Contextual Traffic End Screens are a great way to drive contextual traffic to your related content. They’re the part of a video that shows up at the last 5–20 seconds and can include one to four clickable elements. These elements can send people to other videos, your channel, your *approved* websites, or invite them to subscribe. They also have a touch of interactivity. On desktop, they can show additional info upon hover. And on mobile, they do so upon tap. Pretty nifty. Original photo: YouTube Here’s how you get started. First, if you’re working with a video currently using annotations, you’ll have to give them the axe. But don’t worry, the system knows all. So it’ll ask you to unpublish them automatically. When you’re ready to start, here are the exact steps to take  (source): â€Å"Sign in to the your YouTube account. In the top right, click your account icon Creator Studio. In the left menu, select Video Manager Videos. For the video you want to add the end screen to, click Edit. In the top tab bar, click End screen. If the selected video contains annotations, follow the instructions to unpublish them. You can re-publish them at any time. You’ll see your video with the predefined grid and a timeline below that indicates the available part for the end screen. Click Add element. You can add up to four elements, and one of them must be a video or playlist. Choose how to build your end screen: Add element:  You can add up to four elements to a video. At least one element must be a video or playlist. Select each element and fill in the required information, then click Create element. Copy from video: You can copy an end screen from another one of your videos and edit the elements. YouTube template: You can choose from predefined formats that show combinations of elements. You'll need to define the content for the elements in the end screen, such as add the channel to be featured. Adjust the placement and size of each element on the grid. Adjust the time for the element to show in the timeline below. Click Save.† Then, once you’ve wrapped up these steps, select Preview  to grab a sneak peek and ensure things look the way you intended them to. You can also check out this sweet how-to breakdown + explainer video: Lastly, don’t forget to take full advantage of analytics and data  to incorporate into your ongoing content marketing efforts. Checking out your end screen reports  is easy. Make sure you’re signed in to the right channel. Then hop into your Creator Studio  and choose YouTube Analytics, then End Screens  to check performance and find ways to optimize. To do this, you’ll want to pay attention to these metrics especially. End screen element clicks. This will show you how many total times an end screen element was clicked. Clicks per end screen element. This will tell the story of how often an end screen element was clicked when displayed. End screen elements. And these data show the number of times elements were actually shown. (Which is a good data-point to pair with view duration to see if people are sticking around to the end- found in your Audience Retention Report.) Maximizing Traffic Using End Screens To maximize end screens (and even cards) for driving traffic, think about the related content you should link to beyond â€Å"related content.† Instead, think about what additional or related problems your viewer might need to solve next, and what other pieces of content you’ve created that can do that. This will help you align with intent at just the right time. #YouTube marketing tip: Drive more traffic with optimized end screens5) Tag It Up! If you’ve ever uploaded a video to YouTube before, it’s likely you know what tags are. However, if you’re new to the idea, no sweat. Tags are a way of adding descriptive pieces of text to your video so YouTube understands what your video is about. YouTube expert Derral Eaves breaks tags down further into four categories in this video (and he also shows step-by-step how to add them): Specific Tags  (1:37):  One word descriptions of the content. Compound Tags  (2:12):  Several words that form a single tag. (Much like a long-tail keywords for you SEO peeps.) Generic Tags  (3:07):  A higher-level descriptor of the type of content you’re offering. Misspellings  (4:03):  Very clever way to compensate for human error. Now, outside of the obvious ways to tag your video (e.g., simply describing what your video content is about), I’d like to share a nerdy insight with you. When you watch YouTube videos, one thing you’ll notice is that while the YouTube algorithm seems to know a what a video is tagged with, they’re not visible to the viewers. Unless you get all Sherlock Holmes and do some sleuthing, that is. As you know, we at are all about research- the skyscraper technique  in particular. To apply this technique to your video marketing, you’re going to need to look underneath the hood. So, find a top-performing YouTube video in your niche and then use the following steps to snoop out the tags they’re using to get some ideas. Here’s how to do it in Google Chrome  in under 5 seconds: First, simply prepend your competitor’s video URL with â€Å"view-source:† in Chrome. Next, you’ll notice you get taken to a screen that looks like a robot’s love letter. If you’re not a developer (like me), you’re first instinct may be to run away. However, you don’t need to worry about all the technical stuff. Our quarry is summoned with a simple search command. Use the find keystroke (cmd + F on Mac; cntrl + F on PC) and type in â€Å"keywords† in the search box. Then, you’ll find a list of all the keywords a given video is using. Pretty stealthy, eh? Congrats, you’re now ready to use tags to your advantage. #YouTube marketing tip: Use tags to your advantage6) Translate Tags into Foreign Languages (if aligned with business objectives) Now that you know how to better use tags, here’s another five-second hack. If you have an existing audience in multilingual markets- OR you’re trying to break into a foreign market- use Google Translate to tag your videos in the appropriate language(s). Let’s tackle a quick example. To begin, visit the Google Translate page. You will see two boxes. On the left you will type your origin language words and phrases. And on the right, you will see the translated outputs. In this example, I translated English → Spanish. However, you can choose any available language using the arrow drop-down selections. While Google Translate isn’t always 100 percent accurate, you’re pretty safe using it to translate simple words and phrases to use as tags for your video content.  ¡Muy bien! #YouTube marketing tip: Translate your tags into foreign languages to break into foreign markets7) Use YouTube to Improve SEO Everyone wants better search engine optimization, right? Well, video is another opportunity to excel in this all-important marketing strategy. And for those in the know, YouTube has huge SEO potential. Not convinced? Just take a look at the screenshot below. Google loves YouTube and frequently gives it some prime real estate in search results. So, if you’re going to maximize on YouTube’s reach, a small but mighty tip is to optimize your video’s description. The Anatomy of a Winning YouTube Description To see it in action, here’s a great example of an optimized YouTube video description from genius SEO Brian Dean. Original image credit: Backlinko In his ultimate guide, Brian explains that the most effective video descriptions have these four things in common: The link you want to send traffic to at the top of your description to increase click-through-rates (CTRs). Your target keyword appears within the first twenty-five words of the description. Your video’s description is at least 250 words long. Your keyword is included three to four times in the description. To nail your video descriptions, then, make sure you know: What keyword you’re targeting via smart research. Know where you want to send traffic + why your audience would logically visit the link as a next-step from your video. Exactly what value your video adds to your viewers. This way you can write copy that marries the promise you’re making with how you’re going to deliver on it. #YouTube marketing tip: Pay attention to YouTube #SEO!While YouTube mastery is an art in itself, now you have seven solid video marketing tips to rock on the world’s favorite video viewing platform  and increase your traffic. Now keep cruising†¦ There are more video marketing tips where that came from! Recommended Reading: How to Make a Video Content Marketing Strategy to Boost Your New Series Facebook Video Marketing Tips According to research by Animoto, Facebook is the most impactful social channel for video content, outperforming all other channels 8.4x. With the huge potential payoff of Facebook video marketing for driving engagement and traffic, let’s jump into some of our best tips. 8) Hack the Process With Best Time Scheduling + Social Video One of the most common questions we’ve encountered at is a simple one: â€Å"What are the best times to post on social media for the most traction?† That’s a great question. And it’s answer is all about the numbers. Fortunately, we’ve got your back. We took a deep dive and analyzed 20 studies  to determine the exact answer- and for every major platform. The result was our best time scheduling  tool that’s built right in to . It’s fueled by all the latest data so there is zero guesswork about when to post on any given social channel. Essentially, it’s the best way to harness the power of analytics + automation to increase your video marketing reach. Here’s a quick video about how it works: Best Time Scheduling Where this tool really goes to work for your video marketing efforts is when combined with one of my other fave marketing weapons: social video. With social video, you can share and manage ALL of your social media videos in one place. Introducing Social Video From Blog When used together, you simply need to upload your video(s) and select the networks you’d like them posted to using best time scheduling. And you’re done. Simple as that. Both features are part of . However, if you prefer a method with a bit more elbow grease involved, you can use the Time to Post Kit  that came in your free Video Marketing Kit (download it now if you haven’t already!). As you dig in, you’ll notice some seriously interesting finds that bear huge implications for posting times. For instance, did you know that 80 percent of the U.S. population is located in the Central and Eastern time zones? From there, you’ll see an infographic breakdown of: What days to post on every major social channel, What times to post on those channels, And what percentage of engagement you can expect. Additionally, you’ll find three custom Google Analytics reports to help you measure your own progress and video marketing success. Best Time Scheduling + Social Video = Facebook video marketing automation bliss in @:9) How to Add Captions for Silent Viewing Ready for a show-stopping stat? 85 percent of Facebook videos  are watched with no sound. Wowzers. So let’s take a look at the easiest way to make your videos perform well even without sound. In this tip, you’re going to learn how to create captions for your Facebook videos. At first blush, the process seems pretty technical and tough. However, there’s an easy, and economical, way to get the job done. You can always use Facebook’s automatically generated captions feature. However, some folks have trouble with the system misunderstanding words or phrases and adding gibberish. So, if you want to be in charge of quality control and accuracy, here’s how it works. First, understand that Facebook uses a special file called a SubRip  that will have end with â€Å".srt†. To use captions, you will need to create a SubRip file with your video’s transcription included. There are many ways to create this kind of file. In this tip, I’ll give you two. One will cost a few bucks and the other is free- though it’ll cost you some time. Use a Professional Transcription Service The quickest way to create this kind of file is by using a professional transcription service. You can use a service like Rev  for quick turnaround with low costs, starting at a buck per minute. This option makes a lot of sense if you’re working with a short video because you don’t have to spend the time transcribing. You can simply upload a video or share a link to the published video if it’s on YouTube or Vimeo already. Bam. Done. Now, there is also a way to do this for free if you’re working on a super tight budget. So I’ll touch on that, too. Then, we’ll cover how to upload your SubRip file to Facebook. Use a YouTube Hack to Auto-Transcribe The next way to create this kind of file is by using YouTube to hack the process. You’ll need a YouTube channel to implement this tip, so if you don’t have one, make sure to create one. To start, login to Creator Studio  by clicking on your profile pic in the upper right-hand corner of the screen. Next, if you’ve already uploaded the video, go ahead and select it. And if it’s a video you don’t ultimately want public on your YouTube channel, you can choose to upload it via the Video Manager  with a â€Å"Private† listing. That way you won’t notify your subscribers about a video that won’t be sticking around! Next, navigate to your video manager and find the video you’re creating captions for. Click on the drop-down arrow next to the â€Å"edit† button and select â€Å"Subtitles/CC† from the list. (If it’s your first time you’ll be prompted to select the language your video is in.) Next, you’ll click on the blue â€Å"Add new subtitles or CC†Ã‚  button, then choose the appropriate language. You’ll then choose â€Å"Transcribe and auto-sync† to manually type your transcription and then auto-sync the newly-written caption with the spoken words in the video. Once you’ve done this, a transcription box will appear and you can start typing away. By default, there’s a nice setting that pauses the video while you’re typing so you can keep up. Then, once completed, click the blue â€Å"Set timings† button. YouTube will then put it’s smarty-pants brain to work syncing your transcription up with your video content’s audio. Now you’re on the final stretch of creating the .srt file. To bring it in for a landing, follow this sequence  using the screenshots below. Click on the â€Å"Save changes† button. Click on â€Å"English† (or whichever language your caption was created in). Finally, click on the â€Å"Actions† drop-down and select â€Å".srt† to download the file. Well done, you. Now you’ve got a fresh .srt file that’s ready to enhance your Facebook video’s silent-viewing goodness. How to Add Your .srt File to a Facebook Video Now that you’ve either received your .srt file from a pro service or downloaded one you just created on your own, it’s time to finish the job. For starters, make sure the file is named correctly using Facebook’s naming convention: filename.[language code]_[country code].srt So, if you’re in the U.S., it would look like this: video_name.en_US.srt (If you’re not in the U.S., hop over here to view all available country codes.) Now that you’re file is in ship-shape, you can work through the step-by-step directions  below that come straight from Big Blue itself: Add Captions to Your Page's Video With a SubRip (.srt) File: Make sure that your caption files are correctly named  and formatted  before you upload them. Click Share a photo or video  at the top of your Page's Timeline. Click Upload Photos/Video  and select a video from your computer. Click Captions, then click Upload SRT File. Choose a .srt file from your computer. Select an optional Default Language. If you select a default language, captions will appear in this language when a viewer's preferred language isn't available. Finish adding details to your video and click Publish. To add captions to an existing video on your Page, find the post on your Page's Timeline, click   in the top-right corner, select Edit Post  and follow the steps above. Note: People who watch your Page's video with sound turned off will automatically see captions. People who watch your video with sound turned on will need to turn on captions to see them. The language people see captions in is determined by their preferred language. Finally, if you’re interested in taking a shot at Facebook’s automatic captions feature, here are the step-by-step instructions: Automatically Generate Captions for Your Page's Video Click Share a photo or video  at the top of your Page's Timeline Click Upload Photos/Video and select a video from your computer Click Publish Once your video has been published, click Generate  from the banner at the top of your post Edit the captions and click Save to Video Note: Generating captions for videos is currently only available in US English. Now, your video is ready to be viewed silently on desktop and mobile for all the world to see. Nice work, you’ve just increased the odds of your video being viewed by 12 percent. #Facebook video marketing tip: Use captions (85% of video on platform watched w/o sound)10) How to Understand Facebook Video Metrics When it comes to social media metrics, there is data aplenty. But the real trick to data-driven video marketing is knowing what numbers to pay attention to. In this tip, I’m going to break down the essential in-app Facebook video metrics to help you discern what success looks like for you. Then, once you know what numbers tell your marketing story, you can optimize, optimize, optimize! Begin With the End in Mind As the quotable Dr. Stephen R. Covey said: â€Å"Begin with the end in mind.† The same is true when we’re talking data. To understand what stats matter, you must first decide the action(s) you’re trying to inspire with your video marketing. In this post, the focus has been on driving traffic to a specific place- whether a website, landing page, other video content, or any place else. For our aims, then, I’m not going to focus on views- as that’s often a vanity metric. After all, Facebook counts a view when someone watches at least 3 seconds or more  (while YouTube counts a view after 30 seconds or so). If you ask me, it’s tough to make a case for basing content optimization decisions off of 3-second video â€Å"views.† Instead, let’s look at video retention, video engagement, and clicks  on your video. To view the data for each of these, login to Facebook, then navigate to your page. From here, click on the â€Å"Insights† tab and then choose the â€Å"Videos† option on the left-hand column. Video Retention Video retention is a key metric because it helps you understand just how many people are sticking around for your videos. You can view these stats all the way down to individual posts. From there, you can filter the data into: auto-played vs. clicked-to-play or paid vs. organic. In the image below, you can see that about 67 percent of this video’s viewers dropped off after only 5–6 seconds of view time. While Facebook analytics would count that as a â€Å"view,† it’s really helpful to know that only 5–10 percent of viewers actually hung around to the end. (Original image source: Facebook; Notes ours.) Video Engagement Video engagement measures all of the actions (likes, comments, shares, and clicks) your viewers took. You’ll notice there are two really big numbers on the top of the screenshot below: 59,456  people reached, And 21,625  video views. Don’t jump to those numbers right away- even if they’re big. I’m not discounting their potential relevance. For example, reach is helpful in seeing how many opted-in fans vs. non-fans have seen your content. However, if your focus is traffic, zero in on the three metrics in boxes below: likes, shares, and link clicks. (Original image source: Facebook; Notes ours.) Why Likes, Shares, and Clicks Matter Often, â€Å"likes† get a bad rap as a vanity metric. However, an interesting study from the National Academy of Sciences  conducted with 86,000 volunteers showed that their â€Å"likes† revealed their political leaning between with an astounding 85 percent accuracy. So, as Steve Rayson wrote: â€Å"This would appear to indicate quite strongly that people ‘like’ content that resonates with them.† Bottom line, you can at least  trust likes to give you insight into whether or not your video content resonates with your audience or not. Though I’d never encourage you to build a social media strategy  based on them. Next, marketers often value shares more highly than likes because they cost people more in terms of social capital. Shares display specific user intent and reaction to your content. In essence, shares signal that viewers explicitly thought their friends needed to see a given video (for good reasons or for bad!). And lastly, link clicks are important to traffic because†¦ Well, you have to get people to click on links to get to your stuff! The Easiest Way to Get It Right Those are only three of the many valuable analytics available on every social platform. If you’re looking for a painless way to see how every video and social post is doing across a variety of channels, our social analytics tool is  a frictionless way to do so. Social Analytics from : Prove the ROI of the work you do! #Facebook video marketing tip: analyze video post performance with Social Analytics in @:Continued analysis is the key to learning and becoming a better marketer. The more often you pay attention to the right data- and let them drive your decisions- the more effective you’ll become. Just like how Susan Moeller  of BuzzSumo  described her process in an episode  of the Actionable Marketing Podcast: â€Å"I like to actually do the research and see what comes out of [it] even if the result does tell you that yes, puppies and babies are popular on Facebook.† Recommended Reading: How to Do Facbeook Video Marketing the Right Way Twitter and Instagram Video Marketing Tips Great news. On Twitter, videos are six times more likely  to be retweeted than photos.  And Instagram users share over 95 million photos and videos per day. So, let’s take a look at how you can make the most of those tasty stats. 11) Use Video Replies in Addition to Tweets Okay, technically this isn’t a tip to market your videos, per se. But it is a sweet, low-effort-high-reward way to use video on Twitter. It’s all about spending a few extra seconds on your replies. When people tweet @ you, they’re doing so because they care about both you and  your content. So, when is there a better time to deepen a social media interaction than when they’re talking to you? The concept is simple: When someone replies, retweets, or mentions you on Twitter, hit them back with a video response instead of text. If you want some inspiration on how to execute this tip, spend a few minutes watching @garyvee  show us how it’s done. PS:  While we’re on this kick, why don’t you swing by and tweet me a video hello @Jordan_Loftis?! I’d be happy to strike up a conversation. #Twitter video marketing tip: Interact with your audience using video replies12) Go Beyond the â€Å"Link in Bio† Tactic With This Nifty Tool As you know, Instagram is a bully when it comes to links in posts. Because they don’t allow them, most Instagramers use the â€Å"fresh link in bio† trick. That’s where you change the one link you’re allowed to have in your bio with each relevant post. However, there’s a nifty service called elink.io  that’s built a better mousetrap- or at least a better way to use your solitary Instagram link. In essence, it allows you to create a sort of Inception  of links (links within links). When you create such a link, elink.io launches a unique page with curated links. This means that not only can you update it with fresh content, but you can add a host of related links with ease. Here’s how it works. To start, signup for an account (they have free option to get started). Then, you can choose to watch their quick tutorial or jump straight in and get your hands dirty. We’ll throw caution to the wind and get started right away. Edgy, I know. Once you’re in, it’s time to create your first link. Simply click on â€Å"Create New† on the left. From here, you have some customization options. But it’s easiest to start with a template. We’ll use the one named â€Å"Legian.† Next, it’s time to paste in the bevy of links you’d like to include. I’m going to use a roundup to some of my favorite articles and my Twitter profile. As you add links, your template will fill out with each one. The interface gives you a nice preview on the right half of the screen, as well. Once you’re happy, click the blue â€Å"Next† button to press on. After you’ve added your links there are just a few steps left. You’ll select a header, enter in a title and description, and then smash the â€Å"Create Link† button to go live! Select a Header Enter a Title + Description Create Your Custom Link  (and add profile info if you’d like!) Here’s my final product: https://elink.io/p/social-media-mastery-roundup Obviously this tool has more applications than Instagram only. But it’s certainly a way to up your Instagram video marketing game! #Instagram video marketing tip: Use this tip with @elink_io to make the most of your bio link13) Automatically-Schedule Promo Posts Using One of social media marketing’s perpetual woes is Instagram’s closed API. This shuts down almost every third-party app from posting to the social platform on your behalf. That is...except for ðŸ˜Æ' We already have some detailed posts  on exactly how  to use to do this. So in this tip I’ll describe the highlights†¦ Or, you can watch this quick video: Schedule Instagram Posts Along With Everything Else Schedule all your Twitter and Instagram posts (and more) with @How it Works To put this feature to work for your video marketing, you’ll need to download the mobile app (available on iPhone  + Android). You can schedule Instagram posts right from your marketing calendar. Then, when it’s time for the post to land, you’ll see a push notification from the app with the exact message you’ve already created. Then, with a few taps, you can hop into Instagram and drop your post in. An additional bonus is that you can also schedule Instagram posts automatically with ReQueue! Recommended Reading: How to Get Started With Twitter Video Marketing Tips to Use Video For Blogging + Email Of course your video content will make many an appearance on your blog. Plus, if you’ve gone through the work of creating videos, you’ll want to cash in on the fact that using video in emails leads to a 200–300 percent increase  in click-through-rate. In this section of tips, we’ll cover some overlooked insights on doing both well. 14) Embed Videos Wisely Have you ever wondered what the difference between adding a link to a video and embedding it? Wonder no more! In a nutshell, embedding a video means a viewer doesn’t have to leave his or her current web page to watch the video. Whereas linking to a video means the same viewer will be redirected to the destination URL. Basically, embedding videos keeps people in their seats while links send them somewhere else. Both have their advantages. But embedding videos rather than linking to them from your website or blog is a great way to keep them on your site for longer. And it’s an absolutely essential tactic to use for landing pages that convert. Alright, let’s use YouTube as an example of how to use this nifty spell of internet magic. YouTube: Linking vs. Embedding Here’s the video we’ll be working with: As an example, here’s how you would grab the code to embed a YouTube video on your blog. Instead of clicking on the â€Å"Share† tab, like in the image above, click on the â€Å"Embed† tab, like in the image below. Once you click on this tab, you can copy the necessary embed code and paste it directly onto your site. This way, viewers can watch the video without ever leaving your site. This, as said above, gives you much greater ownership and control of their experience. However, there is one concern to keep in mind when it comes to embedding videos: page load speed’s impact on SEO. Said Mark Robertson, founder of ReelSEO (now Tubular Insights): â€Å"Aside from making sure that video adds value and fits into the context of your message, there are a few video publishing best practices to keep in mind that, if done improperly, can potentially harm SEO efforts. The most important of these, is to follow best practices for mobile friendliness (e.g. HTML5) and page speed considerations. â€Å"As an example, adding multiple video embeds to a single page, if not done correctly, can greatly increase page load times. We know that page speed is a ranking factor, but even worse would be if potential visitors abandon your page altogether- negating any user benefits and sending additional negative signals to the algorithms.† The moral of the story is to make the most of video embedding by balancing viewer-experience control with page-load-speed considerations. If you simply must embed a legion of YouTube videos on a single post or page, however, you may want to consider this clever method  for doing so without increasing page load speeds. 15) Know How Video Content Fits Into Your Overall Strategy We’re not advocates of #strategy as a #buzzword. Our goal is never to heap extra work, planning, tasks, follow ups, and more onto your marketing plate. To us, strategy should be pretty dang simple and straightforward: Video content is no different. So, how can you make your video content work best for driving traffic to your other content? One tip is understanding what problem your video solves, and how that problem relates to other content you’ve created. How to drive traffic using the PSP Framework Think about it in the problem-solution-problem (PSP) framework (which I learned through a free workshop via Jeff Walker). You’ve likely heard of the problem-solution framework, as that’s a pretty popular method of writing essays in school. Simply put, this strategy introduces a problem, then offers a solution. With the PSP structure, however, you tag on an additional problem at the end that sets your audience up to crave more. Here are the bones of the strategy. If your current video content solves a problem, you can introduce a logically related problem to compel the viewer to click further down your content funnel. For instance, let’s say you created a video about how to train your dog to catch a ball. (Which, incredibly, is actually possible.) Now your viewers know the ins and outs of teaching their dogs an awesome new trick. However, let’s take a step back and ask an important question, â€Å"What other content have I created that solves a related problem?† For instance, maybe you’ve written the ultimate guide to teaching your dog how to catch 1,000 balls. (^ I like to keep my examples pretty true to life.) In this far-fetched example, you can add some copy, a YouTube card or end screen, or even a quick â€Å"pro-tip† that helps your viewers see that not only have you solved their current problem, but you’ve already solved their next one as well. This is a great way to go beyond the standard â€Å"related posts† fare and drive traffic. #Video marketing tip: Make sure you understand how video is integrated into the rest of your...16) Use GIFS for Using Video in Email Marketing Good news†¦ There’s a better way to promote your video content There’s a slight problem with video marketing and email- most email clients won’t display embedded video content. This means your videos will get stripped from your emails. That’s where the beloved GIF enters the picture. Which is great, because everyone loves GIFs. Not only can they be hilarious: But they can also serve an excellent video marketing purpose. Namely, as video previews in email marketing. Let’s take a look at how to create GIFs for use in email. The most painless way I’ve found is using the popular GIF site called GIPHY. They have a function that allows you to create your own using already published videos or uploading your own files. In this example, we’ll use a video from ’s YouTube channel. Let’s say we’re promoting this video that’s about what it’s like to work here. (^ It’s a blast, btw.) To create our GIF, start by copying the video’s URL. Then, visit GIPHY’s GIF Maker tool. You’ll land on this page ^^^ and select one of three ways to create your GIF. After pasting your link or uploading your files, it’s time to get creative. Making the GIF has a few steps: Make sure you have the right URL pasted. Choose when your GIF starts. Select the overall duration of your GIF. (Optionally, you can also add a caption or tags.) Click create! Then, after it crunches the GIF into existence, you can copy the link, share it on social media, embed it on a website, or download it as a file! Here’s what my preview GIF looks like: Now, there are some email clients that don’t display GIFs well, like Outlook. However, in that case, you can still use your GIF as a static image. Just make sure the opening image makes sense and looks good! Here’s a list of some popular email marketing platforms that offer GIF support along with links on how to get it done: Campaign Monitor Mailchimp Emma Aweber Constant Contact