M3 Unit 37

M3 the skills I need to develp are financail and accounting, Financial- The top reason why businesses go out of business is bad financial planning. All the cash flows in the wrong direction. Having worked through the dotcom boom and bust I have seen first hand what too big a budget in the wrong hands can do. Someone needs a firm grip on the numbers and it had better be you otherwise someone might just take a trip to a tropical island at your expense.I will be devoloping this skill by finding some volantry jobs for one or two week to gain some skills so then I should be able to run my own business. The other skill that I need to develop is the ability to implement systems (such as workplace information, risk management, continuous improvement and record keeping systems) that will help my business run when I am not there. I will be doing improving this by getting a business coures for one or two weeks to learn about the systems.Imagination- Many people neglect their creative side feeli ng that it is better to be all about the logic, but in fact some of the most successful business people are also the most imaginative. So I need to learn this skills by talking to other people who already running a business. Problem Solving- A big part of surviving in business is about solving problems fast and effectively. An employee who is good at keeping their head in a crisis while fighting fires is a worthwhile asset to any business. I will be practising this skills by getting some work experience at different organisations to improve my skill.Rukia Sadiqi p4 – unit 36 – discribe the legal financail aspects that will affect the start-up of your business. Legal status:Legal status means the concept of companies having a particular place in the market, from this as it determines the laws which affect themThere are many types of businesses: sole trader, partnership, private limited company or franchiseSole trader: this involves one person who is the boss and the own er of the company and has unlimited liability and the examples are a builder, a window cleaner and painter etc.Partnership: This business contains tow or more people up to 20 the share between the partners doesn't have to be 50% it can be different share amounts partners also have a unlimited liability and some example are doctors, dentists and more. The partners must have a deed of partnership which is a contract between partners which legally binds them. The strength is that the partners well get the same percentage of profit as much as they have invested into the company.Private limited company is to make money quickly the cant sell there shares to the stock market as they have a great weakness. The owners have the main control in the business normally as they control the business and the main stake holders of the business are board of directors. The biggest strength they have is that if the company goes bankrupt the owners can loose thier personal positions so they pay off depts .Franchise is when the company such as McDonalds sells the rights and the promotion to the person to user their brand and logo to sell its products, services and logos, usually in a defined area. The person that gets the rights gives royalty to the users as this will involve paying fixed fees and a percentage payment of the franchisee's sales turnover. The main strength of this is that the business is a success and that the advertising is mainly from the franchise company so this gives advertisement for all the franchisers that own the different branches.Our business is a parivet which is made up of my self Rukia and our business is called Rakz Hair salon which is a hairdresser . I chose to run my business privitaly because I want to make money quickly and want to have the main control of my business. The biggest strength I have is that if the company goes bankrupt then I can loose my personal positions so I will have pay off depts. M3- assess the implications of the legal and finan cial aspects that will affect the start-up of the business.

Google Books Essay

The Google Books project has been a working progress ever since Google was created. The co-founders of Google, Sergey Brin and Larry Page had been working on a research project that was supported by the Stanford digital Library Technologies Project in 1996. Google intends to scan every book ever published and make all of the text searchable so that people can find the relevant information they need about book. They want to make books more accessible to the public and create an easy mechanism of sorting a book’s content and relevance to a subject. In 2002 a secret â€Å"books† project was launched and research was underway to identify the challenges that lay ahead of them. Over this period, Googlers discovered a quick and harm free way to scan books and began to meet with Libraries to begin the digitalization of books. In December 2004 Google announces the launch of the â€Å"Google Print† Library Project thanks to partnerships from Harvard, The University of Michigan, The New York Public Library, Oxford and Stanford. Together it is said that these libraries exceed 15million volumes. In 2005 Google Print is renamed Google Books which is a more fitting title as it better explains it’s use. With the launch of Google Books and its fast development many will argue of the advantages and disadvantages of the site. The whole project seems a little bit overly ambitious and it obviously has many flaws in its system. It is a timely process to scan hundreds of millions of books and the pivotal question here is â€Å"Are Google books doing it right? † Scanning books is an extremely time consuming process so once Google books have done it, it seems unlikely that the books will be rescanned. If some of the books are not scanned properly, important literature and information could become obscured or lost through the process of digitalization. Geoff Nunberg (2009) published an article Google books: A Metadata Train Wreck and pointed out many errors in the system. One example being that he googled the name of an author and restricted the search to the works published before their year of birth. It was found that 182 hits came up for Charles Dickens alone. The Chief Engineer for Google Books, Dan Clancy claimed that the incorrect dates where the fault of the libraries. However, when the matter was investigated further it shows that the first ten full read books published before 1812 and that mention Charles Dickens are correctly dated in the catalogues that they had come from. Although one can argue that the correct information is given on the title page, there have been some other inexcusable errors too. Google Books has classified many of its books incorrectly and once again Dan Clancy has claimed that both the libraries and publishers where to blame because the classifications were drawn from the BISAC codes that is given to booksellers. BISAC codes have only been around for about 20 years meaning that any book that was put in the wrong category before this time is a mistake of Google themselves. Google have decided to take on an extremely large project but it seems apparent that they are not doing it very well. They are quick to push the blame on others and the whole project is based more towards commercialism rather than to help make knowledge available to the world. Project Gutenberg was one of the first â€Å"digital† libraries and was created by volunteers. This project seems to focus more on the importance of literature and the quality of the books available are much greater than those on Google Books. The books are proof read by human beings and their workers are not paid which is a clear sign that they actually care about making books more available to people. Google Books produces books in a much larger mass but they should be aware that people will value â€Å"quality over quantity† most. Google quickly scan these books and it’s obvious that they rarely check them for errors. In Paul Duguid’s (2007) essay Inheritance and Loss? A Brief Survey of Google Books, He addresses the Google books system hands on by using Laurence Sterne’s The Life and Opinion of Tristram Shandy as an example. He choose the first link that appeared in the search engine and claims his results were as follows; The book he was examining did not start with the word â€Å"wish† meaning that the left hand side of the page that had the word â€Å"I† was missing. On page seventeen the left hand side of the page is not legible because the gutter of the book is blocking the first few letters and by page twenty-seven, Sterne quoted Hamlet’s phrase â€Å"alas, poor Yorick! † and inserted a black page of mourning. However the version that is on Google books has left out this page and is somewhat ignorant to the fact of how iconic it is to the astute reader. On further investigation of Duguid’s essay I clicked on the links that were given to the book and realised that it was no longer a link to the book. I then searched Tristram Shandy just had Duguid had done into Google Books. I clicked on the first link which is the same Harvard edition that Duguid was referencing and discovered that the first page had the word â€Å"I† before â€Å"wish† and page seventeen was now fully legible. Although some corrections had been made the black page that was to follow on from page twenty seven has still not been inserted. This is perhaps due to the fact that the people scanning these books are not scholars themselves. It is very easy to recognise a page with a missing word or one that is not fully legible but many would mistake a black page as an error in printing. Another flaw in the digitalization in books is the actual book itself. There is something so pleasant about flicking through a book and holding it in your hand while you read. The book in its own physically is magnificent, depending on how old it is it could have been passed on from generation to generation. The book itself is a story in its own right. Throughout its lifespan the book can acquire various annotations, signatures and other interesting characteristics. There has also been a lot of conflict with regard to the publishing industry and the digitalization of books. Google has offered to provide a search engine what they aspire to be every book ever published but for those which are copyrighted and cannot be viewed online, Google provides the option to purchase them online through sites such as Amazon or Barnes. In January 2007, Google held a conference on the future of the publishing industry. The conference quoted Charles Darwin and projected it on a screen: â€Å"It is not the strongest of the species that survive, nor is it the most intelligent, but the ones most responsive to change. † Toobin (2007) states in an article Google’s Moon Shot: â€Å"As Laurence Kirschbaum, a long time publishing executive who recently became a literary agent, told me at the conference, â€Å"Google is now the gatekeeper. They are reaching an audience that we as publishers and authors are not reaching. It makes perfect sense to use the specificity of a search engine as a tool for selling books. †Ã¢â‚¬  This statement has a lot of truth because since the growth of technology, the popularity of books has fallen drastically. People in the 21st century care more for mindless television shows and tacky magazines than a good well written piece. Reading books challenges the mind and fuels the imagination and by incorporating literature with technology it is a great attempt to try and revive such an excellent thing. Despite Google’s attempts, it looks as if they are not doing a good job. Many authors and publishers filed a lawsuit against Google Books claiming that Google has violated their copyrights by scanning the books, creating an electronic database and displaying short excerpts without their permission. The Authors Guild filed a lawsuit against Google Books alleging copyright infringement and after four years of discussion a settlement was finally reached in 2009. It was decided that Google was allowed to copy, display and sell millions of books that were out of print but still in copyright. However the agreement was reviewed several times and was summarily rejected in March 2011. This gave organizations a chance to voice their concern about the privacy policy for users of the system. Google claims that it has reviewed its privacy policy and that an advance policy has been created for Google Books but it seemed that the policy still left a large number of gaps and something appeared to be quite vague. On September 4th 2009 the Electronic Privacy Information Centre (EPIC) entered a motion to intervene in the Google settlement case to help the readers of Google Books regarding their privacy online. EPIC states that readers will be required to part with particular information that will be stored in a database to create detailed profiles of preferences of the reading with regard to their purchases and browsing. Marc Rotenberg appeared in court on February 18th 2010 and stated that: â€Å"A person at any library or any university in the United States that attempted to retrieve information from Google’s digital library would be uniquely tagged and tracked. There is simply no precedent for the creation of such power†. The court rejected the settlement but it did however state that Google should review it’s privacy policy to better protect its users. Google should not have the right to disclose any information to government or third parties and secure browsing should be a priority. Many people do not realise that these profiles are being created or that their privacy is being invaded. If this is supposed to be the library of the future, then it should be dealt with in the correct manner. People should be able to browse through books anonymously and have their own thoughts kept private. Google Books seem to have rushed the whole process of scanning such a vast amount of literature and by doing so they seemed to have forgotten about â€Å"quality over quantity. † It seems that the dream of creating a digital library will remain one for the foreseeable future due to the numerous flaws that the system has. Whilst Google Books are trying to correct their many errors it is apparent that the whole project was done quite carelessly and insufficiently. It is evident that Google Books motive leans more to the commercial side of things rather than making knowledge available to a wider audience. This is particularly clear with regards to their privacy policy. Google will suggest recommended pages and sites by analysing all of your browsing. The option to purchase a book that is not available online makes Google Books more of a digital bookstore rather than a digital library. The concept of Google Books is a great one and though it has some advantages, the disadvantages outweigh the good. Bibliography: †¢Duguid, Paul. â€Å"Inheritance and Loss? A Brief Survey on Google Books. † N. p. , Aug. 2007. Web. 12 Nov. 2012. . †¢Nunberg, Geoff. â€Å"Language Log. † A » Google Books: A Metadata Train Wreck. N. p. , 29 Aug. 2009. Web. 11 Nov. 2012. http://languagelog. ldc. upenn. edu/nll/? p=1701 †¢McSherry, Corynne. â€Å"Good and Bad in Google Book Search Settlement Decision | Electronic Frontier Foundation. † Good and Bad in Google Book Search Settlement Decision | Electronic Frontier Foundation. N. p. , 23 Mar. 2011. Web. 11 Nov. 2012. . †¢Rogers, T. â€Å"Google Books: Good for Knowledge, Bad for Privacy. † Information Privacy Law. N. p. , 28 Mar. 2011. Web. 12 Nov. 2012. http://www. brianrowe. org/infoprivacylaw/2011/03/28/google-books-good-for-knowledge-bad-for-privacy/ †¢Ã¢â‚¬ Google Books. † Google Books. N. p. , n. d. Web. 11 Nov. 2012. .

Louis Riel Essay (Canadian History) Essay

In my opinion Louis Riel was a hero because he fought for the rights of everyone who lived in the northwest, he was rebelling against a government, not a country and he was against acts of violence and loss of life. Furthermore Louis’s acts might be considered crazy by today’s standards but in the 1890’s it was not uncommon or insane. Louis lived in the Red River settlement and wanted to protect their rights but he also fought for the rights of the white settlers in the area and for the natives. Louis was a patriot, he was proud to be Canadian, he just didn’t agree with the government at the time. Louis Riel was a freedom fighter, not a rebel against his country. He was rebelling against the men in government who suppressed his people. â€Å"The entire process which saw the spread of the Canadian Governments imperialistic authority over the west, ignored the people who were there long before England decided to give it to a new country. Riel was a freedom fighter for the west and should be recognized as such. He faced and fought a central Canadian government, ignorant of the west, long before Preston Manning was born.† (Richard Brown, Alberta, July 7th, 1999 http://www.metisresourcecentre.mb.ca/quotes/). If Louis hadn’t stood up for the Meti people, the government would have let them starve and their culture would be lost. Likewise if any minority was treated like that now, they could only be so fortunate to have someone like Louis Riel to stand up for them. Louis was against violence unless it was absolutely necessary. He only wanted to ensure that the people of the Northwest would retain their rights and traditions after the Canadian government took control of the area. When he and his Mati people used violence it was because they had no other options. â€Å"John A MacDonald breaks the law of the time by inducing rebellion.† (Sir Wilfred Laurier http://www.metisresourcecentre.mb.ca/quotes/). Two examples of Riel using non-violent solutions first are when he sent Meti to confront the land surveyors instead of sending them to kill the surveyors. And when he seized fort Garry and its munitions, instead of burning it down or shooting the people inside. His method of not being vicious helped him be victorious in many situations. â€Å"You can be sure that we would have beaten  them had it not been for Louis Riel who always counseled us not to spill their blood† Gabriel Dumont. Today, if someone came up to you and said they were chosen by god to lead their people to freedom would you believe them or laugh and call them insane? Chances are most modern people would do the laughing. But in the 1880’s things were different, people were more religious and it was less than impossible to voice your opinions to the government. Riel lived in a time when the country was still being shaped, new provinces were being formed, and he was not out of line to demand that his people be included. Today we have a responsible government, for example when native people in BC felt cheated out of their ancestors land, our government gave some of the land back and took steps to see that that doesn’t happen again. Ironically this is the same land the post-confederation government took away! When you look at all the facts and consider the time period, Riel doesn’t seem like such a bad guy. He did what any patriotic, freedom loving Canadian would have done in his shoes. Sure some of his beliefs and ideas may have been a little deranged, but when you compare it to all the exemplary things he accomplished, it dosent seam like a big deal. â€Å"I am more convinced everyday that without a single exception I did right†¦ and I have always believed that, as I have acted honestly, the time will come when the people of Canada will see and acknowledge it.† (Louis Riel http://www.metisresourcecentre.mb.ca/quotes/) Maybe it wouldn’t be so bad if some of our modern politicians were a little more like Louis Riel.

Race and Ethnicity (population of the US) Essay

Race and Ethnicity (population of the US) - Essay Example The American colonies were based on social class and religion, not skin color, for their first 50 years (Adelman, 2003, p. 22). 1800 - 1810 - The second census was taken under the direction of the Secretary of State and included the states and territories northwest of the Ohio River and Mississippi Territory. The count included head of household, free white males, free white females, other free persons (except Indians) and slaves. The count was 5.3 million people and grew to 7.2 million in 1810. 1820 - The categories were expanded to include head of household, free white males and females by age group, foreigners not naturalized, free colored by age group, male and female slaves by age group, number of all other persons except Indians (not taxed). The total was 9.6 million people. 1830 - Blind persons, blind slaves and colored persons, deaf-mutes, deaf-mute slaves and colored persons, and white aliens were categorized, with a total of 12.9 million people. In 1828, Andrew Jackson had made removing all Indians east of the Mississippi central to his agenda, considering them inherently unable to be civilized (Adelman). According to Adelman, race is a concept that was invented to categorize the perceived biological, social and cultural differences between human groups (p. 20). 1840 - The census was expanded to include occupat... e, sex, color; occupation of males over 15; value of real estate, place of birth, change of status within the year, whether person could read or write if over 20, whether deaf-mute, blind, insane, an idiot, a pauper or a convict. Slave schedules were also included. Total was 32.4 million people. 1870, 1880, 1890- The census was expanded to include Chinese, mulatto and Indian, in addition to white and black. The Chinese had come to America to build the railroads in the west. The Civil War and Abraham Lincoln's Emancipation Proclamation had ended slavery. The census was divided into citizens over 21 and whether their right to vote was denied. Total was 38.6 million people in 1870 and 63 million people by 1890. The industrial revolution was underway, increasing immigrant population, and a special census was taken in 1890 to count Civil War veterans and widows of veterans. 1900-1930 - The population grew from 92.2 million to 123.2 million and categories were divided into sub categories with the addition of employment status (during the Great Depression), whether occupant was a farmer or a homeowner, and citizenship was broken down into years in U.S., aliens applying for citizenship, naturalized citizens. Anyone with any black ancestry at all was counted as black (Wright, 1994). 1940-2000 - The current U.S. Federal Government's Racial and Ethnic Group Classification System is uniquely American and includes American Indian or Alaskan Native; Asian; Black or African American; Hispanic or Latino; Native Hawaiian or Other Pacific Islander, and White (About.com: Current, 2008). The more that is done to divide the population of the United States into groups, the more confusing these categories become. The concept of biological race calls for one ethnic origin, and there is no

Fraud, Murder and Bribery Essay Example | Topics and Well Written Essays - 500 words

Fraud, Murder and Bribery - Essay Example The other fundamental questions have been should American firms engage in these practices while in business abroad? This is because firms’ ability to effectively compete in the global economy has been affected mainly by these unethical practices. It is not proper to engage in unethical business practices even if a firm is in countries where their practices are tolerated. Ethical decision-making is important to the success of any Company. Some business decisions are easy and obvious to make; others are not. When a firm is faced with a tough situation, asking various operational questions can help them make the correct ethical decisions. Likewise, it is essential for firms to obey the spirit and letter of the laws within and out of the country at all times. Furthermore, wherever they live or work, they should respect the values that are ethical to protect their reputation both at home and abroad. Every country where they operate or do business has their own laws, regulations, and culture. Many times there are significant deviations from one place to another or between regions. However, no matter where a firm works, they sho, and be all responsible for respecting all applicable laws and do business in the most ethical manner. However, firms in America are not allowed by law to engage in these unethical practices. Despite the desire of a particular firm to engage in such practices, they are prohibited by the law. It is in public domain that the United States firms, unlike in many other countries around the world, has to contend with the Foreign Corrupt Practices Act (FCPA) of 1977 that tries to address the issue of unethical business practices such as bribery for U.S. companies (Loughman & Sibery,2012).  

The Life and Achievements of Mao Zedong Essay Example | Topics and Well Written Essays - 750 words

The Life and Achievements of Mao Zedong - Essay Example He attended a village school and gained basic education subsequent to going back to toil in the fields. His father wanted him to marry at 14 years, Mao Tse-tung was too ambitious, and he declined (Cheek Web). He left home when around 16 years and joined a secondary school in Changsha to accomplish his passion for education. The revolution of 1911against the Qing government erupted while he was 17 years. The revolution, which Mao supported, resulted in overthrow of Qing dynasty. He later joined and served in the Republican army before resuming his studies at Changsha. The republican government was disorganized and unsuccessful in most of it undertakings (Andrew and Rapp 290-300). Mao graduated from middle school after which he joined Beijing University where he devoted himself to Marxism. He wrote and published journals to advocate for reforms. Still at the University, he met with Li Dazhao and Chen Duxiu the initiators of Chinese Communist Party, which he later became the chairperson . While at the university, he developed into a radical intellectual and together with other drastic intellectuals, he pioneered Marxist Theory between 1918 and 1919. After returning to Changsha, he became increasingly affectionate of Russian revolution as well as Marxism (Andrew and Rapp 43). In 1920, he settled in Changsha where he still wrote articles as well as planned labor unions. He also joined Nationalist Party also referred to as Guomingdang (GMD) and worked toward uniting it with CCP hoping to form a solitary nationalist government. However, CPP was growing rampantly and leaders of GMD started causing havoc, which caused execution of some communist leaders leading to a split and great enmity between CPP and GMD. Uprisings between CCP and GMD made Mau flee to mountains in Jiangxi province with his army. He thus became separated from CCP activities as he was more occupied in training his army (Jiang 22). In 1929, Mau together with some CCP leaders formed the Jiangxi Soviet, w hich was constantly attacked by the anti-communist GMD. In 1934, CPP loyalist matched from Jiangxi Soviet to Shaanxi in the illustrious â€Å"Long March† after which Mao was elevated to a higher rank in CPP leadership. In 1943, Mao became the Chairman of Communist Central Committee (Terril 150). During most of this period, Japanese had invaded some parts of China until 1945 after America bombing at Hiroshima and Nagasaki. Controversy heightened between CCP and GMD till around 1949 when GMD was defeated, its leader together with it army fled to Taiwan, and Mao launched People’s Republic of China (Cheek Web) From 1966 to 1976, Mao launched Great Proletariat Cultural Revolution with which he activated students to stub out old traditions, which gave rise to chaos. 1n 1972, Mao invited united president Richard Nixon to china, an abysmal action after years of bad Sino- American relations. Mao Tse-tung died at 81 years in 1976. Mao is attributed for several achievements. He i s remembered for leading the China’s communist revolution. He was so charismatic that his utterances mobilized million of people. He is termed as the most influential China’s leader of the 20th century who revolutionized china to modern world. Some Chinese frequently criticized the imperialism, which they claimed was undermining the Chinese culture and beliefs (Terril 98). However, Mao worked hard to bring change and civilization in China. His

Reflective Letter Essay Example | Topics and Well Written Essays - 500 words

Reflective Letter - Essay Example However, writing focused paragraphs and supporting generalization with facts has been my major strength covering up for the lack of compelling beginnings. Use of capitals and periods are some of the key components of writing that I have mastered with ease. The lessons attended on the above were very interesting and well addressed bringing out complete understanding on my part. Although the lesson on indentation as a component of writing was well presented, I did not fully understand how and when its use is necessary and therefore, indentation is still a challenge that am working on by wide reading and practice. Planning in advance and knowing what to bring out in every article is a pre-requisite for top writers. This I have fully comprehended and during my practice in writing, I have learnt to always allocate time for planning prior to the exercise itself. As a result, this has really improved my writing skills and made me appreciate the lessons I have learnt in class. Critical writi ng and ability to engage the reader and making the right conclusions remains a great challenge. A good article want the reader want to read more and more, this can only be done by creating suspense, being unpredictable and bringing out issues in a smart way. I realise the need of making the right conclusion in every article.

Poetry- Hidden Social or Politicial Ideology or Agenda Essay

Poetry- Hidden Social or Politicial Ideology or Agenda - Essay Example His poems were much influenced by the African-American Jazz Music and the contents were radical. However, this was not given much attention. Because â€Å"his radical poetry was neglected,† a tone of frustration and the willingness to revolt are very evident in his poem, â€Å"Harlem† (Dawahare 21). The series of questions would lead the readers to realize the climax. â€Å"Harlem† is a poem which describes a people full of longing to be truly free from discrimination and marginalization; their ideals and dream of social equity is prevalent amidst the oppression of the white American community. The â€Å"dream† (Hughes line 1) being referred by Hughes is the yearning of the black Americans to equality; a dream stressing out that they too, are people with feelings and intellect and not mere slaves that the whites made them to be. The onset of abolitionism gave the African-Americans liberty and the government gave them rights that they were not able to exercise before such as the right to vote and the right to own a property. Despite of the government abolishing the slavery, they could not achieve fully what they really wanted. Hughes used images that appeal to the senses as if the dream he is talking about is tangible; can be seen and felt. The second â€Å"big question† mentioned in the poem: â€Å"Does it dry up like a raisin in the sun?† (Hughes 2) might suggest a very symbolic representation of an African American ideal. Like a grape losing its juice when exposed to the sun for a long time, a dream may lose its vitality if it is not realized in time . Putting together side by side two very unlike objects which seem to set in the opposite poles adds more effect in the delivery of the message; a very large object, powerful, and made as a god by ancient people (the sun), and an object made from a preserved fruit, almost unnoticeable (the raisin). Next symbolism that can be

Explain the purpose of the Proclamation of 1763. Was the Proclamation Term Paper

Explain the purpose of the Proclamation of 1763. Was the Proclamation Effective Why or why not. How did colonials, native, and the British react to both the Proclamation and its effects - Term Paper Example These regions included the New England colonies, Southern colonies and Middle colonies. The New England included Massachusetts, Rhode Island, New Hampshire, and Connecticut. Southern colonies included Virginia, Maryland, South Carolina, North Carolina, and Georgia. The middle colonies include New York, New Jersey, Delaware, and Pennsylvania (Fishkin, 2009). The southern colonies relied on tobacco, rice, indigo, and cotton. Due to the increased demand of labor, they resulted to slavery as a cheap source of labor. The southern colonies exercised royalty to their king, and vested all authority on him. In addition, they practiced proprietary. The southern colonies social welfare consisted of two classes. A free class of people existed along side the increasing number of slaves. According to Fishkin (2009), the southern colonies adopted the English culture and the Anglican religion and exhibited stringent adherence. The New England had the privilege of exercising political independence from the British colonial government. However, there was a level of control through central government and local governments. Concerning economics, these colonies relied on small-scale plantations under family ownership. These colonies had a social life that stood out among the rest because they build a social welfare that consisted of strongly united communities. These colonies adhered to the Calvinist religions. In the middle colonies, diversity in settlement was evident until the English created charters of their colonies. Pennsylvania rose to enjoy a democratic form of leadership granting the people voting rights. Economically, these colonies relied on artisans, small-scale farmers, and merchants. The m idle colonies had the most diverse social structure, with each colony adopting a different language and culture from the settlers. In addition, they adhered to different religious views (In Grigg, 2008). As described, colonies in the new world differed

Edit Essay Example | Topics and Well Written Essays - 250 words - 6

Edit - Essay Example The main challenge of managing more flourishing and a stable economy in Qatar is that most of the citizens living in this region are foreigners who usually come because of employment related businesses. It is important to note that Qatar has an overall population of about 1.8 million people, whereby 1.5 million of them are expatriates (QFINANCE, 2013). Therefore, the government has been forced to rely mainly on oil and gas in meeting its budget needs. In order for the Qatar government to maintain a healthy and a stable economy in the future, it ought to expand revenue sources, utilize its assets to hedge against instability and create a legacy for the future in by measures mentioned below. Firstly, the government needs to apply a tax on water and electricity as part of expanding its revenue sources. In this case all the households should pay a given fraction of tax to the state so that it can continue sustaining provision of the water and electricity to the people of Qatar. The revenue raised from the water and electricity will be useful in maintaining and expanding the country’s national power grid in the future to cater for the growing demand for electricity from investors in the recent years (QFINANCE, 2013). Additionally, given Qatar is a desert country the taxes on water will be critical in digging more boreholes. This idea will in turn improve the national water supply with an end goal of handling the increasing demand for water used for domestic and commercial purposes. Secondly, the government needs to lease its land for 99 years whereby those who rent the land will be expected to pay a certain percentage of annual rates to the government. It is important to note that the government will be leasing land to expatriates who plans to use the land for various economic activities. Given that currently most of the land in Qatar is not leased to any expatriate, renting the

IP Address Schema Design for a Medium-Sized Business Essay Example for Free

IP Address Schema Design for a Medium-Sized Business Essay IP Address Schema Design for a Medium-Sized Business The following IP schema is designed to fit the needs of the Warehouse Company. The company has purchased and installed all of the required equipment for the network infrastructure. After consulting with their design team and gathering the required documentation and network designs, we are ready to proceed. The network design requires an IP schema that will minimize the cost of public IP addresses. Due to this requirement we will use a Class B IP address solution with a default subnet mask of 11111111. 11111111.00000000.00000000 or 255.255.0.0. I am calculating the need to have 2 possibly 3 public IP addresses. In order to meet the IP requirements for the company’s 367 devices that include 260 hosts for Boston, 80 hosts for Dallas, 12 hosts at Seattle, 4 general servers and 3 DMZ servers, I will use the network address 172.16.0.0/23. The broadcast IP address is172.16.1.255. The subnet mask will be 255.255.254.0. The /23 will support 512 hosts, leaving 145 available hosts. The IP address ranges are assigned as follows: Boston (280) 172.16.0.10 through 172.16.1.40. Dallas (80) 172.16.1.50 through 172.16.1.140. Seattle (12) 172.16.1.160 through 172.16.1.180. General Servers (4) and network equipment 172.16.1.190 through 172.16.1.205. The DMZ servers with out-going rules set will be 172.16.1.210 through 172.16.1.220 The link-local unicast IPv6 network address will be fe80::ac10:0, the broadcast address will be ff00::ac10:1ff. This equals 119 bits and the host range will be from fe80::ac10:1 through fe80::ac10:1fe.

Contingency Tables Essay Example for Free

Contingency Tables Essay The two nominal level variables are respondent’s sex and marital status. The independent variable is respondent’s sex and dependent variable is respondent’s marital status. The null and alternate hypotheses are Null hypothesis, H0: Marital status is independent of sex. Alternate Hypothesis, H1: Marital status is dependent on sex. The variable sex measures respondent’s gender. The valid categories of measurement for the variable sex are ‘Male’ and ‘Female’ and they are coded as 1 and 2, respectively. The variable is a good example for the nominal level of measurement, as it merely identifies a category. The variable marital status measures respondent marital status. The valid categories of measurement for the variable marital status are ‘Married’, ‘Widowed’, ‘Divorced’, ‘Separated’ and ‘Never married’ and they are coded as 1, 2, 3, 4 and 5, respectively. The variable is a good example for the nominal level of measurement, as it merely identifies a category. Majority (57. 3%) of the respondent’s were male. Majority (53. 0%) of the respondent’s were married. The percentage of respondents widowed, divorced, separated and never married were 11. 0%, 14. 2%, 2. 7% and 19. 1%, respectively. Table 1 shows the cross-tabulation of respondent’s marital status by sex. The distribution of male respondent’s for married, widowed, divorced, separated and never married were 59. 8%, 4. 8%, 11. 7, 1. 4% and 22. 2%, respectively. The distribution of female respondent’s for married, widowed, divorced, separated and never married were 48. 0%, 15. 6%, 16. 1, 3. 6% and 16. 8%, respectively. The table provides an evidence of correlation (association) between respondent’s sex and marital status in the sample. There appears a weak association between respondent’s sex and marital status. In general, the information summarized in the table 1 seems to provide evidence supporting research (alternate) hypothesis, as the distribution of male and females respondent’s for marital stratus are not similar. The value of nominal directional measure of association lambda is 0. This indicates no relationship between respondent’s sex and marital status that is knowing the respondent’s sex does not increase the ability to predict his or her marital status. This statistics (lambda) does not improve upon the use of column percentages to evaluate the given correlation.

Process of Socialization in Schools

Process of Socialization in Schools Socialisation is a complicated, lifelong process responsible for helping to shape an individuals identity (Germov Poole, 2007) and the way in which they blend into their society. A persons beliefs, their thoughts and behaviours are affected by this process, both now and later in their life. By learning the beliefs, attitudes and values of the society into which they were born (Pujari, 2015) every individual ascertains how to feel, to think and to behave in ways that are socially acceptable (Bessant Watts, 2007). The socialisation process of an individual is affected by their environment; by their natural biology and their culture or the nurturing they receive as they are developing (McCleod, 2007). The process of socialisation begins almost as soon as a baby is born and three factors which greatly influence this process are their family, their school experiences and their gender. An individuals family is responsible for their socialisation, however this process has been affected due to the different ways in which a family unit may be formed in todays society (Germov Poole, 2007). Families are generally responsible for beginning an individuals socialisation process and these effects are long lasting (Berryman, Power, Hollitt, 2002). This early socialisation is greatly influenced by nature and nurture factors (McCleod, 2007). The key to positive socialisation, according to Parsons (Germov Poole, 2004), is a supportive, constant family in which women and men have totally separate roles although they complement each other within the family unit. The role of women, the changing roles and jobs of family members and single parent families all impact on an individuals socialisation process (Germov Poole, 2004). The school is a major factor in the process if an individuals socialisation. During their time at school children are taught a curriculum however they are also influenced by their teachers and their peers. Bandurra, a socio-behaviourist theorist (Nolan Raban, 2015), believes the manner in which teachers demonstrate and model behaviour indicates how they wish the students in their class to behave. A childs interactions with their peers also influences their behaviour as they learn how to please others, restrict unfavourable behaviour and be socially acceptable (Long-Crowell, 2003 2016). Impact of school on an individuals socialisation and the formation of social values, especially conformity (Soldana, 2023). The impact of the informal or hidden curriculum (Germov Poole, 2004) on the socialisation process. The influence of an individuals peer group on their socialisation and the use of multi digital media such as computers and mobile phones (Germov Poole, 2004). Gender roles and stereotypes influence a societys view on the acceptable characteristics and behaviours for males and females. Children learn these roles and stereotypes (Robinson Diaz, 2006) from an early age as they are influenced by their family, with parents and other family members conveying their own beliefs about how boys and girls should appear and behave (Berryman, Power, Hollitt, 2002). These differences in acceptable female and male behaviour are influenced by both biology (nature) and a childs culture (nurture) (McCleod, 2007). Definition of gender and the beliefs of a family in reinforcing gender roles and stereotypes. How society constructs gender (Robinson Diaz, 2006) and the nurture influence on the process of socialisation (Germov Poole, 2004). Men and womens roles and work (Bessant Watts, 2007) and their impact on an individuals socialisation. Socialisation is a complicated, lifelong process responsible for helping to shape an individuals identity, beliefs and behaviours and how they successfully blend into society. Family, school experiences and gender are three factors which greatly influence this process. An individuals family is responsible for their socialisation however this process is affected by the structure of individual families. An individuals socialisation is influenced by the behaviour of teachers and their interaction with their peers. Societys view on the acceptable characteristics and behaviours for males and females also affects an individuals socialisation process.

Dolores Claiborne :: essays research papers

The Eclipse   Ã‚  Ã‚  Ã‚  Ã‚  On the day of the full eclipse, Dolores Claiborne’s life changes forever. True, it had been changed by events beyond her control long before this fateful day, but she chooses this day to end her husband’s life so she and her family can go on living. Steven King masterfully weaves this tale of love, abuse, and denial in his novel, Dolores Claiborne, which was later turned into a movie directed by Taylor Hackford. Although the movie adaptation of the novel follows the story line very closely, there are a few changes made, such as the role of Dolores’ daughter, Selena, the intended audience to Dolores, and the importance of Salena being raped by her father.   Ã‚  Ã‚  Ã‚  Ã‚  Although Salena plays an important role in both the book and the movie, her roles in each are different. In the book, she is dependent on her mother until the point when her father begins to sexually abuse her. She then withdraws from everyone and tries to forget about the fact that it ever happened. In the movie, however, Salena has come back from New York to defend her mother after she has been accused of killing Vera Donovan. She has developed a drug abuse problem, just like her father. Salena is the reason for many of the scenes throughout the movie, as she is remembering them and discussing what really happened with her mother.   Ã‚  Ã‚  Ã‚  Ã‚  In both the novel and the movie, the story of the eclipse and the events leading up to it are told in a flashback. The difference is that in the novel, Dolores is telling her story to the police in the form of a confession. She wants to get it all out of her conscious so that she can be cleared of killing Vera Donovan. In the movie, however, she is talking to Salena, who doesn’t remember all of what happens, or is in denial about most of what happened. Many of the present time scenes in the movie are of Dolores trying to convince Salena that this really did happen.   Ã‚  Ã‚  Ã‚  Ã‚  Yet another important event in both the book and the movie is when Dolores finds out that her husband has been sexually abusing their daughter. It is at this time that she decides to kill him, after some prompting by Vera Donovan. She takes drastic measures in planning her husband’s â€Å"accident.† In the movie, however, the abuse is only acknowledged.

The Story of an Hour Essay -- English Literature

The Story of an Hour In 1894, Kate Chopin wrote, "The Story of an Hour." In this fictional tale the author describes the experience of Louise Mallard, a woman with heart trouble, immediately after receiving news of her husbands death. Unlike the expected reaction, Louise actually has a moment of relief realizing the freedoms she now has, which were taken from her by an unhappy marriage. All the events of the story take place within an hour in Louise's home. In the final minutes of the hour, Mrs. Mallard is shocked to see that her husband walks through the front door alive and well, which causes her to have a heart attack and die. While her family believes she had a heart attack because she was overjoyed, the author leads us to conclude the heart attack was actually caused by her realization that the freedoms she looked forward too were no longer a reality. Kate Chopin's description of what the main character feels and sees shows us how this is possible. The story is very well written as it flows from one paragraph to another each presenting a new idea or information for the reader. The story begins by informing us that Louise's husband, Brently Mallard, was killed in a railroad disaster. Being that Louise has a heart condition, her family was concerned with how she would react to the bad news. Her sister, Josephine, broke the news to her. She immediately cried as expected but the interesting part of the story is when she goes into her room and locks the door. While Mrs. Mallard is slouched in a chair her experience doesn't feel that tragic at all. The mood is rather peaceful and relaxing. The reader is reminded more of a sunny day than a gloomy sky. At this point it is almost confusing but Kate Chopin... ...the prisoner is put in handcuffs and taken back to his cell where he is reminded he will be for life. Imagine the mental strain that would cause the prisoner. I believe Mrs. Mallard's situation to be very similar. This is why after careful review of the text I am convinced that Louise's reaction to seeing her husband was still alive, was complete disappointment rather than joy. It was all her newfound hopes and dreams of a future of happiness destroyed due to the fact she would still be a wife. Just as Josephine was wrong about what Louise was going through in the bedroom, the doctors were wrong by saying she died of "a joy that kills."(315) WORKS CITED Chopin, Kate. "The Story of an Hour." Literature and Society: An Introduction to Fiction, Poetry, Drama, Nonfiction. Eds. Pamela J. Annas and Robert C. Rosen. New Jersey: Prentice Hall, 2000. 313-316.

Sir Gawain and the Green Knight :: essays research papers

Sir Gawain and the Green Knight In part four of this tale the theme that is advanced is chivalry, honor and human weakness. As Gawain goes to meet the Green Knight we get the feeling of dread by the authors description of the weather outside. It is bitterly cold and snowing. The wind is whipping around Gawain as he travels (115). The extreme weather reminds us that Gawain is going to face something just as ominous. As Gawain dresses for his meeting he binds his love token ( the green girdle) twice around his middle. He is somber as he prepares for his impending death. His sense of honor is what binds him to this meeting that will certainly be his death, so he thinks (117). Gawain is steadfast in his desire to fulfill his promise to meet the Green Knight. The guide pleads to Gawain that he will surely be killed if he continues on his mission and he tells Gawain to just leave and ride off in some other country rather than be killed (121). Gawain reaveals to us, yet again, his chivalry when he says that he would face his destiny rather than be a disgrace (121). When Gawain finally reaches the chapel of the Green Knight he is met with a roar. The Green Knight proceeds to play games with Gawain in an attempt to test his bravery and chivalry (127-128). The fact that Gawain did not retreat and run after several attempts were faked reveals how honorable Gawain was. It is not until the Green Knight actually takes a blow at Sir Gawain’s neck that we see that the green girdle worked its magic. Only to Gawain’s dismay is it revealed to him by the Green Knight that it was all a test set up to show if Gawain was truly an brave an honorable Knight (133). Gawain is devastated by his weakness and lack of honor and cowardice revealed by his hiding the green girdle from the master. He begins to repent and chastise himself for his failings. This reveals his human weakness that is in all of us. He is very humbled by his behavior (133).

Micro-Economic Impacts on Tesco Plc

In this essay we are going to evaluate the micro economic factors on the activities and performance of Tesco. Tesco Plc (2011) states, that the retail industry is a highly competitive environment. Tesco competes with a wide variety of retailers of varying sizes and faces increased competition from UK retailers as well as international operators in the UK and overseas. Failure to compete with competitors on areas including price, product range, quality and service could have an adverse effect on the organisations financial results.Tesco aims to have a broad appeal on price, range and store format in a way that allows them to compete in different markets. There is a risk that Tesco may not deliver their stated strategy in full, particularly since, like all retailers; the business is susceptible to economic downturn that could affect consumer spending. 2. 0 The Extent of Competition in the Market Tesco is a multi-national grocery and general merchandising retailer. By revenue, Tesco is the fourth largest retailer in the world after Wal-Mart, Carrefour and Metro.With 4,811 across 14 countries in regards to profit, Tesco is the second largest retailer in the world. In the UK, Tesco operates in an oligopolistic market competing against three major retailers; Asda, Morrisons and Sainsbury’s. Oligopolistic markets are those which are dominated by a small group of larger firms with several smaller firms also competing in the market with minority market share. The concentration ratio of the retail market is 4:76. 2. Figure 2. 0. 1: Comparing the Grocery Market (Preston, 2008) Preston (2008) states, Tesco are the market leader with 31. % with Asda, Sainsbury’s and Morrison’s having a market share of 16. 9%, 16. 4%, 11. 5%.This means theoretically Tesco have monopoly power within the market but due to the intense competition which is apparent, they are not able to exploit their market power and discriminate against other firms as well as customers. How ever, there are still allegations that the major players within the market collude with one another to cause higher levels of barriers of entry and keep prices at a level which benefits all of the major firms. This protects their position within the market and allows them to set rices at any desirable level.With this happening these major players make it extremely difficult for start-up businesses to enter the market. 3. 0 Market Dominance In 1998 the market share for the grocery market showed that Tesco had 21. 8% of the market share. Asda had a market share of 12. 1% with Sainsbury’s share at 19. 9%. Morrisons and Safeway controlled 13. 3%. This gave a concentration ratio of 4:66. 1. However in figure 2. 0. 1, it shows that Tesco started to dominate the market and saw a rise in their market share from 21. 8% to 31. 4%.Presumably, within these 10 years Tesco’s used its economies of scale to gain this extra market share. With Tesco having a great majority of the market share they operate in, it allows them to possibly price discriminate. The way in which Tesco could do this is by having such a high market share they are capable of forcing competitors out of business and therefore, leaving only them to provide the products or services within that area. In addition to this, Tesco can under-price its products and services as with a greater market share they can reach economies of scale.Economies of scale arise when cost per unit falls as output increases. With having economies of scale Tesco’s can then be more productive than its competitors and supply more to its customers at better prices. For example if Tesco reach economies of scale they can get more from their suppliers with bulk buying allowing them to supply at lowers prices. By doing this poses a threat to smaller businesses that can be undercut by the competition. With a 30. 1% of the market share Tesco definitely do have some market dominance within the market via the instruments st ated above such as the potential to undercut competitors.However, they are not a monopoly and therefore, cannot fully price discriminate and set prices. As with doing this its custom see going to other companies within this market as the products and services they supply are similar. 4. 0 Economies of Scale Economies of scale are when higher output leads to lower average costs; such the average cost of production is reduced due to the increase in total output. Tesco has a very large scale business, opening new stores daily. There are currently more than 4,811 stores of Tesco worldwide.Since they are opening new stores regularly, they have to produce more. So as the volume of production increases, their average cost per unit has decreased. This has given Tesco a huge advantage over the other supermarkets especially those that are smaller in size. The large size of the firm means that it can benefit from further economies of scale in areas such as bulk buying, transportation, distribu tion, marketing and technology. A feature of their sales strategy is that they encourage customers to buy in bulk.They have special offers for that, such as buy one get one half price etc. These offers compel customers to buy more quantity, which in turn gives Tesco the advantage of selling more and consequently buying more, which in turn gives them a lower average cost. In an oligopolistic market, although it is difficult to prove, the likelihood is that the firms with majority market share collude with one another for the benefit of themselves. They will do so to maximise their profits as well as create higher levels of barriers of entry for new firms trying to enter the market.This has now become illegal in the UK by the 1965 Restrictive Trade Practices Act. 5. 0 Barriers to Entry Barriers to entry are the means by which Tesco’s potential competitors are blocked out. Due to Tesco’s monopolistic characteristics, Tesco will be able to enjoy higher profits in the long run as rivals have not diluted market share. Three barriers of entry are: Patents are legal property rights to prevent the entry of rivals. They are generally valid for an average of 20 years and give Tesco the right to prevent competitors from using patented products.Tesco can sell licences to competitors for a stated fee. Using Advertising and Marketing Tesco have developed customer loyalty; their club card has played a pivotal role in their customer loyalty. Thus making demand less sensitive to price; due to advertising leading to an outward shift in demand. Tesco engage in brand proliferation, as it is a firm which sells a vast range of products, this may portray Tesco differently to consumers. This is common barriers to entry in these types of markets as it is non-price competitions for household good. 6. 0 Porter’s Five ForcesIn order to evaluate the competitive environment surrounding Tesco, I shall utilise Porter’s five forces model illustrated in figure 2. Fig ure 6. 0. 1: Porter’s Five Forces Model (Zanthus, 2011) 6. 1 Bargaining Power of Buyers 0 The bargaining power of buyers is fairly high. 1 Products that have a slight differentiation; more standardised, the switching cost is considerably low, allowing the buyers to switch from one brand to another easily. 2 Prices are forced down by buyer’s power. For example, if bread is too expensive in Tesco, buyers will use their power and move to Asda.Supermarkets have a disciplined approach to price setting, stopping them from destroying each other in a profit/price war. 6. 2 Bargaining Power of Suppliers 3 The bargaining power of suppliers is fairly low. 4 Suppliers fear losing contracts with major supermarkets, hence putting retailers like Tesco in a dominating position. Negotiations are therefore positive in order to get the lowest price achievable from the suppliers. 6. 3 Competitive Rivalry 5 The amount of competitive rivalry in the food and grocery retail industry is extrem ely high. 6 Tesco faces extreme competition from its key competitors; Asda, Sainsbury’s and Morrisons.Organisations are competing with each other over price, products and promotions sporadically. 7 Discount superstores such as Aldi and Lidl have taken over the market in current economic times, due to the recession. Keynote (2010) states, that during 2008, they recorded sales of over 25%. 6. 4 Threat of New Entrants 8 The threat of new entrants into the food retail industry is low. 9 Tesco and other supermarket chains put up considerable barriers to entry. Starting a new supermarket chain has barriers imposed on it, implicitly or explicitly, by the existing organisations.0 According to Mintel (2010) Tesco, Asda, Sainsbury’s and Morrisons account for 80% of all shopping carried out in the UK. 11 In order for new entrants to establish themselves they will have to produce something at an exceptionally low price and/or high quality. 6. 5 Threat of Substitute Products and Se rvices 12 The threat of substitutes in the grocery retail market is considerably low for food items whereas it’s medium to high for non-food items. 13 The substitutes for these major supermarkets are smaller firms such as convenience stores; but these are not seen as a threat to Tesco who offer high quality items at low prices.Tesco is however overcoming this threat by opening ‘Express’ stores in small towns and city centres, in effort of becoming an obstacle for substitutes hoping to enter the market. 14 In current economic times, customers will be drawn towards discounted prices, thus Tesco is a threat towards specialist shops. Due to the rivalry between these supermarket chains, a highly competitive environment can be maintained, and one that facilitates consumers a greater deal than a proliferation of small independent shopkeepers. 7. 0 Game Theory and Interdependence Game theory and interdependence are both linked together.Interdependence is when decisions o f two (or more) businesses have an effect on the other firm’s profits. Then when looking into interdependence the investigation into what happens is game theory. As Tesco has the highest share of the oligopoly it in theory has the most power of the market. However a competitor such as Sainsbury’s could easily affect the percentage share of the market Tesco has. This could be by Sainsbury’s lowering the prices of certain products and then with the decision that Tesco has to make, Tesco could end up losing either their percentage of share in the market or their profits.For example if Tesco decides to keep the price the same of an item which is on sale at Sainsbury’s then customers will decide to get the product from Sainsbury’s, thus Tesco lose money. However Tesco may also decide to lower the price of the item for sale at Sainsbury’s, however Tesco may not advertise the sale item as well as Sainsbury’s so again they may incur a loss as not many people know that the item is for sale. Many other examples could be used for interdependence for Tesco’s.If a competitor of Tesco such as Sainsbury’s decided to save costs because of the recession then Tesco could unexpectedly make more profits as a result. This is because Sainsbury’s could decide to save costs by cutting down the number of jobs and stop selling less profitable items. The effect this would have on Tesco’s would be positive. This would be due to the downturn in popularity of Sainsbury’s as a result of job losses around the country to save money. As big money companies cutting jobs is always very unpopular, as a resultSainsbury’s customers may well go to its competitors such as Tesco and thus Tesco gaining more money from more customers. With Sainsbury’s losing customers in this example, the demand curve for Tesco would shift to the right and as a result of more money being made the price level would be increa sed because of the increase in demand. 8. 0 Conclusion and Recommendations From the above analysis, it can be said that Tesco maintains to embrace its leading position in the highly competitive retail industry; in which organisations must follow both differentiated strategies and cost leadership.The core competencies of Tesco are aligned with the competitive operating environment, therefore highlighting a positive future outlook for the organisation. The company must constantly adapt to the fast changing circumstances. Strategy formulation should therefore be regarded as a process of continuous learning, which includes learning about the goals, the effect of possible actions towards these goals and how to implement and execute these actions.

Introduction: Multi-brand Direct Selling System

Direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles. Just about any product or service can be purchased through direct selling somewhere In the world.Many people think of cosmetics, wellness products and home d ©cord as products that are often sold through direct sales, but add to that countless other product categories including kitchen products, jewelry, clothing, organic gardening applies, spa products, scrapbook supplies, rubber stamps and more. During the past couple of years, Callahan City has catered the location and opportunities for business ventures. Some of the said businesses that have taken their bloom are In direct selling market.Callahan City opened Its gateways to direct selling companies like Nathan, MESS, Departure Brands, Avon, Personal Collection and many others, which bec ame the norms and extra sources of income for some of the household mothers across the province. Having Callahan City as the location of choice for the ranches of these brand names, multi-brand outlets from other municipalities sprout. Direct selling outlets, are managed by individual members registered in a brand, which gained their own set of dealers. At first, a member will need to register Is a brand. Or example, he/she needs to be a registered dealer for Nathan to place an order directly to the Nathan branch. A Nathan dealer will have an option of purchasing the product by cash, with 22% discount, or placing an order by credit which will give him/her 2 months to pay benefit. In purchasing products by cash, there are no limits on purchase amount and no additional requirements. However, if a dealer wants to place an order by credit, he/she needs to have a checking account from any bank available within the country.The Nathan branch will get at least 10 blank checks Initially whic h postdated 2 months after the date of order. By doing these, Nathan branch will have a way to collect the amount needed for the placed order when the due date arrives. Initially, a registered Nathan dealer will have a maximum credit limit of UP, 000 which means that he can only order 22,000 worth of products by credit with corresponding 22% discount on all products. By time, this reedit Limit will Increase If Nathan recognized them as good payer (without past due records).Bilaterally, as his/her credit Increase, he/she can recruit new dealers under his/her name, on which can order directly from branch (which will follow the same procedure and requirements of the branch) or order from him. If a dealer/member reach a goal of either PEP,OHO within a single month or PEP,OHO within 2 months, he/ she will be promoted as a Fashion Pro(step higher than a dealer). With this, his initial 22% discount will be upgraded to 40%.By having this kind of benefit, a dealer can circuit more dealers un der his/her name, on which will place order to him (not from he can give his/her own dealer the 22% discount a new dealer is entitled to, and still keep 18% additional discount which will serve as his/her own revenue. By doing this, and he can now be categorized as a distributor. A distributor creates her own outlet which will then be the place for her own dealers to go to, inquire, place a product order and pay their dues.Similar procedures are applied on almost every other direct selling brand like Departure, Avon, MESS. Direct selling outlets can manage or eater multiple brands and can manage multiple individual dealers under one distributor. The outlets are the main link of the branch and the individual dealers who are not capable of reaching branches due to the distance between them and the hustles of commuting Just to get products.Since these outlets are intended to grow, task of monitoring the order and credit limits of its own dealers also grow. At current, the distributors are using manual monitoring of their dealers credit limit, orders and payments with an old fashioned ledger system on which they manually write down the list of credits and payments of dealer. Although brand branches uses a software that is provided by the brand, the direct selling outlets are left with manual monitoring of the credits and sales of their own dealers.At current status, there is no individual automated system that is created for the uses of these outlets since individual software of the brands are use solely for the branch operation. The outlet managers are left with the redundant work for monitoring individual sales and credits and the more dealers the outlet supports, the more paperwork the manager handles, the more likely human error will append in the computation and monitoring of the said sales and credits.This study aims to lessen the time being spent in manually monitoring the sales, credits and product inventory documents by providing an accurate and automated system that will not only help handle these files and records but will also help the outlet managers see projections future sales, get the clear view of the outlets performance per month, see the dealer's information and performance and the dealers pending dues for them to take actions and important decisions immediately. B. THEORETICAL FRAMEWORKThis study will consider the following theories in the design and implementation of the automated credit, sales and inventory system for direct selling distributors. This theory states that a careful planning process is necessary for direct sales people if they are to be successful. An analogy to a hurdle race seems to be appropriate to the direct sales process. If the salesperson cannot vault over each hurdle in its proper progression, he/she is unlikely to make a sale. (Gordon Stockholm 2009). This theory will support the study since the nature of the study is based on the current schemes and strategies of the direct selling business.By u nderstanding the theory, the outcome of the study will be guided accordingly in the main principles of the direct selling business. Business Management Theory This theory focuses on the principles and the practices of a business to attain its desired organizational goals conducting effective management. It is a range of approaches including the principles of accounting, public relations, operations, labor relations, time management to improve the performance of a business in some measurable or provable manner.This theory will support the study in consideration of business guidelines and reminisces in which the automated monitoring will follow. In this theory, all the principles especially the accounting, operations and time management will be deeply involved in the creation and designing of the automated system for the inventory of credits and sales of direct selling outlets. The Concept of Scientific Management The concept of Scientific Management is to perform the manual Job faste r than the old process of inventorying and with the efficiency of the company service in sales and marketing.This theory is applicable in the study by means of replacing the manual practices hat a multi-brand direct selling outlet is using for monitoring credits, sales and inventory for its individual and group dealers. These practices are also time consuming and there are certain errors that can't be avoided, mostly of having human errors. The proposed automated credit, sales and inventory system for direct selling distributors will helped to recover the process and attest that the concept of scientific management is applied in the study. C.CONCEPTUAL FRAMEWORK In generating full understanding of the whole process of direct selling business in Oriental Indoor, PIP (Input/Process/Output) model is used. Figurer . 0 describes the whole conceptual framework in which becomes the central theme, the focus, the main thrust of the study. It serves as the guide in conducting investigation. T he input describes the problems encountered on the existing manual practices that a multi- brand selling outlet is using for monitoring of the sales, credits and inventory for its individual and group dealers.The input will be acquired from the data to be gathered from interviews conducted with the distributors of Direct Selling Brands. Questioners for direct selling distributors, individual dealers of these distributors ND direct selling brand/branch managers.. Advantages of current Automated System of Direct Selling Branch available and operational here in Oriental Indoor will also be taken into account. Such inputs will be process to assess the need for the development of an Automated Sales, Credit and Inventory System for Direct Selling Distributors.These inputs will also be processed to create a unified process that can be applied by the Distributors in handling and monitoring multiple direct selling products that's under their outlets. Designing the system is to provide accura cy for ales, credits and product inventory to avoid errors in existing manual process of the said outlets. These inputs are generally considered in the formation of the automated system on which will help direst selling distributors in monitoring individual and group sales, credits as well as product inventory. D.OBJECTIVE OF THE STUDY General objective of the study To design an automated system for the monitoring of sales and credits of each individual of group dealers, monitoring of product inventory that will be used by any multi-brand direct selling distributor in Oriental Indoor. Specific objective of the study To find out the benefits existing automated processes of direct selling brands/branch in monitoring their group and individual credits and sales. To identify the problems encountered by the multi-brand direct selling outlet on manual monitoring of their group and individual credits and sales.To provide a unified practice in monitoring credit and sales of dealers register ed under multiple Direct Selling Brands. To develop a reliable and efficient credit, sales and inventory monitoring system that will be used by any multi-brand direct selling outlets in Oriental Indoor To determine the acceptability of the proposed automated system This study will benefit the following: Outlet Managers/Distributors Automated credit, sales and inventory system for direct selling distributors can make transaction on dealers more reliable.The proposed system will also provide accurate sales inventory by providing individual or group sales report monthly. This system also serves accurate credit inventory by the use of credit statement by the distributors. With this report the direct selling distributors can gain control over the credit limit of group or individual dealers. Individual Dealers The proposed system can provide the dealers with their individual credit report so us for them to monitor their own credits.Implementing the system that monitor their own credit and sales that will help them make their own strategies. Proponents It will enhance their skills and knowledge throughout the development of the study. Future Researcher This study will be significant to other researchers since this study can serve as a reference to the conduct of similar study. F. DEFINITION OF TERMS Direct Selling Brand – Company that uses direct selling method to distribute their products.Direct Selling Distributor – Dealers of direct selling brand that acquired their own set of dealers, on which is the main link between the direct selling brand/branch and individual dealers Outlet – the on which dealers under a certain direct selling distributor place their order and pay corresponding amount dues Credit – the amount of products ordered by individual dealers on which will be paid in full after 30 days. Previous product ordered Inventory – process of monitoring products that are coming in and going out Interview Guide Direction: Ple ase answer the following questions as honestly as you can. . How do you transact with the dealers and customers? 2. Did you find any errors on your transaction procedures? Cite an example. 3. Comment on your transaction procedures regarding its reliability, speed and accuracy. 4. Describe the method on how you monitor the credits of your individual dealers? 5. Describe the process of your payment transactions for dealers due. 6. Describe the processes on how a dealer places his/her order? 7. Did you find any problems in accurately monitoring dealer's credit limits using the manual process? . What are the reports that you need in monitoring monthly/quarterly and yearly ales 9. What are your current processes in monitoring the product inventory? 10. Are you using any computerized system in computing the credits and sales of individual dealers, If so please state the applications that you are currently using? 1 1 . Would you consider upgrading your current process of monitoring sales a nd credits so as to provide you a much more accurate and speedy transactions?Name: Designation: Gender: Date: General Directions: Put a check on the corresponding rating that you can think is most appropriate. Objective No. 1: To describe the existing sales and monitoring practices at your direct ailing outlet Legend: 4 – Strongly Agree (Very Serious Problem) 3 – Agree (Moderately Serious Problem) 2 – Fairly Agree (Slightly Serious Problem) 1 – Disagree (Not a Problem) Disadvantages (present procedure) 4 3 2 The manual process of monitoring sales and credits of dealers is laborious and difficult 2.The manual process of monitoring product inventory is laborious and time consuming 3. There are errors committed when checking the sales and credits There is a tendency to lose records while compiling order documents 5. Entry errors and computation errors are likely to be committed. Objective No. 2: To determine the advantages of the propose Automated Credit, Sa les and Inventory System 4 – Strongly Agree 3 – Agree 2 – Fairly Agree 1 – Disagree Advantages (proposed system) 4 An automated sales monitoring system is essential in reducing errors committed in recording.An automated credit and sales monitoring system will facilitate transaction faster. An automated inventory monitoring system is easier to manage. 4. An automated inventory, credit and sales monitoring system provides additional records security in terms of providing redundant soft and hard copy of documentsAn automated inventory, credit and sales monitoring system is acceptable and more reliable than the existing manual practices Questionnaires for Direct Selling Dealers The manual practice of monitoring individual sales and credits of dealers is laborious and difficult The manual practice of ordering product from outlet is laborious and time The manual practice of checking product availability from outlet is time consuming An automated sales monitorin g system is essential in reducing time consumed in checking individual sales and credit details.

Frankenstein and the Human Mind

The human mind is something scientists have been trying to comprehend forever. Science can not alter how the mind communicates with one’s body, or even how it works. Mary Shelley’s Frankenstein uses the creation of a fake being to emphasize the fact that the human mind cannot be altered or replicated effectively. Dr. Frankenstein thought he would be able to create and control the mind of a creature. He had tried many times, but to no avail. After talking with a professor, he finally figured out a way that he would be able to complete what he had been trying to for years.But does Frankenstein pass that natural boundary placed before us by our peers? To create life, a being with its own mind, had never been done before. What are the consequences of his actions and was it truly worth it to go beyond those limits? Mary Shelley says no, it was not worth it. Frankenstein thought he would be able to control this creature, control his emotions and how he would act on them. He w ould quickly find out that that was not the case. Immediately after creating this unnatural being, Frankenstein had to act as a somewhat fatherly figure to teach the â€Å"monster† how to walk and stand on his own.I don’t think it was what he intended, but by doing this the creature naturally looked at Frankenstein as being his sole â€Å"creator,† or â€Å"father† if you will. There was nothing he could say or do, and certainly nothing science could do, to change the thinking of the creature. He, by creating life, had attached himself to this being from the very beginning. When the creature is out in the streets for the first time, the whole town is completely against him, trying to bring him down, throwing stuff at him, etc. There is nothing science can do to take the anger and sadness out from the creature.It is only natural to the mind that you will feel such emotions if a whole town is against you. That is just how the mind works. It reacts to certai n situations in a certain way, beyond sciences control. Frankenstein tried to forget about the creature, but it crept right back up into his life with the murder of his little brother, William. The creature is angry with Frankenstein, angry for what he had done to him. Frankenstein made the creature much bigger and stronger than an average human being, and because of this, it isn’t necessarily easy for Frankenstein to say no to the creatures’ needs or wants.He demands a female partner, which brings us to another argument brought forward by Shelley. When you venture into the unknown by creating life, by creating unnatural beings, you risk the threat of more than one being created. When you pass that boundary by scientifically experimenting with the human mind and life, only bad things can come from it. It is a loss-loss no matter how you look at it, from Shelley’s point of view. In the film, Frankenstein is put forth with a very dangerous task. Either creating a second unnatural being with it’s own mind, or telling the creature he has already made that he cannot do that.Mary Shelley stresses that both of these outcomes are bad, and that it is impossible to avoid both circumstances. By giving an unnatural being its’ own mind, you are giving it the privilege to think on its’ own. This is incredibly dangerous, as you cannot control it after this point. If the being you gave life to is bigger or stronger than you, you are at the will of it to do what it asks. Because Frankenstein didn’t give in to the creatures’ wishes, the creature was not only responsible for the death of his little brother William, but also the death of the well loved servant, Justine, and ultimately the death of his wife, Elizabeth.Frankenstein then proceeds to pass that boundary even further, by replicating the mind of his wife in the same manner in which he created the creature. His wife comes â€Å"back to life† but with little t o no memory. The creature tries to bring her to his side, finally getting what he wanted, a partner. But, in a struggle over the possession of Elizabeth, she screams and commits suicide, hurting Frankenstein even more. What he thought would enhance science and bring innovation would ultimately be his downfall.And that is because he ventured past that boundary by trying to create or replicate the human mind, something in which science has no control over. The human mind cannot be altered or replicated successfully in any way, and any attempts to do so will end in a disastrous manner. I agree with Shelley in this regard, as she proved in her film. The human mind is something so complex that scientists are still trying to figure it out entirely, let alone duplicate it, or create it from scratch. Frankenstein was attempting to use some brains from dead people in his attempts at creating life, but it is still all wrong just the same.It is immoral and without a doubt beyond that limit tha t should not be passed. We saw a very clear example of what Shelley thinks would happen, and I think it is safe to say it is fairly accurate. You could theoretically try to pull something off like Frankenstein did, and you may even be able to control that being, but would it be worth it? Shelley says no, and I agree with her. The cons outweigh the pros indefinitely. You wouldn’t be able to control the created unnatural being, and it would cause havoc over society. The human mind is something not to be meddled with, and â€Å"Frankenstein† is a good example of this.If you create someone or something so unique, it will naturally want to be among its’ kind. If you wanted to experiment, you would need two creatures, not just one, and that could become a very dangerous threat. Scientists do not fully understand the human mind, and thus cannot effectively control it. Mary Shelley’s Film, â€Å"Frankenstein,† effectively warns us of the consequences of wh at can come if you pass a certain boundary by meddling with certain things science does not fully comprehend. The human mind is a sacred, unique device that every human being has. It allows one to think, to feel emotion.It is very dangerous to try to replicate this in the creation of an unnatural being. I agree with all the points Shelley is making in her film, in that it should not be attempted. It is immoral and very dangerous, and only bad things will come from it. Life is a natural thing that we are blessed to have, and we should not push our luck into trying to create beings in which we can control, because it can’t be done. The human mind cannot be altered or duplicated, and thus, scientists should not try to do so, especially not until they have a much better understanding of how it works so that they can learn how to control it. Word Count: 1,197

Convection Currents Essay

There are many different reasons why the earth’s crust is moving. Some for example are the friction between two plates causing major earthquakes. Sometimes when this plates are pushed together they form fold mountains or ridges. Today we know that the continents are gradually moving apart. Therefore the there is new rocks created in between those areas. New volcanoes are created and new rocks are formed. Plate tectonics allow scientists to know about the earth’s centre. The oceanic plate slides under the continental plate because it is heavier. Once it goes under the continental plate it melts into the asthenosphere. The Richter scale is a scale that scientists use to measure the magnitude of an earthquake. It can tell us how much the earth’s crust has moved (how hard; effecting the surface). A shift along a fault on the continental crust could also cause earthquakes. Teacher copy The earth’s crust I s made up of sections called plates. These sections ‘float’ on the liquid mantle and slowly move around. The movement of the plates is caused by convection currents. A convection current is how a liquid moves when it is heated. Hot liquid rises up and pushes the cooler liquid out of the way. In the mantle, this is happening all the time. As the liquid rock moves, it can push the continents on the plates In this diagram you can see the convection currents in the mantle and the direction In the middle of the ocean, new rock is formed when hot rock from the mantle rises up. At the edges of ocean, old crust is destroyed when it stinks down under the continent an melts again. In this diagram, you can see new crust forming at the mid-ocean ridge and pushing the old crust towards the continent.

A Personal Manifesto on Success and Happiness Essay

A Personal Manifesto on Success and Happiness - Essay Example The essay "A Personal Manifesto on Success and Happiness" talks about the responsibilities that one needs to fulfill once the body and mind are able to since work is needed so that a person is able to obtain the necessities needed in the world. Not everybody is born with a silver spoon in the mouth. Work is often perceived as a product of modern life. The work known during the past few decades are far more different than the work introduced and during the earlier centuries. Work in the late 20th context is often concluded into giving up freedom and serenity. When one is said to be at work, one can be concluded to be both stressed and worn down. This should not be the case. Work should be the foundation of fulfillment and the workplace should be a place not just to learn but also to enjoy. Just like how the world was created according to the Bible, even if God was doing so many things for consecutive days still he needed time to rest. Humans are made in the image of God, therefore, re st is also needed. It is not just the body that needs rest but also the mind. Often, the day of rest is consumed by enjoying the fruits of hard labor though the labor that is known in present days is not the same work that was done by man’s forefathers. As man continues to progress, the definition and connotation of the word work also evolve. One, however, should make it a point not to make boredom or sacrifice words that go with it. Though the man was created to work, it does not necessarily mean that one should die of work.

British Television Comedy Essay Example | Topics and Well Written Essays - 1500 words

British Television Comedy - Essay Example Negative health effects can become evident if a person sits around the house all day watching TV. But is there anything positive that can be said about television? Educational programs are believed to be a positive element ÃŽ ¿f television, since those watching will learn from the show. Television is also viewed as being a way for anyone to connect to the world. Basically, television allows us to gain knowledge about events occurring in China, Brazil, and all around the world. Television allows us to communicate with each other. And ÃŽ ¿f course, the main positive aspect ÃŽ ¿f television is that it provides us with entertainment. Feeling bored with nothing to do? Turn on the TV for a half hour and enjoy your favourite television show. As you can see, there are both positive and negative effects associated with television. But no matter what anyone says, one thing is clear: television is here to stay. The technology keeps getting better, as more and more channels become available to us. Television ratings today are higher than ever. People are tuning in, and television is a part ÃŽ ¿f almost everyones life. Violence on TV effects people, especially children, in negative ways. Before the average American child leaves elementary school, researchers estimate that he or she will have witnessed more than 8,000 murders on television. Nearly 3,000 studies have found a connection between television violence and real violence. For example, studies involving children show that the more violence a child watches on TV, the more violent he or she will act. People that watch TV are influenced by what they watch. For example, a person might watch a man swearing on television, and then they use the same swear words as the person on television did. Or a young girl might watch a show in which all ÃŽ ¿f the main characters are skinny, and because ÃŽ ¿f this she might want to make herself thinner, endangering her health in the process. Some people become addicted to TV. They watch

The Electronic Commerce In the US Case Study Example | Topics and Well Written Essays - 1000 words

The Electronic Commerce In the US - Case Study Example Since this is a new medium for commerce and as the global marketing of goods or services is growing enormously, there is a need for redrafting the legal environment suitably. The legitimate revenues to the governments were previously realized through taxes on sales, as applicable under the standard law. This new face of marketing which is termed electronic commerce has once again highlighted the need for creating new laws to safeguard the interests of the customers as well as the manufacturers and revamping the source for taxes to be levied. The changes, which result from electronic commerce and related technology offer significant benefits to business, consumers, and government. They increase convenience, efficiency, and productivity and reduce costs. It is important to look forward to the changes and how they will influence the current tax laws as they relate to maintaining consistent revenue flows and taxpayer equity. In the U.S., the emergence of electronic commerce has left a prominent impact on the telecommunication, information and computer sectors, advertising, publishing, and media industries. The issues brought forth by the electronic commerce, which relate to sales tax and use tax, have attracted the attention of the federal, state and local governments. Promoting the growth of internet commerce is inevitable because of its potential in generating revenues and jobs and increasing productivity. However, the state and local governments are dependent on a consistent inflow of revenues to maintain essential services. Sales and use tax account for 36.7 percent of overall tax revenues. There is a need for a cooperative and simplified sales and use the tax system to provide for efficient and equitable taxation of interstate commerce. The Internet Tax Freedom Act created the Advisory Commission on Electronic Commerce and this commission recommended that while the internet should not be taxed more than other channels, it should not permit the avoidance of tax. The remote vendors argued that imposition of sales tax collection responsibilities in all of the thousands of the taxing jurisdictions in the U.S. would create an unacceptable burden (Pennsylvania Department of Revenue, September 22, 1999). The doctrine of sovereign immunity, in international law, permits a court to give up its jurisdictional rights in respect of foreign enterprises or countries. This doctrine has as its bases the traditional notions that a sovereign should not be subject to litigation in a foreign court. The result is that investors may be unable to obtain relief in their country's legal system. In some countries, this doctrine's application to commerce has been limited. While contracting with a private party if a foreign nation does not allow itself to be subject to the local laws, then recourse to U.S. courts in case of a breach is not possible.

Advertising and public relations Essay Example | Topics and Well Written Essays - 2250 words

Advertising and public relations - Essay Example In relation to the present global business environment, it can frequently be observed that marketing activities along with Public Relations (PR) are concurrently deemed as a major focused area. In relation to the various observations from different scholars, it can be said that PR is one of the major, effective as well as versatile tools of marketing communication which enables to enhance the efficiency of each marketing activity. It can be executed both in the internal as well as in the external environment of the organisation. According to the present day context, advertising can be regarded as one of the major marketing activities, which frequently involves various functions of PR. It is increasingly observed that the organisations in the present business environment have become quite prone to face different PR related issues in terms of executing campaigns for their products within the global markets (Zerfass & Duhring, 2012). Emphasising upon the major influence or impact of PR in the advertising and other product campaign activities, the main objective of this report is to discuss an issue which was raised by Greenpeace with the aid of a PR campaign against Nestle. The product which had been focused upon in the PR campaign was Kit Kat, a leading product offering of Nestle. The assault on the established brand of Kit Kat occurred in the year 2010 (Greenpeace, n.d.). Consequently, based on the assessment of the situation faced by Nestle (especially Kit Kat brand) due to the PR campaign, the discussion of this report will be focused on developing an effective PR strategy which can enable Kit Kat to efficiently address different PR concerning issues. Moreover, the discussion in this report will further focus on developing methods of evaluating the PR plan for Kit Kat in the respective area or market. Situational Analysis In relation to the PR issue that was faced by Kit Kat, a globally well-known product of Nestle, it has been observed that Greenpeace, an org anisation which acted as a pressure group, depicted the rather dismal state of affairs which was surrounding behind the gleam and shine of a widely preferred product such as Kit Kat (Shreeves, 2010). Through the dynamic PR campaign, Greenpeace wanted to depict that Kit Kat, a renowned product of Nestle family includes a higher usage of palm oil which is generally derived from Indonesian rain forests, resulting in significant deforestation. The extensive use of palm oil by the company has been significantly threatening the livelihood of the local people in places such as Indonesia as well as it is also drastically endangering inhabitants such as orang-utan towards destruction (Guardian News and Media Limited, 2013). In this regard, the extensive use of palm oil or continuous deforestation initiatives of Nestle has been criticised by Greenpeace. Therefore, in order to take immediate measures towards the deforestation initiatives, Nestle has developed its business plan which ensures to take away the suppliers or companies from its supply chain that are likely to practice deforestation (Greenpeace, n.d.). Greenpeace can be considered as one of the major non-profit organisations, which tends to protect natural environment from a range of organisational activities. Greenpeace is considerably focusing on alleviating numerous issues with regard to different environmental concerns that include global

Issues In Researching and Developing Media Projects Research Paper

Issues In Researching and Developing Media Projects - Research Paper Example The portrayal of multicultural aspect of European society commenced during the 1960s in Britain and France with the key motive of creating awareness among the migrant populations regarding the host society’s customs and policies. However, the contemporary media, has a completely reformed agenda, that of assimilating and integrating the migrant and multicultural populations within the predominantly white communities and cater to their needs and demands at par with those of their counterparts. The European mass media, today, through its multicultural approach, largely aims to eliminate or reduce the cultural misunderstandings through representation of culturally diverse communities, as opposed to the historical approach, of merely educating the migrants about the way of life of their host societies. It seeks to eliminate discrimination on the grounds of race, culture or social backgrounds of the individuals and encourage peaceful co-existence through intercultural exchange (Alle yne, 2010). This paper seeks to explore the extent to and manner in which multiculturalism is driven by advertising in different media. For the purpose of this study, various forms of mass media i.e. advertisements, books and films have been analyzed to understand the effect it has on promoting and depicting multiculturalism. The advertisements of popular brands, such as McDonalds, American Airlines, and Dove Real Beauty Campaign among others; the book ‘Londonstani’ by Gautam Malkani; and the film ‘Somers Town’ directed by Shane Meadows are studied, analyzed and discussed to gain a broader understanding of the subject. It concludes that the depiction of multicultural ideologies in the mass media, and advertising has facilitated a greater assimilation of culturally diverse communities and has fostered their identification as significant strata of society which is also a lucrative business